6 Advertising Challenges Brands Could Face in 2022

Did you know that 90% of searchers haven't made their mind up about a brand before starting their search?  This is one of the main reasons that online advertising is so competitive. That ever-increasing competition is just one of the challenges that brands face when they do online advertising (and we'll dive into this more below).  Yet, advertising is a vital component of any business's marketing strategy. So, you might be wondering, "What are some other advertising challenges and how can we overcome them?"

1. Reaching the correct target audience

The adage goes that advertising (and marketing in general) is about reaching the right audience, with the right message, at the right time. But reaching the right audience is getting harder and becoming a challenge for advertisers.

2. How much is "enough budget"

Another challenge that advertisers will face in the future is allocating enough budget. Budget is usually a challenge in the marketing and advertising world of small to midsize companies, but this challenge will begin to impact larger companies as well.

3. Scalability

Of course, another advertising challenge that brands face is scalability. You'll need to run online campaigns that can grow with your company.

4. Competition

online advertising is competitive. That competition makes it challenging for brands to reach the right audience in the right way.

5. Relying on only 1 marketing channel

Online advertising doesn't exactly feel like an option at this point. However, a huge challenge in the advertising industry is to rely on one marketing channel.

6. Downplaying the power of emotions

In recent years, we've seen a wave of nostalgic and emotional content playing a large role in the advertising industry. While you might think this is just a trend that's going away, think again.  "Appealing to customers by using solely logic and forgetting the essential role emotion plays leaves a lot of money on the table. Ultimately people buy products and services because they feel like it's the right thing to do". "Emotion has been scientifically proven to drive decision-making behavior. Bottom line, when properly executed, this leads to more and more conversions, sales, and revenue."