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Wednesday 24 July 2019

5 Ways to Make Your Sales Email Convert Like Crazy


Writing effective sales and marketing emails can be difficult and a struggle. But consider, a single email could make or break a deal.

It's just as important to know what to include in your emails, it's equally important to be persuade as much as stand out.

There's no catch and you definitely do not need to be a professional copywriter to know how to write a sales email which converts more dollars.


" It's not what you write in your email, it's how you write it. "

To help you start, here are 5 ways you can make your sales emails convert like crazy. 

This is so easy you can start in under 5 minutes.


1. Humanize


It's often easy to forget that the email you're pouring time and effort into is meant for another person. An example which is common in the Malaysian workplace is the use of "Dear" to start an email.

The salutation of "Dear" isn't wrong, but it creates a sense of formality. This means distance. In certain situations you might not want the distance, but rather a more casual relationship to engage better.

A great way to put this in a nutshell is to create a perception that your reader is actually talking to you, and your email is just a means of transport to communicate your message to him/her. 

Remember, being overly casual does not always mean "closing the gap" it could be a practice that might not be well received. You want to measure how casual or formal you can be, depending on the industry you are in and to whom you are writing this email to.

I prefer to start my emails with "Hi" and to end the email on a more personal tone with "Catch up on WhatsApp."

2. Be clear with your intent


Obvious but often not done. State the purpose of your email right at the beginning. 

I work for a business web hosting company, so my value proposition when opening any email I would write could be: "We offer affordable packages while ensuring your website is almost always turned-on (99.99% uptime) and for you to save your hair when it comes to technical jargon (great 24/7 customer support)."

3. Write email based on your reader's objectives


This is difficult even for me, as it's only natural to write an email based on what you want to achieve and very rarely about the reader's objectives.

A good way to implement this is to always keep in mind; 

  • What does your reader want to know? 
  • What does your reader care about?
  • What is your reader's expectations?

 This would be more convincing, 

" Even if your children are 8-hours away studying in University, ask how they are this instant without worrying about the connection. " 

 compared to, 

" The best International Calling rates in the country with the widest country network. "

Although this may perceive to be a more compelling message, this may not be true for every audience.

If you are selling a complex product to technical experts, granular details could be key in your communication strategy. 

4. Repeat the key sales message


It can often be difficult to keep an email short, and in most situations there's often a lot to cover.

A good practice to follow is to repeat what you've written at the start. This may mean a repetition of the same message, but the intention here is to be deliberate. You want to emphasize the importance of this message you've mentioned.

5. State an obvious next step


Rather than ending your email with thank you and I look forward to hearing from you soon, take advantage of this space to direct your reader to take an action you desire them to take.

For example:


Call or Email me now

In my enthusiasm to help, I may have provided a lot of information above to digest. If you have further questions or if you'd like to go through this together, please connect with me by replying to this email or by dropping me a quick WhatsApp at +6x-xx-xxx-xxxx.

Consider these tips in your next email, and share with us your results. For more tips on sales, marketing, or the web stay tuned for future posts.

If you'd like to learn about how we keep other businesses online all-day and everyday reach out to our sales team here.

Wednesday 17 July 2019

6 Steps To Transform Your Sales Organization to be Best-in-Class


Best-in-class sales organizations use a consultative sales process. A sales process is consultative when the stages and actions align with the customer’s buying experience and customer relationship.

A typical consultative sales process is made up of 6 steps. Each stage maps out winning behaviors and strategies.

In this article we will discover the key 6 Steps of the consultative sales process.


Each stage should define the objective, best practice activities, tools, models, and customer actions that signal readiness to advance to the next stage (for example, the customer agrees to a meeting in stage one or provides access to the executive buyer in stage two).

"Hidden tip: Make sure there is a list of coaching questions related to each stage."


Step 1: Target + Qualify


The customer becomes aware of a business problem. Alternatively, the salesperson creates a pre-stage one opportunity by introducing an idea or challenge that is not yet on a customer’s agenda, or raises the visibility of an issue the customer has underestimated.

Step 2: Explore + Assess


Customers assess how much of a priority the issue is, determine their options, and develop decision criteria and decision process. Salespeople can help their prospects by sending them how-to blog posts, offering to run a consultative call, and sending them relevant content resources.

Step 3: Develop Solution


Customers research, compare solutions, narrow down choices, and refine decision criteria. The salesperson must differentiate, focus on business outcomes, and prove value.

Step 4: Present + Follow up


Knowledgeable customers make their selection and negotiate. Skilled salespeople will have already involved procurement prior to this stage. You should already know what steps need to be taken for your prospect's organization to buy a new product or service. That knowledge is crucial for presenting a solution with a realistic timeline.

Step 5: Negotiate + Close


Customers make the purchase. Salespeople support implementation and follow-up. When a close is imminent, it's more important than ever to make sure your prospect feels supported.

Step 6: Implement


Customers are in an evaluation mode. In the post-purchase stage, customers implement, measure outcomes, and evaluate performance against the sales promise. They decide on the future of the relationship. Salespeople must discuss results, prove value, and build on the rapport they previously created.

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Deliver 1st class value to your customers.


Discover how we maintain a unique position in our industry that only focus its resources and technical expertises in making the complex internet and messaging platforms are unified, managed, and monitored by a team of 24/7 messaging specialists.

EVERWORKS™ Solutions have successfully assisted, implemented and provided excellent service to prominent clients such as Ministry of Health, Ministry of Information, Communication and Culture, Radio Televisyen Malaysia (RTM), Media Prima Berhad (included TV3, 8TV, HotFM and FlyFM), OSK Berhad, CIMB Bank, AMBank, Hong Leong Bank Berhad, Institute Jantung Negara (IJN), PriceWaterhouse Coopers Malaysia, LIMKOKWING University, GAC Shipping, KLIA Express, AP Land Berhad, City & Guilds, Noritsu and many others.

Learn more

What have you done to transform your sales organization to be best-in-class?

Wednesday 10 July 2019

5 Easy Tactics to Solve the 502 Bad Gateway Error


There are 5 common and effective solutions for analyzing and fixing most of the causes of 502 Bad Gateway Errors. The tactics discussed below provide general fixes for 502 Bad Gateway Errors.

To guide you through the hassle of fixing the dreaded 502 Bad Gateway Error, let's go over what it is, the common causes and best ways to solve it.

What is a 502 Bad Gateway Error?


A 502 Bad Gateway Error is a general indicator that there's something wrong with a website's server communication. Since it's just a generic error, it doesn't actually tell you the website's exact issue. When this happens, your website will serve an error web page to your site's visitors.

We'll cover below the 5 common and effective solutions for analyzing and fixing most of the causes of 502 Bad Gateway Errors.


1. Clear your browser cache


Sometimes server connectivity issues are resolved relatively quickly. Before you dive deep into what's causing the problem, take steps to insure that this is actually a major error and not just a blip.

Wait a minute or two. Then reload the page. If the page loads with no error, this might've been a temporary connection problem.

If the page is still giving you an error, clear your browser cache and then try refreshing it once more.

2. Look for connectivity issues


Most websites live on multiple servers or third-party hosting providers. If your server is down for maintenance or any other reason, your website could serve visitors a 502 Bad Gateway Error page.

The only way to troubleshoot this issue is to wait for your server to finish maintenance or fix the problem causing the error.

If you don't want to contact your hosting service, one quick way to make this determination could involve running a ping test to see if messages are reaching your IP. If that doesn't work, move on to investigating the error.

3. Contact your hosting provider


If you can't figure out the problem on your own, or if you think your host company is the culprit, give them a call. They may be able to look deeper into what's going on and shed some light on the situation.

If the issue is on their end, they might be able to easily fix it. If the problem is something related to your website specifically, they might also be able to walk you through the solution.

4. Check your DNS changes


If you've recently changed host servers or moved your website to a different IP address, it'll make changes to your website's DNS server. This could cause your website to serve its visitors a 502 Bad Gateway Error page.

Your website won't run until these DNS changes take full effect, which commonly can take up to a few hours.

5. Go through your server logs


Server logs will provide details about your server's health and status. Sift through them to uncover and respond to any alarming information.

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Cut through the technical requirements of managing your website


Discover how we maintain a unique position in our industry that only focus its resources and technical expertises in making the complex internet and messaging platforms are unified, managed, and monitored by a team of 24/7 messaging specialists.

EVERWORKS™ Solutions have successfully assisted, implemented and provided excellent service to prominent clients such as Ministry of Health, Ministry of Information, Communication and Culture, Radio Televisyen Malaysia (RTM), Media Prima Berhad (included TV3, 8TV, HotFM and FlyFM), OSK Berhad, CIMB Bank, AMBank, Hong Leong Bank Berhad, Institute Jantung Negara (IJN), PriceWaterhouse Coopers Malaysia, LIMKOKWING University, GAC Shipping, KLIA Express, AP Land Berhad, City & Guilds, Noritsu and many others.

Learn more

What's the most common issue to your 502 Bad Gateway Error?

Wednesday 3 July 2019

5 Ideas to Help Deliver Better Customer Service in Malaysia


AI is replacing processing jobs and is a bleak future for those who are not embracing technology in their business. However, there is a key differentiation that can be implemented in business which is, through customer service. Customer service is a key differentiating factor for any business as it is essentially the act of helping customers, both reactively and proactively.

In this article, we'll be discussing about 10 things to implement to blow your customer service out of the park.


The customer service team ensures a customer's needs is fulfilled. The key here is not just to must troubleshoot support calls, answer customer inquiries, and perform a variety of tasks to keep customers engaged and satisfied, but also to ensure that these tasks are carried out with a personal touch.

For small business owners this can be overwhelming. With all of these functions performing at once, it can be difficult to stay in touch with everything your customer service team does.

This can be worrying to, because Customer Service is a vital component to your company's success. It represents your front facing "first impression" to the world.

There is a key challenge: it's difficult to outline everything you should be doing for your customers. However if solved, could unearth a hidden gem that could make your business explode.


To help small businesses, we cover below the 10 things you could implement for your customer service team to ensure that you are delivering the best possible service.

1. Build a customer success program


To capitalize on customer success, you need an organized program. Customer success programs identify customer goals and develop roadmaps to help customers achieve them. It's more likely for a customer to return your business when they succeed with your product or service.

2. Build customer loyalty programs


It costs five to 25 times more to acquire a new customer. Do more to retain your existing customers it's cheaper.

One way to do this is through customer loyalty programs. It's known that customer loyalty programs improve customer retention and increase referrals.

This is common and popular practice because your loyal customers usually spend the most at your business, and already represent the group of people that have already converted.

Getting them to convert again would cause less friction compared to someone who has just started the customer journey with your business. Here's a great read on 10 excellent innovative customer loyalty programs for your inspiration.

3. Collect customer feedback


Do not underestimate the power of collecting customer feedback. Collecting customer feedback is an important step in helping customers.

After all, it's hard to assist people if you don't know what their problems are. And, if you make changes based solely on the business's perspective, you can end up frustrating your customers and increasing your churn rate. Instead, look for timely opportunities to obtain customer feedback, and apply that information to your decision-making going forward.

4. Incorporate live chat


Live chat is a powerful tool that should be added to every customer service team's arsenal. Live chat is a hybrid, allowing reps to efficiently handle a higher case volume. Link customers directly to your knowledge base for quicker solutions.

This creates a better customer experience and reduces the wait stress for customers. Consider this option with caution, as high volume businesses need manpower to carry this out successfully.

5. Add a knowledge base to your website


A knowledge base is used to educate customers on your products and services. It contains support and service articles outlining steps to solve common customer roadblocks. A common way how most companies are approaching their customer service is to provide their customers with an instant location to solve their problems quickly by themselves.

This is especially useful when customers have an inquiry. Customers have the ability to search through the knowledge base to find a solution to their problem. This saves them time and in turn helps to ease the burden for your customer support team. Your customer support team would be focused on solving more complex problems, or to attend to customers which require more attention.

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Discover how we maintain a unique position in our industry that only focus its resources and technical expertises in making the complex internet and messaging platforms are unified, managed, and monitored by a team of 24/7 messaging specialists.

EVERWORKS™ Solutions have successfully assisted, implemented and provided excellent service to prominent clients such as Ministry of Health, Ministry of Information, Communication and Culture, Radio Televisyen Malaysia (RTM), Media Prima Berhad (included TV3, 8TV, HotFM and FlyFM), OSK Berhad, CIMB Bank, AMBank, Hong Leong Bank Berhad, Institute Jantung Negara (IJN), PriceWaterhouse Coopers Malaysia, LIMKOKWING University, GAC Shipping, KLIA Express, AP Land Berhad, City & Guilds, Noritsu and many others.

Learn more

What's your business currently doing to ensure the best service is being delivered to your customers?