Previous case studies have indicated that SMS Marketing is a powerful alternative money generating activity. Growing your SMS Subscribers faster leads to an increased potential to meet growing sales requirements or to maintain customer loyalty.
A study conducted by HipCricket found that 44% of consumers were willing to provide personal information like their mobile phone number in exchange for a reward or coupon deal. By encouraging your customers with a reward, coupon or a deal to join your SMS campaign, much like Kohl's, as you can see below, you will be able to grow your SMS Subscribers at a much faster rate.
Pitfalls to avoid
First, do not pursue cold customers that have little interest in what you offer to them as the additional marginal costs involved with having a not effective subscriber list adds up over time, and may prove to be an inefficient measure for customer adoption with SMS Subscription against customers without SMS Subscription.
Willing consumers demonstrate a need for the product or service that you offer, but more often than not just require convincing to choose your product or service over existing competitors. This can be provided through incentives that fulfills their desire for exclusivity or incentives to push them to action.
Second, avoid overwhelming your customers' with too much information. Periodic text messages help to remind and provide incentive for your customers to respond and relate to the exclusivity offers you offer, but over enthusiastic (spam) wards a negative response from customers that would put an otherwise effective SMS marketing campaign rendered to be more damaging than good.
How to deal with worried customers?
It is important that you always provide worried customers an option to unsubscribe if there ever reaches a point that they may feel the need to do so. However, from research conducted there is an average of only 2.3% of SMS subscribers unsubscribing after receiving the initial opt-in promotion, as they were initially willing to receive and gave acceptance to the clear indication of the number of messages sent to their mobile phone from your business; as provided in the example above.
Conclusion
As previously stated there is a strong indication that with 44% of customers willing to provide brands personal information like mobile phone numbers in exchange for a reward, coupon or deal, plus an average subscriber retention rate of 98% for SMS campaigns after they have received the initial offer, is a sure fire way to grow your SMS Subscribers faster than ever. Need help growing your own SMS subscribers contact EVERWORKS experts to provide you with a robust platform to discuss about how you can go to market now.
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