Yes your intent is true, because you are trying to solve the problem of people searching for a specific product or a service near them - this means that they are very close to actually making a purchase. It's very common for a person to conduct a search to visit the store they found on the same day (or within the next few days).
The best way to start is to ensure that your information which appears on Google is accurate and complete. Next is to ensure your listing is as strong as possible, and optimised to serve its function.
Learn how you can encourage more local searches to find your business. Read on...
1. Create your Google My Business Listing
You can do this by visiting www.google.com/business
A great tip to take into consideration is when defining your delivery options, make sure you select "deliver goods to your customers". This could be a game changer between you and your competition.
2. How to verify your business on Google My Business Listing?
In Malaysia the best way about is by postcard.
Make sure your business address is correct (Optional: Add a contact name - who the postcard should be addressed to).
When you've received your postcard, login to your Google My Business account and enter the 5-digit verification code on your postcard.
3. How to Optimise Your GMB Listing
Here's where the secret lies. After verifying your business with Google My Business, go to the dashboard and select the listing that you would like to work on.
Select Info and choose a section to update.
The secret tip here is to add as much information and media as you can, including a business profile photo, the area you serve, your hours, facilities (eg. wheelchair accessible, or free wifi), your operating hours, public phone, website URL and year you started.
Make sure your submission is correct the first time round to avoid people from suggesting any edits in the future.
Google My Business Photos
According to Google, businesses with photos are 35% more likely to drive more traffic to them and 42% higher requests for directions on Google Maps.
Be sure to include at least a:
- Cover photo
- Profile photo
- Exterior photo
- Interior photo
- Product photos (if applicable)
- Employees at work (if applicable)
- Food and Drink (if applicable)
- Common areas
- Rooms
- Team
Google My Business Videos
You can also add videos.
If you are considering videos, your videos must be:
- 30 seconds or shorter
- 100 MB or smaller
- 720p resolution or higher
Google My Business Reviews
One of the best ways to encourage future customers is to have previous or existing customers to leave positive reviews. Respond to current ones.
Great ideas for responding to both positive and negative comments:
- To a positive review -- We're so glad you enjoyed [ your product ] it's one of our favorites, as well. Hope to see you back at [ your business name ] soon!
- To a negative review -- We're now double-checking orders to make sure everyone gets exactly what they asked for. If you'd like to come back in, we'd be happy to give you [ product ] on the house. In any case, thanks for your business, and I hope we can do better next time.
Do you need a Google+ account? No -- Google+ has shutdown, follow the article here.
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