For most small business owners it is easy to get caught up in the jargons of your business and forget the importance of making connections with your customers.
There is a saying that customers buy with their heart and not with their brains.
As most email marketers would say that the success of any email marketing campaigns is dependent on the ability for you to deeply forge a relationship with your subscriber.
And the primary requirement for this is to engage your prospects at every touch point of your email marketing campaign.
The best way of engaging your prospects and customers is to send triggered emails that show how much you care for them.
A key differentiation for your small business in Malaysia, no matter how saturated the market is by standing out from the rest through the showing of some emphaty.
And when it comes to different types of triggered emails and their effectiveness in driving engagement, “Thank You” emails take the top slot hands down!
When Should you send one?
Thank you emails open up multiple avenues to engage with your prospects and customers. You can send them at various stages.
Here are 3 stages at which you should send a thank you email in order to get the maximum benefit:
1. After Subscription
The one stage at which you should not miss sending a thank you email is when someone subscribes to your emails.
Use your thank you email in such a manner that your new subscriber feels happy about joining your list. Start by thanking them for their interest in your products/services and ask them to get in touch with you if they have any queries regarding your business. Keep the email causal and make them feel that you are genuinely excited by their subscription.
The best way to avoid being to pushy is to include a brief intro about your business, products, and services and also mention what makes you stand apart from your peers.
2. After Purchase
After making a purchase from your site, your customers will definitely wait for a receipt against the purchase made, and they will surely open it to check as soon as they receive it. This gives you a great opportunity which you must leverage by combining the order receipt with a thank you note.
Doing this will make them feel that you value them highly, thus building loyalty towards your brand.
You can also add tips and FAQ section in the email to make it more engaging, just like what Classic Specs, an online eye-wear provider, has done in their thank you email:
3. Few Days after Order Delivery
Send a thank you email to your customer about a week after they receive the delivery of their order. In this email, thank the customer again for making the purchase and ask them whether they are happy with their new products.
Besides this, add customer support information as a means of info for them to contact you.
The thank you email that you send at this stage of the customer lifecycle should be used to cross sell and upsell.
Find out more about how your small business can send professional business emails with Everworks email hosting here.
