Even the most skilled SEO professionals still have trouble positioning their businesses on search.
Why?
Search engines constantly evolve. Take Google for example, every algorithm change impacts all SEO strategies. This is ever more real for Malaysia SEO.
What used to work before, does not work today. Now, the devil is in the details.
There is a never ending list of possibilities that can effect your SEO. One detail we noticed, which is often overlooked, is in your choice of web host.
*In this article we'll use Google search as the guiding principle, because Google continues to maintain the largest market share for search globally at 90% (Business Insider Article).
How does your choice of web host affect you? (4 ways your web host is affecting your rankings.)
- Site Speed: This is important. Google places an emphasis on maintaining a good user experience. The best web hosting providers never slow you down.
- Uptime: Ranking on Google is dependent on users finding your content relevant to the topic they are searching for. Having your website down often discourages users from relying on your content. The best web hosting providers ensure 99.9% uptime.
- Server Location & Performance: This is directly related to Site Speed. The location of your servers relative to the location of your search audience affects your site speed. The best web hosting providers ensure servers which are always performance and location optimized to deliver results quickly to your search audience.
- Backup to prevent Data Loss: Although remote, this does happen. Google needs to index your data for it to suggest relevant search results. Having no data affects your search ranking. The best web hosting providers automatically back up your data over intervals, ensuring you recover quickly.
Here's proof to support our claim.
Google has released a General Guideline to help us to understand what are the quality standards Google looks for when indexing a site.
Under "Help visitors use your pages": Google suggests the importance of optimizing your page load times (recommending these tools to check: PageSpeed Insights and Webpagetest.org).
Exercise: Find the best web hosting that will improve your Malaysia SEO.
Here we'll put it all together to help you:
- Prioritize Site Speed, Uptime, Server Location & Performance, and Periodic Backups.
- Choose a reputable web hosting provider that can scale as your internet needs grow.
- Price alone shouldn't influence your decision. Rest assured the web hosting space in Malaysia is very competitive and generally web hosting in Malaysia is affordable.
- Find a web hosting provider in Malaysia that gives you service-level guarantees (SLAs). SLAs give you an additional layer of assurance.
If you are interested in what we do:
We run a web hosting service in Malaysia which prioritizes Site Speed, Uptime, Server Performance, Free Backup and a 99.99% SLA. Learn more.
To learn more about Google and their algorithm changes:
- MOZ covers the history of Google's algorithm change here..
