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Thursday, 3 May 2018

How Choosing The Right Web Hosting Helps Boost Your SEO


SEO is constantly evolving and it is getting increasingly difficult to maximize your SEO strategies. What used to work before aren't as effective as it is used to be. Search engines are getting smarter, and that says a lot. The details matter, a lot. A common detail that is often overlooked is the choice of your web host. 

In most discussions with SEO experts they often emphasize a few elements that search engines constantly look for. These elements are heavily influenced by the type of hosting you're using. A mediocre SEO affects your rankings on search and this leads to poorer inbound marketing ROI's. There's a lot on the line, and the impact of your website's SEO will depend on the size of your website and overall traffic levels. Your host could either be supporting or damaging your rankings.

Here are 4 Ways Your Web Host Affects Your Rankings


Here's a list of some of the elements that are affecting your SEO.


1) Data Loss


This is crucial. It isn't anyones' favorite and just the thought of it drives anyone crazy. However, there's a chance (however small it may be) that your website will face a disaster. Whether it's a hack or a catastrophe with your host's datacenter, or an accidental deletion of code during a scheduled maintenance; anything can happen.

Having a reliable hosting partner ensures that your website is always backed up. And will help you quickly recover from any of the above mentioned scenarios.

2) Site Speed (*This is a Ranking Factor)


This is IMPORTANT. The faster any website loads the better the tendency for you to load higher on any search engine. It's one of the many criteria that helps with SEO. If you have already invested into having your SEO done right, boosting your site speed could lead to an improvement of your rankings.

Having a slow host leads to a poor user experience. A poor user experience means poorer metrics. This then leads to unwanted results pushing your rankings down.

3) Uptime Matters


No host can guarantee a 100% uptime. This means that your website is down more often than it should be. Learn more about EVERWORKS 99.9% uptime guarantee.

Having your website down when customers are curious about you could lose you valuable screen time. Losing a prospects interest could lead to them never to come back to learn more about your business and in turn loses you an opportunity to conduct business with them.

4) Server location and performance


Although much of the services sold online are not physical in nature, it is important to know the location of your physical server. The physical location of your server directly affects the speed of your website. The farther your visitors are from your physical location the slower your website will load.

Tuesday, 1 May 2018

Get 14 Free Online Advertising Methods For Your Business


Just starting out a business in Malaysia? Have a limited budget? Bulking at a quote for RM20,000 for an advertising campaign on a news portal?

As you probably know marketing is important for your business, but it can be frustrating when you have a budget that doesn't encompass your ambitions and there is a limit to how many people your business can reach.

Hold up.

After some research, we found a few free ways that can supplement your paid advertising efforts. And by incorporating these tactics into your strategy you are able to remove some costs and stretch your budget further.

These methods work regardless of the size of your budget.

Here's 14 ways to get free ads for your business without having you to break the bank:


1) Use Google My Business: Optimize for Local Search


A powerful and free way to advertise your business online is to register for a Google My Business listing. This allows your business to manage your presence on Google Search and in Google Maps. This tool really helps people find you locally. 

With today's ever increasing demand for convenience, people will likely choose your business over your competitor's if they find that you are the closest to them. Wouldn't it be cool if you could rank #1 in Google for searches such as "cafe shops near me".

2) Check Out Yext


Yext helps you to scan the web for every place your business is listed in, so you can tweak your listings to guarantee that you've listed information accurately. Yext isn't cheap, but use their scanning service to learn more about your business online.

*Why is this important you may ask?

Here's a tip: The more places your business is listed on the Internet, the better your chances are of showing in search results, and the easier it is for potential customers to discover you.

To ensure that your SEO lives up to its billing, you have to make sure that the information you display matches up. 

Here's an example: If your company has a phone number, but listed differently in different places, this could affect your SEO negatively. 

3) Write Guest Posts for Other Blogs


This shouldn't go without notice, because when you write for a well-established blog there are numerous advantages that you'll gain from it. 

First you can benefit from connecting to that blog's audience, and you can also start to establish yourself as a thought leader in your industry. 

Since guest posting allows you to access an established audience this activity can be more effective in the short-run than posting on your own blog.

4) Answer Lowyat.net Questions


Your activities online are meant to help people discover your business by attending to their search queries. What better way to do this than to answer direct questions which are related to your product or service. 

Lowyat is a online forum where Malaysians gather to discuss on various topics of interest to them. It's a great place to start and a lot of businesses take advantage of this platform.

Lowyat is thriving with local questions about numerous topics and you can expose yourself to a large local audience. This gives you the chance to interact with real people and establish yourself as a subject matter expert in your industry.

5) Publish Content on Facebook


Facebook is a platform that all Malaysians use frequently (Instagram included) and it's a great place to share about your business with people who have similar interests.

You can open up a free Facebook Page which allows you to showcase your brand to your connections and open up the possibilities for your users to engage and share announcements / promotions that you may have freely.

If you're wondering a paid method of getting more awareness, could be to leverage on news platforms such as Malaysian Foodie and Eat Pray Love.

6) Offer to Do Interviews on Podcasts


Its important to find out where your audience regularly consumes content. Your audience could be listening to podcasts (refer to this list of 10 great podcasts you can start your research with) instead of consuming article based content.

7) Promote Your Website / Product / Promo on Your Email Signature


This is a no brainer. You send email every day, it would be a shame if you aren't taking advantage of the promotional potential of your email signature. Email is essential to every business period, and it's a way for your business to communicate professionally with others.

Your email signature is a great place to start your advertising efforts and is often overlooked. You're free to promote anything from a sale, contest, event, or a even a blog post. Don't forget to add a link to your business' website plus any social links you have a presence in.

8) Send Email Newsletters


You'll be surprised on the effectiveness of sending out a few updates about your business periodically to your business contacts. With the right time investment this can be a useful way to keep your prospects informed and you can establish your business as a thought leader. Learn how you can send out email reliably here.

9) Network at in-person events


Networking with professionals at industry networking events opens opportunities for you to meet with consumers who are already in the frame of mind to discuss about your business. This is a great way because when you attend such events you get the chance to network with key industry players and meet people who are interested in that industry plus you get to keep up to date with the latest trends in the industry.

10) Speak at an event


This may seem like a daunting task for most, but leads to an opportunity for brand awareness and to establish that your business is really able to provide solutions for problems which customers may face. Consider hosting your own briefs or insights that would help likeminded professionals, or key opinion topics that address issues that your customers face.

11) Conduct a free product giveaway or contest


This is a great way to incentivize people to follow your business on social media or to learn more about your business in general. This can be achieved by handing out inexpensive products that are related to your business and can prove to be a great branding exercise.

12) Put up brochures or flyers


The Internet is the biggest thing to happen in our everyday lives. We can't live without it and dwell online for a good amount of time everyday. However, don't overlook the offline (physical realm) avenue for ads. A good number of people also spend their time at the local coffee shop, library, and other community areas. If you're a physical therapist, for example, you could hand out brochures to local gyms or hospitals.

13) Partner with another business


Explore this option, it's an interesting way to help other businesses work on areas that they don't otherwise cover. For example a web design agency might partner with a copywriting agency where both agencies are able to provide services to each other when a skill is required. When there is a need for a specific service your partner will point the customer to your service and likewise for you.

Thursday, 26 April 2018

6 Tactics to Become a Pro Dealmaker


It's the final meeting. You know you're about a few minutes away from making the deal. You're in a meeting with the decision maker, giving a great product demo, handling any questions that anyone has for you, and making one convincing statement after the other. You're winning the business! At least, that's what it seems to be, but the reality is it is easier said than done.

Here's how the pros tackle the situation and come out successful every time:

1) Turn the tables: Make it into a conversation about interests and objectives


Sales isn't just about listening. Listening doesn't get you places, in fact learning is what gains you the valuable working ground and allows you to identify what's the value proposition your customer is looking for. This helps you to find out what features matter? Which ones don't? This information helps you effectively position your demo to a final decision maker, and it enables you to put your best foot forward.

This doesn't just apply to agreements alone, it also applies to objections. Often your customer will ask for things that don't matter, but if you don't ask you can always expect the answer to be no. Start every meeting by honing in on why your prospect wanted to meet, what's wrong with what they currently have and what do they have today that they want to ideally continue doing?

Key questions to ask here are:


  1. What's important to you in a solution?
  2. What else is important?
  3. Which of these is the most important?


It's important to turn general statements into statements of interest, as this will help you to better make a proposal. From "Anything below $5 per piece will do" to "It's important we get the cost of this below $5 per piece if not it would be very hard for customers to purchase this from us in store.

2) Don't jump the gun and be the first to propose


When making a deal you rarely want to go first. The logic here is you've suddenly provided more information to the other side without getting much back in return. Avoid this by asking about your prospect's budget or what they on previous solutions.

Here's an effective tactic against higher cost solutions. A high-value solution needs a demonstration of value other similar companies have received from your offering to benchmark your claims. Your customers normally look to others for inspiration or validation before making the move.

There are cases when your customers ask for a quote. The trick here is that if you've covered good ground with a strong understanding of the ROI your customer gets with your product, their buying cycle and their budget -- all you have to do really is to ask for their business.

Objections are definitely coming your way, and rather than pushing back immediately, make sure you ask "why?". With this additional information you can counter offer based on their interests and yours.

3) Linking it all together and initiating the trade


Great you've travelled the distance and made great leaps into the conversation / discussion thus far. At this stage you should already know what matters to your customer and what doesn't. There should be a few items up for discussion with the assurance that you know what your customer cares about.

Now it's time to compare which of these items is most important to yourself and which is important to the customer. This enables you to make trades with your customer, which leaves both parties in a better position.

Is there an offer that you can give for a better price? Or perhaps provide a quick solution for them amidst a tight deadline? In any case, having obtained information about what your customer cares about you are in a better position to make a proposal. Even when you face hard resistance on the initial pitch, you can continue to confirm the key points to improve your plan.

4) Have your customer propose


In the situation when you are facing significant resistance don't be afraid to ask the customer what a proposal they would sign off on would look like. This gives you a better indicator of your customer's baseline.

If it doesn't line up with what you can offer on cost, let the customer know right away and make a counter offer. You'll be in a better position if you can execute this, and allows you to set the right expectations with your customer.

It's important to take note that this wouldn't work until you've clearly presented the value of your solution, because any amount you propose without this would seem to high for your customer.

5) Find the middle ground


Now that there is an active negotiation on the proposal, consider splitting the difference (only if your margin allows for it). This cuts through most of the noise in a price negotiation, and it helps you jump to the middle and normally this is a fair split.

Be careful when employing this as it would make sense if both parties are losing ground equally.

6) Build agreement early

There's plenty to discuss, but since you've already identified the points that matter most to your customer and yourself it should be relatively easy for you to kick off the conversation on issues that are less important.

This might seem counterintuitive, as everyone wants to win a high-priced deal, but building an agreement early on will help you with this.

Build rapport with your customer and paint that you are someone that is willing to work with them and can establish the link-and-trade early on into the conversation and the momentum should be right up your drive way.

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Give your sales team insight to only propose after learning enough about ROI and budget, and they'll have confidence not to drop the price right away. Support them by giving them the necessary tools to work (stable email). Lastly, give them boundaries to link and trade and they'll become better dealmakers.

Tuesday, 24 April 2018

15-Seconds to 10x More Successful Sales Conversations


When making a sales conversation whether on call or in person it is important to make an upfront contract. If you're not familiar with this term, an up-front contract is an agreement, made ahead of time, about what will take place during a meeting or discussion. Its an informal agreement that clarifies what each person's role in the conversation will be. If this is in a conversation this agreement can unfold in seconds.

Understand that the up-front contract is essential, and remember only one person can lead the discussion: The buyer or the seller.  You should always work towards being the one that is leading the conversation, and the up-front contract allows you to do just that.

To use this technique successfully, follow the following simple steps:


1) Set a Time Limit and Show Appreciation


Thank the person you are talking to for his / her time and mention how long you expect this conversation to take. It's easy for buyers to become irritated if they expect a five-minute discussion, only to realize it's going to take far longer.

It's similar to the situation you were in previously, agreeing to participate in a survey that would only require a few minutes of your time only to realize it would take much longer abandoning it at #50.

When having an outreach to this person, tell him / her how much time is needed before the first decision. It's essential that you tell them how much time you will need before you tell them about the offer.

When you clarify the length of time, it will take them, then move on to the next steps below. The goal here is simple: Make the caller feel comfortable with you.

Your introduction doesn't need to be complicated, you can say:

Thanks for meeting up with me / take this call today, [name]. This should take around 20 minutes.

2) Provide an Agenda


Explain in a sentence or two what this conversation will go over and what your roles will be.

An example could be:

We're going to discuss your current distribution and methods for increasing your per drop value.

3) Describe the Potential Outcomes


Engaging in the up-front contract gives your prospect the chance of either continuing the conversation or to decide against it. Make sure you tell the buyer if she doesn't like what he / she hears, it's perfectly okay to tell you "no". You'll accept the answer and not pursue this any further.

Giving your prospect the option of ending the conversation may be the most important part of the up-front contract. You have to accept this responsibility explicitly, in clear, easy-to-understand terms. If not this strategy would not work, because the seller isn't in control of the conversation.

By giving the buyer "control" over whether or not to hang up you will be surprised that you've indirectly gained their confidence, trust, and respect. You'll also get the opportunity to define the rules that will drive the conversation moving forward.

An example:

By the end of this meeting, if you don't feel our services could help you to increase your per drop value, I'll end this conversation and stop right away. But if you feel like they could potentially help, are you open to scheduling another meeting?

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  • Appreciation and Time: [Name], thanks for agreeing to meet today. Can I take 3 minutes ..
  • Agenda: ... to give you some recommendations on improving [x] at [Company Name]? If you have no further interest ...
  • Outcomes: ... you can hang up, but if you do have interest, let's have another meeting.


You'll notice how concise everything is. It's important to understand that you do not have time for long monologues at the beginning of the conversation. An up-front contract allows you to win half the battle within the first few seconds of the conversation and you are sure to gain an increase in successful sales conversations.

Get in touch with the proper tools to help you with more effective communications and conversations here with EVERWORKS.

Friday, 20 April 2018

5 Creative Content Ideas You'll Want for Your Ecommerce Website


There's so much more needed in today's world than just a picture and a description to sell products. Gone were the days where having just plainly stated information would drive customers to purchase from you. Now it's important to sell a lifestyle, and that means bigger, better more demanding content is needed to engage with customers. There's an influx of content in the world today and even more effort is required to stand-out from the sea of content and to grab any customers attention.

If you are not sure what is a stand-out from the sea of content type of content is or how you can use creative content in your Ecommerce website, below are some stellar ideas for you that you can bet your efforts on.

Here's a list of content ideas that will help your Ecommerce website:


1) Expert Advice


Having a lifestyle blog doesn't work out to be a deal breaker for some businesses and this business example shows this. They have managed to subtly built this content into their shopping experience.


The company sorts its products by type of outing, and includes expert advice on each product as a resource in the dropdown menu. They're making sure you learn as you buy. They're making sure you know how-to use the product and even which shoes are best recommended for whichever adventure you are embarking on next.

2) User-Made Instagram Posts


Social media is now apart of our everyday lives and the buying influence it has on customers is real. That's why some companies are taking it to the next level by having users share their personal experiences and lives when using target products. It's a social proof for customers who are looking at that "Insta" moment and prompting further conversation about the product that they are having an experience with.


3) User-Made Video Content


This is a unique feature, and is dependent on the lifestyle direction of the product. Some companies take this really well and they're users embody the lifestyle of the product and love to share experiences with everyone. You can consider republishing video content that has been submitted by your fans to your official YouTube channel.


4) Musical Influencers


Back in school, having a band was a cool thing. Even now for some people who aren't in school music is still a universal language. If you pair your brand with local artists and they give you a thumbs up saying your brand is cool in my book. There is a great emphasis on the credibility of your brand and that's hard to ignore with their fans and for your customers too.


5) Buying Guides - Product Tutorials


Have a complicated product? Allow your users to start with a tech tutorial before entering the actual product purchasing page. You can do this by carefully and gradually placing well-planned call-to-actions throughout each web guide, so users are prompted to purchase when they are ready to do so.


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Not all of these content ideas might work for your ecommerce. If there were some of these content ideas that would work for you, which worked and we'd love to know what brings you results, do let us know in the comments below.

Have a business you'd like to get online? Learn more about how here.

Wednesday, 18 April 2018

Get To #1 on Google With These Tools


Getting #1 on Google should be every company's objective. It isn't a luxurious option anymore where businesses can opt-out of having a presence on Google.

3.5 billion searches are made on Google everyday. That statistic says it all, you should be on Google now.

Here's a list of tools which will help you to get to Number #1 on Google:


Helpful Google Marketing Tools for Business


1) Google My Business


Advertising on Google can be expensive, but as with most things in life there is way around spending expensive advertising dollars.


All you have to do is claim your Google My Business listing and your business will be featured in local business featured listings. This also includes a feature in Google Maps.

Best of all, unlike Google Adwords, none of those businesses paid any advertising dollars for their positions in these local results.

If you haven't already claimed your Google My Business listing, hurry on and claim yours now. All you need to do is follow the onscreen instructions and have Google send a postcard with a code to your business for you to verify your listing. Doing this automatically creates a Google+ Page for your business too.

2) Google+ Business Pages


Another free option is to create a free Google+ Business Page. Although, Google+ didn't pan out to have as much authority as it was once billed to be, and now with the +1s out of the search results, some may argue the importance of maintaining an active Google+ Business Page.

Even with little fanfare around Google+ Business Pages, it is a free listing place for local businesses that can improve search-ability on Google. It is after all built by Google and tied directly to your Google My Business Listing by default.

As part of the ever changing ever improving Google Search, an important factor is social and that leads the assumption that having a Google+ Business Page can only help to improve your content rank in Google Search.

3) Google Webmaster Tools


The previous 2 were great free tools to list your local business on Google Search and help to improve your search-ability on the Internet. However, how would you know if some of the activities you've undertaken is improving your content's rating to Google?

Although the algorithm is set to discover a set of words typed in a language humans understand, Google does require a set of architectural requirements to allow for its users to safely access your website and for Google to effectively and efficiently index your website.

Check the health of your website using Google Webmaster Tools. It's an account you can set up here which will alert you to any problems which may prevent your website from getting indexed (searched) by Google for it to display your content in search results. Also, this helps you to anlyze your existing search traffic so you can better understand how visitors are currently finding you.



4) Google Suite: Docs, Sheets, Slides and Forms


Currently we are in the content age where users are looking for valuable content to help them with their day-to-day tasks or guides to problems so that they have an idea on how to solve them.

Some of the valuable content that users are looking for include:


  1. White Papers
  2. Ebooks
  3. Templates & Checklist Downloads


Great thing of building a library of these assets are that you can host and share them for free on Google Suites. Find out more about Google Docs, Sheets, Slides, and Forms.

As with most recommendations online it is found that these contents are driving great results for link-building (an activity which increases your authority in the eyes of Google - in plain english: Google likes that your website is well cited by others and this means better rankings on Google).

5) Google AdWords Keyword Planner


When you're looking to give your organic SEO a boost, it's important that you do some research on your keywords first. Key research helps you to identify keywords to target as you're creating any content. Having this focus makes it easier for you to get found by the right searches.

Google provides a tool for you to help you plan for your AdWords campaigns, and can also help you to search for new keyword ideas and suggestions to help you with your organic keyword research planning. Do keep in mind that you will need to set up an AdWords account to use the Keyword Planner, but it does not mean you actually have to create an ad.

6) Google Trends


On top of the Google AdWords Keyword Planner, Google Trends is a great tool for helping you with smarter keyword choices. Its an additional tool that will help you to evaluate the popularity of certain topics and compare them with other topics to analyze and compare which over time are popular and can be helpful in getting new keyword suggestions.

7) Google Analytics


You're making a valid effort in trying to drive users to your business online by employing various digital marketing strategies paired with some of the tools introduced in this blog. However there are some questions that you are asking yourself to know which of your activities is actually driving the best results?

Key questions such as how many of your website visitors are new compared to returning? How long are users actually spending on your website?

All these are important analytical questions that can be answered through Google Analytics. This is a free service, and it can give you great insight into your website traffic and help you understand how users are finding and navigating your website.

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Not everyone needs every Google tool in this list, but it's important to have some of the basic products in your list, because when used the right way it can really help your business to become more efficient when communicating to your customers online.

Pair your marketing efforts with your website to drive valid user searches for the services you offer. Learn more about how EVERWORKS can help you here.

Friday, 30 March 2018

How You Can Be More Efficient With Email At Work



..Runs into the lift
..Rushes out to the door
beep..8:59am "phew, just on time"
Boots computer.. "first things first, gotta check email to see what's the status from Atikah and Wong"

This daily routine sounds familiar doesn't it? I'm attached to checking email constantly. This isn't surprising because email has been and continues to be the most popular form of communicating for businesses.

Times are changing, and there's an increasing amount of options for workplace communications options. Apps like Slack and Workplace by Facebook are changing the way for workplace communications. However, there are some that still prefer having a conversation in person, where apps like Skype help to streamline the distance gap.

Even with an increasing number of new technology, email isn't a thing of the past -- at least not yet --. Increasing options of communications is making it trickier to remember the right "etiquette" when emailing.

Email helps us to recap, reconcile and remember important conversations and helps to streamline when there's too much going on. Until a new more organised approach is introduced to the world and is universally accepted, email is staying, and that's why it's important to make effective use of email.

"Read on. Here's a quick and easy list of Do's and Don'ts to help you maintain effective use of email."


How to use your email in the workplace effectively


The Do's

1) Personalise


It's really important to personalize your emails, no one likes talking to a robot. You should come to realize that the person who is receiving your email is a real life human being, not a computer robot that is processing your request. Adding some personality to your email will make it easier for the person receiving it to relate better with your email's intended purpose.

2) Adapt


There's a saying that different people respond differently and these reactions are largely bound by the characteristics of the person. Here's an example, what if you sent a data focused email to someone who isn't motivated by data. This person receiving this email would not know how to adequately respond to your objective, because there's a disconnect. Learn to adapt your writing style, content body, etc. to the person receiving it. This will greatly increase your email's effectiveness.

3) Always check before clicking "send"


This should go without discussion, really. It's actually very shocking to receive an email that has not been checked. Spelling errors, and grammar mistakes are not game changers. However, if your email had been written in a manner you did not intend it to be and its been interpreted wrongly, this would demotivate the receiver from cooperating with your intentions.

4) Check your email on your own time


Like with most tasks, email shouldn't be treated any differently. Some emails are urgent and require immediate response. However, more often than not most emails can wait and I do encourage you to take the time to think carefully before responding.


5) Keep your inbox clean


It's shocking. How everyone is not making an effort to ensure that they're email inbox is sorted and kept tidy. I've witnessed the amount of wasted time anyone goes through when backtracking their email to search for urgent information. Here's how you can clean up the mess.

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Email is still an important tool for business communication today. Take advantage of the sheer amount of email use everyday by implementing strategies to harness its wide user base. Learn more here.