The topic of crafting a viral topic is always a heated argument amongst different groups of content creators. There's an issue here that is apparent, we use a lot of our intuition when making these decisions. What we feel our readers may like does not necessarily mean that our readers feel the same way.
Instead of relying on our own personal tastes, we should let our audiences dictate what are the topics they want to read -- or else we risk publishing content that is irrelevant to our audience group.
Here's our suggestion on how to choose topics for your blog using data-driven methods:
(1) Find out what already works for you
You need to first tag your blog posts to identify clearly between the types of posts you are putting for your readers. You'll need to track the performance of your posts and to do that you'll need to decide on a performance metric to measure against. Options such as page views, time on page, subscribers gained, etc. are amongst the few measures you can rely on.
(2) Ask Sales about your customer's pain points
Sales always consult with your customer's on a daily basis and they are most familiar with your customer's actual needs and and pain points. Collaborating is the best way to identify what are the likely topics your readers may relate to as potential or existing customers.
(3) See what works for your competitors
The probability of your competitors having similar audiences with yours is high. This means their popular content is likely to be popular for you too. Once you've discovered their popular content, try to ask yourself how you can improve their work. It's important to provide your own unique view and opinion on the topic and new insights to your audience.
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