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Monday 21 December 2015

Case Study: Text Messaging Recruiting Example (Target)

Previous posts addressed the various methods on how SMS Marketing can help to spur increased sales and provide as an important variant to the tried-and-tested marketing channels. Much sales can be obtained with a strong and robust platform to help support your broadcasting needs, a solid marketing strategy and the understanding that customers are more likely to participate with provided incentives build into the offer.

Question. SMS Marketing is an alternative marketing channel, but does it apply to other parts of the value chain too? The answer is yes. A lot of focus has been placed on the end-user or customer indicating a downstream approach to improving the value chain. However, there are places further upstream that can further enhance your competitive product offering as well. 

An example: SMS Marketing used when recruiting new employees, a Target case study. Doubts may be cast on this, but some of the largest brands are already doing it. 

The recruitment poster at Target instructs prospective employees to submit keywords and email address to a short-code to learn more about potential seasonal opportunities. After texting a prospective employee receives a text message in return with a link directing them to target.com/careers and also telling them to look for an email about job opportunities. One day after the potential employee receives an email in their inbox as indicated from the message that they have sent a day prior. 

This example illustrates that text messaging can be used to increase recruitment efforts, especially during seasonal times.

Looking to find a service provider that will help you establish your SMS platform to reach potential new employees please contact experts at EVERWORKS for more information.


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