What's the difference between Influencer Marketing and the traditional Celebrity Spokesperson Marketing?
Influencers are specialists in their respective niches, have a high level of trust with their network and establish a two way communication with their followers.
Influencer marketing is a strategy to tap into an existing community of engaged followers. This means that these people have influence over an audience that you might be trying to reach - this might prove to be valuable to your marketing efforts.
The line is blurred with Influencer Marketing when it comes to celebrity endorsements. There is a tendency for fans to rely on a well researched recommendation compared to signed marketing contracts.
If having a selective niche audience is what your brand needs, engaging with influencers with niche specialities is often better compared to celebrity endorsements that may cover a broad range of different sponsored products and industries. Celebrity endorsements are great, but it's often less about fan engagement and more about attaching a person's fame and name recognition to a particular brand.
Important Tip: Use influencers to drive list building activities.
Although, giveaways and other perks are great, but use your campaign to also build rapport with your audience - this is a great way to build credible engagement with your fans and grow legitimacy with easy collaboration with reputable influencers.
1. Old Navy
Check out Old Navy's approach to implementing influencer marketing - they got in touch with Meghan Rienks to do a series of promotional posts for them on their social accounts.
2. Natta Cosme
Natta Cosme got in touch with woonsingg a local influencer to carry out their influencer marketing.
3. SKII Malaysia
SKII Malaysia engaged with Sue Lynn Tiong popularly known as Bangsar Babe for their on-ground event. They drove digital engagement with Sue Lynn posting on her Instagram driving awareness for their campaign.
4. The Starling Mall
The Starling Mall organised a campaign #mystarlingtrails and to raise awareness about this they engaged with Tzia an influencer with a giveaway.
5. Cetaphil Malaysia
Cetaphil Malaysia is raising awareness of their product through the use of influencer marketing. Engaging with Jane Chuck they get reach to 517k+ of her followers and the trust that they have in her recommendations.
Key takeaways
Don't limit your campaigns to the use of usual advertising channels only. It is one dimensional and does not encourage your fans to respond. Deliver rapport along with your awareness campaign as you will create greater credibility with your following.
Grow your list and boost it with influencer marketing to expand your reach to fans that want to interact and share their experiences with you!
You can learn more about SMS Marketing and how it is a direct channel tool that will help you with your marketing efforts in our blog post here. Also if you're interested to find out more about SMS Marketing and how we can help you, please visit our website for more information.
