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Friday, 31 December 2021

Happy New Year 2022 from EVERWORKS

“The future belongs to those who believe in the beauty of their dreams.” —Eleanor Roosevelt

Whatever the new year brings, we know we’ll achieve our goals with the continuous support of our customers. Happy new year to my forever love!

The EVERWORKS Team wishes our partners, clients, suppliers and everyone a Happy New Year.  

Friday, 24 December 2021

5 Ways on How to Host Virtual (or Hybrid) Holiday Parties For Your Team

The pandemic has forced the traditional holiday office party to go virtual. But things are different this year — now, a variety of workplaces include remote and in-person employees (or a hybrid of both).  So here's the challenge — how can you host a fun holiday party that satisfies everyone? What activities can you plan? What logistics are involved?  There's certainly a lot to think about, but don't stress.

1. Spreadsheet to organize your activities

Planning a virtual holiday party requires plenty of logistics. That's why you should use a spreadsheet to stay organized.

2. Make it interactive

The goal here is to be creative because virtual events might automatically feel "hands-off". There are several online games and activities you can use for your virtual holiday party.

3. Incorporate food

When hosting an in-person event, providing food is typically part of the gig. Why can't this be true of remote holiday parties too?

4. Encourage people to dress up

Holiday parties are usually fun events where everyone can dress up and celebrate. Being remote shouldn't change this — so don't ditch the ugly holiday sweater just yet.

5. Always lead with an inclusive mindset

A major obstacle with remote meetings is that it's hard to feel included.  

Thursday, 23 December 2021

10 Funny Out-of-Office Messages to Inspire Your Own

It's the holiday season, people tend to fall into one of two camps: 

  1. those who watch the clock incessantly, and 
  2. those who are so busy before they leave, 

They might even forget to put up an out-of-office (OOO) email message.  If you're anything like I am, you probably fall into team two. That doesn't leave a lot of time to get creative. But if you plan ahead, you might be able to craft some pretty fun personal messages to colleagues and customers.

What are Out-of-Office Email Messages?

Also known as "autoresponder emails," out-of-office messages run the gamut. From funny to clever to snarky, this message can both show your personality and let senders know that, well, you’re out of office.  

While you can keep it simple, you can also have some fun with it.

Be warned, company culture is also important to note when crafting your email message. Having a too informal voice in an overly formal setting could be inappropriate.

What to Include in Your Email Messages?

In your away message, you typically include the following:

  • A quick “I’m out of the office” phrase.
  • The date or time range you’ll be out.
  • Who to reach out to in case the sender needs immediate attention.
  • A Sign-Off

Here are 10 Funny Out-of-Office Messages to Inspire Your Own

1. Thanks for your message! I’m currently buried in snow and will get back to you once I’ve defrosted on January 2nd.  And if you think I’m lying...

2. Hi there,  Sorry I missed you — I’m unable to get to my email right this second. Why? I’m on a backpacking trip, surviving on Spam, really good water, and trail mix. You should see the stars out here.  I’ll get back to you when I return to civilization. Or to an area with WiFi. Or to the office on May 10th. Whichever comes first.  If you need help right now, email my team at team@example.com.

3. Hi there,  You got this email immediately (classic autoresponder behaviour), which means I’m out of the office on vacation.  While I hypothetically could reach my email, while I hypothetically do have my phone on hand, and while I hypothetically do have access to WiFi, I’d rather enjoy time with my family. My kids are growing up at the speed of a supersonic jet, and if I blink one more time, they’ll be 35. And I’ll be 73. And I don’t want that.  If you still need to reach me, you can email interruptingfamilytime@example.com. Or you can email my assistant at assistant@example.com. They can point you in the right direction.  Looking forward to reconnecting once I’m back.

4. Hi, I’m Troy McClure. You might remember me from such out-of-office messages as Avenge My Death if I Don’t Return from DMEXCO and Bye Now, I’m on an Absurdly Long Cycling Trip.  I’m here to talk to you about someone you know. Catalina Wong is out of office until September 27. She wanted me to let you know that she’ll get back to you after her return.  That’s all for now. Watch for me in the upcoming out-of-office message, It’s Not a Hangover, It’s Food Poisoning — I Swear! And be safe out there.

5. Hey there — I’ve got good and bad news for you. Let’s go with the bad first.  The bad news is that I’m out of office. The good news is that I’m out of office and enjoying elotes in Cancún.  If you can’t wait for a response, my colleague will be happy to take care of you. Just email them at someone@example.com.  I’ll be back on February 7th.

6. "I am currently out of the office and probably chilling on the beach. Enjoy your work week."

7. Hello there,  I’m currently out of the office, enjoying some peanuts and Cracker Jacks with my family. Can you guess where I am? That’s okay, you’re busy.  If your message is urgent, fear not — we’ll get it addressed. Try doing one of two things:  Send me an email at TheresNoCryingInBaseball@example.com. Just kidding. That’s not a real email address. Reach out to my manager at manager@example.com in my absence. I’ll be back in the office on 7/19 and will happily respond then. Have a great weekend!

8. I am on annual leave until dd/mm/yyyy. I will allow each sender one email and if you send me multiple emails, I will randomly delete your emails until there is only one remaining. Choose wisely. Please note that you have already sent me one email.

9. Hey there,  Careful. Holiday revelry and debauchery ahead. Proceed with caution (if you dare).  By which I mean to say: I’m on holiday, I’m definitely sunburnt, and I’m sorry I missed your email.  Don’t you worry: while I pretend to be Santa in front of my kids, my colleague, Hannah, will cover for me. Just email her at hannah@example.com if you need urgent assistance.  Take care, and don’t get too carried away with the sunbathing!

10. Hey there,  Thank you so much for your email. I love it already. It’s wrapped so nicely in its charming subject line that I just knew this message was going to be something special. Gifts like these just don’t come around every day.  Unfortunately, I’m going to have to return your message. As it’s the holiday season, I’m currently away from the office. When I return, I’ll give your email a good solid read and find that your request is exactly what I needed after all! But until then, I’m going to keep it in the inbox so it doesn’t get damaged and revisit it after the holidays are over.  Happy holidays!

Tuesday, 21 December 2021

Happy Winter Solstice 2021 from EVERWORKS

The origins of this festival can be traced back to the yin and yang philosophy of balance and harmony in the cosmos. After this celebration, there will be days with longer daylight hours and therefore an increase in positive energy flowing in. The philosophical significance of this is symbolized by the I Ching hexagram fù (Chinese: 復, "Returning").

Traditionally, the Dongzhi Festival is also a time for the family to get together. One activity that occurs during these get-togethers (especially in the southern parts of China and in Chinese communities overseas) is the making and eating of tangyuan (湯圓) or balls of glutinous rice, which symbolize reunion.

The EVERWORKS Team wishes our partners, clients, suppliers and everyone a happy Winter's Solstice.

Tuesday, 7 December 2021

5 Digital Marketing Trends Set to Expire by 2020

When it comes to marketing tactics, unfortunately, there are no "Fixed" expiry dates. However, that doesn't mean what worked last year -- or even last week -- will work today. In fact, some of the most popular digital marketing trends have reached the end of their shelf life and are well beyond their expiration dates. 

1. Drip campaigns with no personalisation

Gone are the days where you can send out emails to a large contact list with no segmentation and personalisation. This will not work anymore moving forward.

2. Text-heavy e-books

With everyone working through their mobiles more and more gone are the days of the long-form PDFs with a lot of text. You should focus more on digital media purposed for the medium which it is being consumed from.

3. Focusing on Quantity and not Quality

The Internet is saturated with content (there's so much) but it's the quality ones that always stand out.

4. Making Scoring Leads to Complicated

You should make it easier for the engines to understand how you value a lead and where that lead will sit in the overall marketing lead generation pool.

5. Overloading on Marketing Automation

Initially intended for internal marketing activities, this has shifted to external marketing activities and brands are feeling it as it is not an entirely seamless implementation just yet. Customers are being put off by the inconvenience and hassle to interact with your business.

Monday, 29 November 2021

6 Advertising Challenges Brands Could Face in 2022

Did you know that 90% of searchers haven't made their mind up about a brand before starting their search?  This is one of the main reasons that online advertising is so competitive. That ever-increasing competition is just one of the challenges that brands face when they do online advertising (and we'll dive into this more below).  Yet, advertising is a vital component of any business's marketing strategy. So, you might be wondering, "What are some other advertising challenges and how can we overcome them?"

1. Reaching the correct target audience

The adage goes that advertising (and marketing in general) is about reaching the right audience, with the right message, at the right time. But reaching the right audience is getting harder and becoming a challenge for advertisers.

2. How much is "enough budget"

Another challenge that advertisers will face in the future is allocating enough budget. Budget is usually a challenge in the marketing and advertising world of small to midsize companies, but this challenge will begin to impact larger companies as well.

3. Scalability

Of course, another advertising challenge that brands face is scalability. You'll need to run online campaigns that can grow with your company.

4. Competition

online advertising is competitive. That competition makes it challenging for brands to reach the right audience in the right way.

5. Relying on only 1 marketing channel

Online advertising doesn't exactly feel like an option at this point. However, a huge challenge in the advertising industry is to rely on one marketing channel.

6. Downplaying the power of emotions

In recent years, we've seen a wave of nostalgic and emotional content playing a large role in the advertising industry. While you might think this is just a trend that's going away, think again.  "Appealing to customers by using solely logic and forgetting the essential role emotion plays leaves a lot of money on the table. Ultimately people buy products and services because they feel like it's the right thing to do". "Emotion has been scientifically proven to drive decision-making behavior. Bottom line, when properly executed, this leads to more and more conversions, sales, and revenue."

Tuesday, 23 November 2021

Does your business need a website? 5 Benefits of a Website

Since the 1990s, few things have remained timeless societal staples.

Learning about web development is kind of like drinking from a fire hose. Google “coding,” and you’ve turned the hose on full blast. This guide serves as a slow drip to get you acquainted with and intrigued by the world of web development. It’s by no means a comprehensive manual.

If your business is reasonably successful, you may come up with many reasons why an effective website isn’t all that relevant for you. Sure, you understand the need to have some web presence, but you might not believe that an effective website is going to make that big of a difference for your particular business — especially if you’re already plenty profitable.  What do you think? Do you need a website to run a successful business?  This article discusses reasons why having a business website is a wise investment and why you sometimes don’t need a website.

Does your business need a website?

The answer is YES!  If you have a business, you should have a website to avoid losing business to competitors that already have one.  Furthermore, are you sure you can’t sell your product online? COVID-19 has altered the retail landscape, with millions of shoppers online looking for everything from books to clips to houses to natural gas and more. So while you dither, your competitor has likely seen how effective a website can be for their business.  You definitely don’t want to be left behind.

What if I own a Facebook page? 

It's good to have a Facebook page, but don't neglect the importance of a website. Below are some of the reasons why Facebook might not be the best solution and should not be used in isolation.

  • A website is more credible
  • Attention is fleeting on Facebook
  • You won't enjoy the benefits of SEO

Having a website boosts your credibility, increases your visibility, and improves lead generation. It’s your property; therefore, you have absolute freedom about how you want it to look and what you want to promote. It’s an excellent place to highlight positive reviews and answer any questions potential customers might have about your business.

5 Benefits of a Website

1. Makes you look professional

Anyone can create a company page on Facebook; it’s free and can be done in a jiffy. This low barrier to entry takes away much of the credibility of a business social media page. Customers don’t know who’s behind a Facebook page, where they are, and whether it’s all a scam.  On the other hand, creating a business website is not free and indicates that you’re relatively serious about your business. Therefore, a business website makes you look more professional and credible.

2. Essential step for your customers

An effective website is where you want your audience from different channels to end up. It’s on the website that you’ll inspire action from your potential clients.  Your website is like a physical shop—people walk by it until they come in to look at what you offer. So even if they don’t buy something the first time they walk in, they might buy something on subsequent visits.

3. Increases your visibility

Without a website, your business is virtually invisible to these people. With COVID-19 pushing the global market even more digital, your business will become invisible to those that matter unless you invest in a website.

4. Essential for local businesses

Many small business owners don’t see the need to invest in an effective business website. However, they’re currently missing out on an incredible source of revenue.

5. Offers social proof

What your customers say about your business can determine whether others patronize you or not. So while review websites like Yelp are good, your website is the best place for people to get more information about your business.  Displaying your best testimonials on your website is an effective way to establish trust and social proof. What is more, publishing your best reviews on your website ensures that third-party review sites don’t minimize the good things people say about your business.