We'd like to wish all Malaysians Selamat Hari Merdeka! This year's Merdeka is special with the SEA Games being hosted in Kuala Lumpur. Learn more about the SEA Games here.
Find out how you can spice up your holiday with mobile marketing below.
During Merdeka there are major discounts and deals given to consumers and this has been the highlight and trend that majority of Malaysians look forward to.
Redbox turned the opportunity into their benefit when they SMSed text messages to their followers to follow them on their Instagram account. This is a cross-channel approach to encourage users to participate with their different marketing channels.
With the average SMS open rate at 99% and the average click through rate at 36% it is easy for brands to direct their customers to other owned marketing channels. The statistics are also the reason why a lot of brands are attracted to the possibility of SMS.
Hey it's the holiday season in Malaysia with a lot of brands taking advantage of the festivities by testing and making returns on alternative marketing methods and channels.
Learn other ways you could use SMS for your business here: How to conduct a SMS giveaway and Here are 10 reasons why your cafe should use SMS marketing.
We believe that Malaysia is a beautiful country with abundant opportunity. Here is to the future :)
#NegaraKuSehatiSejiwa
