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Monday, 24 June 2013

The New Facebook #hashtag Feature

The Facebook #hashtag, the buzz that is on the Internet, causing excitement in some parts, and drawing a lot of concerns as well. There have been a lot of speculation surrounding this topic, and much of it just speculation. I can't give you a definite answer for most things as well, but here is a little overview on what to potentially expect in future.
"Between 88 and 100 million Americans log into Facebook every night during prime time TV hours, which represents a significant opportunity for broadcasters, advertisers, and our other partners," Justin Osofsky director, platform partnerships and operations at Facebook, said in a blog post on Wednesday. (Follow more of this report here)
Twitter's use of the #hashtag:
The #symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages

Using hashtags to categorize Tweets by keyword:
  1. Twitter users use the hashtag symbol # before a relevant keyword or phrase (with no spaces) in their Tweet to categorize those Tweets and show up more easily in Twitter searches.
  2. Hashtagged words that become very popular are often Trending Topics
  3. and much more
Example: in a tweet @everworks_my uses the hashtag #iGoSMS. 

Using hashtags correctly on Twitter:
  1. Don't #spam #with #hashtags.
  2. Use hashtags that are relevant to its topic.
Facebook's use of the #hashtag:
Facebook's use of the #hashtag is similar to Twitter's adaptation of it, where keywords or topics created after the symbol # (with no spaces) will categorize that message.

Privacy: A Facebook spokesperson commented saying that from a privacy perspective, "hashtags will work similarly to graph search," which has left us in the dark, on whether #hashtags will promote a greater sense of openness. Big questions are being drawn on the privacy of the new Facebook #hashtag feature, but a lot has yet to be known, privacy is after all important to everyone.

Let us know what you think:
  1. Will you use the new Facebook #hashtag?
  2. Is privacy important to you?
  3. Are Facebook #hashtags going to affect advertising ability?

 
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