Digi recently increased its 4G LTE network covering 60% of Malaysians and what this means for most users:
- 99.9% accessibility to Digi's 4G LTE services
- 2x faster web page loading
- 2x faster latency
- 3x more stable connections
- 80% more than 5Mbps speed consistency
- 10x faster LTE relative speed
How is this an opportunity for SME Business in Malaysia?
Digi's response to increased network coverage indicates a potentially strong relation to Malaysian's mobile penetration rate. Indication that there is a strong user usage of mobile phones and increasing more opportunities for SMS Marketing initiatives.
How to build an advantage?
Strong mobile penetration in Malaysia provides a strong argument for a SMS Marketing Channel to be used alongside tried-and-tested marketing methods. There are strong arguments for the profitability of participating actively with target customers through their mobile phones and in return providing additional incentives and exclusive deals to push them to continually engage with your business.
What to avoid?
Misplacing customer trust. Customers expect transparency and honesty when companies approach them. What this means is periodic and limited broadcast of text messages would be more than welcomed as it was a self-initiated request, but over excessive message sending may lead to a strong negative response instead of the desired effects. Simply put; don't spam.
EVERWORKS provides a reliable and robust SMS Delivery Service that caters to your SMS Marketing Campaign needs and more. Contact an EVERWORKS Expert now.
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