SEO is everything to being discovered through search. What is the secret behind the search behemoth?
This continues to be elusive to most businesses embarking on their content development journey. Inbound lead generation seems to be a myth.
It can be demoralizing when your traffic sources start continues to be in a decline, that so much so it is in a plateau that never seems to go past zero.
Rather than hitting the eject button, we decided to scour the Internet for a solution and to find the culprit.
What we discovered is that our editorial strategy of brainstorming topics and relying on our intuition did not work.
We decided to pivot and focus our energies on the channel organic search.
Here in this post we will share with you our 3 SEO secrets we've employed in our updated strategy as we deliver more relevant content to our readers.
Below is a brief outline of the 3 SEO Secrets:
- People First, Search Engines Last
- Link-Build
- Compress Images
1. People First, Search Engines Last
Although the algorithm does dictate the result of search, you must remember that search engines reward for the best content on the internet, not for the best algorithm.
The 1st step we took is to understand the intent behind the keyword we want to target.
To do this we analyze a keyword's search engine's result and determine the problems that the users were trying to solve.
After which, we tried to find the best solutions to find the best steps to solving it. Finally we create engaging copy with clear, concise, and compelling copy.
We try to highlight findings, data, and include images that keep our readers stimulated for more.
2. Link-Build
Crucial to improving your domain authority, it is imperative for you to earn high-quality inbound links from websites and pages with high authority scores.
The main method we are currently using to earn high-quality links is by networking with other websites that have a higher domain score.
We are making every effort to also make sure our content is relevant to the referring website's content.
3. Compress Images
A basic rule for optimizing for search engines that often gets overlooked is compressing of your image files.
This may seem rudimentary and not a top priority but file size affects your website's load speed, which is 1 of 10 most important ranking factors for Google.
A great place to start on optimizing your page for Google is the guide prepared by them: Search Engine Optimization (SEO) Starter Guide.
In a previous article we've covered a hidden trick to quickly and easily to enhance your SEO in Malaysia - this is a no brainer and can be done within 1 day.
Conclusion
These are the 3 secrets that we are currently devising as our SEO strategy, and continues to break records for us.
It's entirely possible that they could be outdated quick as SEO keeps changing and improving for the benefit of the users using the search engines.
How fast are you employing these new tactics?
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