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Monday, 28 December 2015

How a Restaurant Captures Customers' Emails


Both SMS Marketing and Email Marketing should be synonymous and come together like bread and butter. Customers should be given options to consider when choosing their preferred choice to be notified of any offers or promotions your business can offer them. Here is a brief example of how a restaurant uses SMS to capture customer's email addresses.


First, having customers physically write down on a paper form or have them go to a website to fill out a subscription form sounds like a big hassle. Yes there are alternative ways such as scanning a QR code, but there is an even easier alternative. All the customer has to do is submit a text message containing a keyword and email to a short-code and the server would respond to their email indicating subscription has already been confirmed! 

This beats having additional data entry work with manual paper responses, and reduces the additional steps required by the customer to go to the website and fill up a subscription form. Everything can be done straight from their mobile phone with a  simple text message.

This suggestion is not exclusive on its own that is why options should be provided as different customers have different preferences and that is why both SMS Marketing and Email Marketing work in pairs, just like bread and butter.

Want to be able to receive and send text messages to your clients check out EVERWORKS Delivery Gateway Service for more information.

Thursday, 24 December 2015

Digi Increases Its 4G LTE Network Covering 60% of Malaysians


Digi recently increased its 4G LTE network covering 60% of Malaysians and what this means for most users:

  • 99.9% accessibility to Digi's 4G LTE services
  • 2x faster web page loading
  • 2x faster latency
  • 3x more stable connections
  • 80% more than 5Mbps speed consistency
  • 10x faster LTE relative speed

How is this an opportunity for SME Business in Malaysia?


Digi's response to increased network coverage indicates a potentially strong relation to Malaysian's mobile penetration rate. Indication that there is a strong user usage of mobile phones and increasing more opportunities for SMS Marketing initiatives.

How to build an advantage?


Strong mobile penetration in Malaysia provides a strong argument for a SMS Marketing Channel to be used alongside tried-and-tested marketing methods. There are strong arguments for the profitability of participating actively with target customers through their mobile phones and in return providing additional incentives and exclusive deals to push them to continually engage with your business.

What to avoid?


Misplacing customer trust. Customers expect transparency and honesty when companies approach them. What this means is periodic and limited broadcast of text messages would be more than welcomed as it was a self-initiated request, but over excessive message sending may lead to a strong negative response instead of the desired effects. Simply put; don't spam.

EVERWORKS provides a reliable and robust SMS Delivery Service that caters to your SMS Marketing Campaign needs and more. Contact an EVERWORKS Expert now.





Monday, 21 December 2015

Case Study: Text Messaging Recruiting Example (Target)


Previous posts addressed the various methods on how SMS Marketing can help to spur increased sales and provide as an important variant to the tried-and-tested marketing channels. Much sales can be obtained with a strong and robust platform to help support your broadcasting needs, a solid marketing strategy and the understanding that customers are more likely to participate with provided incentives build into the offer.

Question. SMS Marketing is an alternative marketing channel, but does it apply to other parts of the value chain too? The answer is yes. A lot of focus has been placed on the end-user or customer indicating a downstream approach to improving the value chain. However, there are places further upstream that can further enhance your competitive product offering as well. 

An example: SMS Marketing used when recruiting new employees, a Target case study. Doubts may be cast on this, but some of the largest brands are already doing it. 


The recruitment poster at Target instructs prospective employees to submit keywords and email address to a short-code to learn more about potential seasonal opportunities. After texting a prospective employee receives a text message in return with a link directing them to target.com/careers and also telling them to look for an email about job opportunities. One day after the potential employee receives an email in their inbox as indicated from the message that they have sent a day prior. 

This example illustrates that text messaging can be used to increase recruitment efforts, especially during seasonal times.

Looking to find a service provider that will help you establish your SMS platform to reach potential new employees please contact experts at EVERWORKS for more information.


Thursday, 17 December 2015

Case Study: Kiehl's Experiences 73% Redemption Rate


SMS Marketing draws a fair bit of competitive pressures with arguments that SMS is a thing of the past and in the growing digital age of apps may prove to be surplus to requirements today. This post won't address the advantages and disadvantages of SMS Marketing compared to having an application on the smart phone but rather, look at providing either a strong alternative marketing channel to consider or a reliable cost effective solution to start with from the get go.

We will look at Kiehl's, an American cosmetics brand retailer that specializes in making premium skin, hair, and body care products.

To raise awareness about the new marketing campaign Kiehl's was involved with, they used in-store signage, email marketing and social media to promote the use of their SMS Campaign; which they called Kiehl's Alerts. The cosmetic company had two opt-in methods, one was signing up online, or through SMS by texting the SMS Keyword "KIEHLS" to the SMS short code 25687. 

Part of their geographic marketing approach to determine the closest store to their customers they were asked to agree to share their location with Kiehl's so that the cosmetic company could send up to three location based text alerts a month; this was triggered when the customer was within a certain radius of one of Kiehl's 45 test stores.

After the 6-month program, Kiehl's found that 73% of customers that had signed up for their SMS Marketing Campaign had made a purchase, and 81% of respondents in a survey sent out remembered the SMS marketing messages from Kiehl's, meaning that 90% of customers made an in-store purchase during the 6-month program!

How does this apply to your SME Business in Malaysia?


Geofencing a fancy term for Geographic location based anonymous tracking, might be something that your business may not require yet, but the core idea was how effective SMS is in providing incentives to your customers and serve as a valuable reminder of the special products and services you can offer to them as a means to provide instant information for them to make a decision.

A clear consistency is how companies' disclaim the number of text messages they will send to the users giving them ample notice and expectation reducing the likelihood of regarding messages sent by the company to be considered as overly excessive; a prevention method for a negative emotional response (spam).

Are you interested in launching your SMS Marketing Campaign, that produces similar results to what Kiehl's has experienced from their campaign? Contact the SMS Marketing Experts at EVERWORKS and let us help you get similar results that Kiehl's experienced through a robust platform for your own SMS Marketing Campaign.

Monday, 14 December 2015

How to Grow Your SMS Subscribers Faster


Previous case studies have indicated that SMS Marketing is a powerful alternative money generating activity. Growing your SMS Subscribers faster leads to an increased potential to meet growing sales requirements or to maintain customer loyalty.

A study conducted by HipCricket found that 44% of consumers were willing to provide personal information like their mobile phone number in exchange for a reward or coupon deal. By encouraging your customers with a reward, coupon or a deal to join your SMS campaign, much like Kohl's, as you can see below, you will be able to grow your SMS Subscribers at a much faster rate.


Pitfalls to avoid


First, do not pursue cold customers that have little interest in what you offer to them as the additional marginal costs involved with having a not effective subscriber list adds up over time, and may prove to be an inefficient measure for customer adoption with SMS Subscription against customers without SMS Subscription.

Willing consumers demonstrate a need for the product or service that you offer, but more often than not just require convincing to choose your product or service over existing competitors. This can be provided through incentives that fulfills their desire for exclusivity or incentives to push them to action.

Second, avoid overwhelming your customers' with too much information. Periodic text messages help to remind and provide incentive for your customers to respond and relate to the exclusivity offers you offer, but over enthusiastic (spam) wards a negative response from customers that would put an otherwise effective SMS marketing campaign rendered to be more damaging than good.

How to deal with worried customers?


It is important that you always provide worried customers an option to unsubscribe if there ever reaches a point that they may feel the need to do so. However, from research conducted there is an average of only 2.3% of SMS subscribers unsubscribing after receiving the initial opt-in promotion, as they were initially willing to receive and gave acceptance to the clear indication of the number of messages sent to their mobile phone from your business; as provided in the example above.

Conclusion


As previously stated there is a strong indication that with 44% of customers willing to provide brands personal information like mobile phone numbers in exchange for a reward, coupon or deal, plus an average subscriber retention rate of 98% for SMS campaigns after they have received the initial offer, is a sure fire way to grow your SMS Subscribers faster than ever. Need help growing your own SMS subscribers contact EVERWORKS experts to provide you with a robust platform to discuss about how you can go to market now.

Thursday, 10 December 2015

Retailer Makes $2.5 Million in Sales with Mobile Marketing Campaign


There is fierce retail competition in Malaysia and with increase in costs of late, an increase in sales doesn't sound like such a bad idea. 

Are you looking to increase sales but have already tried various marketing channels? Do those marketing channels provide little return on your investments? Have you tried mobile marketing? 

If not, partner with a local expert in Malaysia to provide you with a robust platform to go to market. 

Results of the retailer's mobile marketing campaign (according to Vibes) are:

  • Started mobile marketing campaign in the summer of 2014.
  • Customers were sent a welcome offer indicating preference to subscribe, along with a discount, as long as they spent a certain amount in-store.
  • Retailer grew their mobile marketing database by more than 250,000 customers since launching.
  • The retailer generated $2.3 million in sales from their mobile marketing campaign during a 3-month period.
  • On average, each new mobile subscriber generates $10 in annual sales for the retailer.
  • Retailer is projecting to hit 1 million mobile subscribers within the next 10-months.

A surprising fact was that the fact that this retailer compared their website visitors that were SMS subscribers to their website visitors that were not SMS subscribers. The results? Shocking. What the retailer found is that visitors to their website were also SMS subscribers made 32.4 purchases for every 1,000 visitors. However, when compared with visitors that were not SMS Subscribers, their website only made 5.4 purchases for every 1,000 visitors, hard to believe but true.

This reveals that although tried-and-tested marketing campaigns serve an important role for driving customers to your business, an alternative method would be to stay involved with customers and to provide relevant information to customers to enable a more interactive response to your customers' demands and desire for exclusivity; VIP Status.

Monday, 7 December 2015

How Uber Uses SMS Marketing in Seattle


Problem


Uber has generated a lot of media attention of late and it seems to be a growing trend to have almost everyone using the Uber mobile app to move around the city. In some cities like Seattle you can order lunch from within the Uber app. This was all good until the company realized that there was a big problem for its ever popular feature UberEATS as there is a large group of people that ordered food from outside of the app and with every meal that isn't being on the app represents lost opportunity for the company. 

Solution to the problem


The solution... SMS Marketing! Uber sends text messages to users that have opted-in not only to remind them that the app is on their mobile device, but to also let them know what is on the menu for the day. The SMS Marketing campaign started when Uber prompted its users to subscribe via text message.

Character limitation isn't the end of the world


Although it is widely known that an SMS message, which is limited to 160 characters of text (including hyperlinks) gives the sender a limitation to what can be sent. This problem can be solved by sending messages through MMS marketing by including an image as part of the message sent.

Alternative to Uber: Peach Case Study


The likelihood of implementing an application that has steep initial cost requirements can be a major stumbling block for the majority of small and medium firms in Malaysia, but there is a way to overcome this. 

For example: Peach (a restaurant also in Seattle) uses MMS, but unlike UberEATS where you click through to open the app and place your order, Peach allows you to simply reply "YES" (a MO Keyword) via text message to place your oder. Included in the message is a link that shows more information about the dish prompting the user to proceed to the mobile web to find out more.

Conclusion 


It is increasingly common for mobile apps to use text message marketing to increase app downloads, especially when there is a 92% conversion rate, it is rare to see text message marketing used to keep users engaged outside of the app. This could be a "break the status quo" innovation in exploring different communication channels that would best serve your businesses consumer demographic needs. 

Start your Mobile Marketing campaign now with EVERWORKS SMS services.

Thursday, 3 December 2015

Consumers 82.4% More Likely to Shop at Store With a Loyalty Program


A recent survey done by Technology Advice show results to the power and results of consumer loyalty programs. Respondents said that they would be 82.4% "more likely" to shop at stores that offered loyalty programs, compared to 17.6% of respondents who are "less likely" to do so. Businesses that ignore this may in turn forfeit on this consumer demographic. 

Although card-based loyalty programs are the tried-and-true marketing tactic that have been around for years, there has been a sudden shift in industry indicating a transformation to meet the digital age and rise of smartphones. Malaysia has seen a strong 140% mobile phone penetration rate and this gives opportunity to further distribute a cost-effective multi-channel marketing program through SMS Delivery

The survey further adds that based on the responses that were collected and analyzed consumers are not only open to, but welcoming of such efforts. While consumers remain uncertain of fully-digital reward programs (decidedly against social rewards), but there is a widespread desire for both smartphone apps and exclusive incentives.

How to take advantage of SMS Delivery to monetize on this opportunity?


Exclusive incentive as mentioned above is one of many innovative measures that your business could undertake to further provide incentives to consumers to participate actively with a responsive business that makes effort to provide to loyal customers rewards.

Take advantage of exclusive access to VIP Status instant notification feature


Consumers desire VIP status perks more so than social-based-rewards. This can be very encouraging for businesses which have already installed loyalty programs based around rewards and perks. There is an incentive to save money overall, but they show strong preference for VIP-style incentives, and given the data according to Technology Advice businesses should consider a "tiered" or level-based system.

Are you looking to add an SMS Delivery option for your business? Feel free to visit EVERWORKS SMS Delivery for more options.

For more information about the survey referenced above please visit here.