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Thursday, 10 December 2015

Retailer Makes $2.5 Million in Sales with Mobile Marketing Campaign


There is fierce retail competition in Malaysia and with increase in costs of late, an increase in sales doesn't sound like such a bad idea. 

Are you looking to increase sales but have already tried various marketing channels? Do those marketing channels provide little return on your investments? Have you tried mobile marketing? 

If not, partner with a local expert in Malaysia to provide you with a robust platform to go to market. 

Results of the retailer's mobile marketing campaign (according to Vibes) are:

  • Started mobile marketing campaign in the summer of 2014.
  • Customers were sent a welcome offer indicating preference to subscribe, along with a discount, as long as they spent a certain amount in-store.
  • Retailer grew their mobile marketing database by more than 250,000 customers since launching.
  • The retailer generated $2.3 million in sales from their mobile marketing campaign during a 3-month period.
  • On average, each new mobile subscriber generates $10 in annual sales for the retailer.
  • Retailer is projecting to hit 1 million mobile subscribers within the next 10-months.

A surprising fact was that the fact that this retailer compared their website visitors that were SMS subscribers to their website visitors that were not SMS subscribers. The results? Shocking. What the retailer found is that visitors to their website were also SMS subscribers made 32.4 purchases for every 1,000 visitors. However, when compared with visitors that were not SMS Subscribers, their website only made 5.4 purchases for every 1,000 visitors, hard to believe but true.

This reveals that although tried-and-tested marketing campaigns serve an important role for driving customers to your business, an alternative method would be to stay involved with customers and to provide relevant information to customers to enable a more interactive response to your customers' demands and desire for exclusivity; VIP Status.

 
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