7 Types of Advertising Brands Are Investing In This Year

As marketers begin to map out their 2022 marketing plans, it's the perfect time to dust off the crystal ball and predict what will shape the industry over the coming year.

There's certainly a lot to consider — the continuing impact of the global pandemic, the massive shift to digital advertising, and the rise of platforms like TikTok — to name a few. Simply put, what worked for your marketing strategy in the past might not fly in 2022.

1. Video Ads

As marketers look for innovative ways to engage audiences, video has become an integral part of the conversation. Video advertising uses videos to promote products and services, educate or entertain consumers, and reach new audiences in an engaging way.

2. Social Media Ads

Social media advertising serves paid ads to your target audience on social media platforms like Twitter, Facebook, LinkedIn, and Instagram. Aside from its reach, it also offers a wealth of opportunities to boost brand awareness, generate and convert leads, and foster customer relationships.

3. Mobile Ads

Digital advertising is all about meeting people where they are, and more often than not, they're on their phones. In fact, as of July 2021, 56% of all web traffic came from mobile phones. If we jump back to 2011, this number was just over 6%.

4. Display Ads

Display advertisements are mostly found along the top or sides of third-party websites. And due to their flashy style and placement, they aren't exactly subtle.

5. Print Ads

When I think of print advertising, I picture the infamous poster of Rosie the Riveter, recruiting women for defense industries in World War II. While the ad industry has evolved since the 40s, print is still an effective and universally-used medium. It's now migrated to the digital space, encompassing digital magazines, newspapers, and brochures, among others.

6. Broadcast Ads

Broadcast advertising uses TV and radio to promote products and services. TV ads, in particular, have a broad reach and can provide a more engaging, multi-sensory experience. But, these ads are expensive and the audience may avoid them (by clicking to another channel).

7. Native Ads

Have you ever seen an advertisement on Instagram that looks exactly like a normal post from someone you’re following? That's one example of native advertising.