Its that time of year again, you're here probably because you are looking for new year resolutions for your marketing campaigns that you'd like to follow through on.
Take a second to think about what you've accomplished throughout this year and what you are going to resolve to accomplish this coming new year. Maybe you've thought of ways to better manage your time or come up with fun ideas for team outings.
1. Focus on mobile.
Mobile is huge period. This shouldn't be an option for Malaysian businesses anymore it should be a point of focus that is serious for businesses to consider.
2. Make your website responsive.
This shouldn't even be a topic of consideration, but with many Malaysian websites still old and not updated it is time that you consider updating your website and not leaving it untouched since the mid 90's
3. Adjust your social and email strategies to work with SMS
Social and the leverage of influencers are the buzz at the moment, be wise with your selection and choose one to prioritize on. The age of social is upon every business and it is going to stay. Keep up or lose out.
4. Take a look at your buyer personas.
All the resolutions in the world would not do you any good if you have not narrowed down your list of potential buyers. You can send them mix messages or messages that do not relate to them at all. Look through how you ca re-engage with your list and better engage with them.
5. Consider a homepage revamp.
Although you might have already put in a great deal of time, effort, and resources to making a top-tier homepage, a change in buyer persona or a change in trend could mean it is time for a facelift. The Internet is constantly evolving and so are your buyers. Keep up with them buy making sure that relevant content is consistently communicated to them.
