There's something magical when we get to take new product features for a test run. It's the ability to transform something that's imagining into something more. We squeal with excitement typically reserved for new Netflix series, or iPhone launches for new product features instead.
This is something we're really excited to share with you and with other marketers as well. I'm sure you've probably come across some form of content at least once in your internet life. The point is marketing content can be uninteresting if you tackle it from one angle but if done right, your B2B content marketing can certainly match -- or even rival -- the creativity and appeal of some of the best B2C campaigns.
Here's a list of some of our favourite. Examples below:
1. CB Insights Newsletter
2. Mattermark: Raise the Bar
3. MYOB Tax Time
4. Deloitte Insights
5. First round magazines
6. NextView Ventures: Better Everyday
7. Zendesk Engineering
8. Hexagon: Annual Report
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