Since the 1990s, few things have remained timeless societal staples.
Learning about web development is kind of like drinking from a fire hose. Google “coding,” and you’ve turned the hose on full blast. This guide serves as a slow drip to get you acquainted with and intrigued by the world of web development. It’s by no means a comprehensive manual.
If your business is reasonably successful, you may come up with many reasons why an effective website isn’t all that relevant for you. Sure, you understand the need to have some web presence, but you might not believe that an effective website is going to make that big of a difference for your particular business — especially if you’re already plenty profitable. What do you think? Do you need a website to run a successful business? This article discusses reasons why having a business website is a wise investment and why you sometimes don’t need a website.
Does your business need a website?
The answer is YES! If you have a business, you should have a website to avoid losing business to competitors that already have one. Furthermore, are you sure you can’t sell your product online? COVID-19 has altered the retail landscape, with millions of shoppers online looking for everything from books to clips to houses to natural gas and more. So while you dither, your competitor has likely seen how effective a website can be for their business. You definitely don’t want to be left behind.
What if I own a Facebook page?
It's good to have a Facebook page, but don't neglect the importance of a website. Below are some of the reasons why Facebook might not be the best solution and should not be used in isolation.
- A website is more credible
- Attention is fleeting on Facebook
- You won't enjoy the benefits of SEO
Having a website boosts your credibility, increases your visibility, and improves lead generation. It’s your property; therefore, you have absolute freedom about how you want it to look and what you want to promote. It’s an excellent place to highlight positive reviews and answer any questions potential customers might have about your business.
5 Benefits of a Website
1. Makes you look professional
Anyone can create a company page on Facebook; it’s free and can be done in a jiffy. This low barrier to entry takes away much of the credibility of a business social media page. Customers don’t know who’s behind a Facebook page, where they are, and whether it’s all a scam. On the other hand, creating a business website is not free and indicates that you’re relatively serious about your business. Therefore, a business website makes you look more professional and credible.
2. Essential step for your customers
An effective website is where you want your audience from different channels to end up. It’s on the website that you’ll inspire action from your potential clients. Your website is like a physical shop—people walk by it until they come in to look at what you offer. So even if they don’t buy something the first time they walk in, they might buy something on subsequent visits.
3. Increases your visibility
Without a website, your business is virtually invisible to these people. With COVID-19 pushing the global market even more digital, your business will become invisible to those that matter unless you invest in a website.
4. Essential for local businesses
Many small business owners don’t see the need to invest in an effective business website. However, they’re currently missing out on an incredible source of revenue.
5. Offers social proof
What your customers say about your business can determine whether others patronize you or not. So while review websites like Yelp are good, your website is the best place for people to get more information about your business. Displaying your best testimonials on your website is an effective way to establish trust and social proof. What is more, publishing your best reviews on your website ensures that third-party review sites don’t minimize the good things people say about your business.
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