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Tuesday, 5 March 2019

The Ultimate Guide for Malaysian Small Business Marketing which will Make Your Business Explode!



This is big news for you as a small business owner in Malaysia. The Internet is the number 1 place customers turn to before making any purchase

This is important to digest, regardless whether you're in the process of launching a new startup in Malaysia or have an existing business thinking of venturing online, having a strong online presence is important.

There is a collective understanding and awareness that brand development and digital marketing is important. However, measurability of ROI is always the major hurdle that most small business owners in Malaysia struggle to get past.

The most common and frequently asked question that's raised amongst the business owners in Malaysia we meet is; Is there a way for business owners to track ROI?

Just to get this done and dusted from the very beginning. As long as your small business does not appear on the 1st page of search, 90% of searchers won't find you. And to ensure that your efforts online do not go to waste, there's some groundwork that needs to be done (including the dreaded topic of SEO and keyword research).

Local businesses, need to constantly monitor that they have their information always up-to-date and readily available when potential clients were to search for them. For example, new phone numbers, store operating hours, new locations, etc.


Below we'll help you cover the basics, and intricate details to guide you in getting started on Marketing on the Internet, to benefit from visitors searching for products and services online.

Questions this article will answer are:


  1. How can I make a website, with no coding experience and with little budget?
  2. Is there a reason why my website isn't appearing on Google?
  3. What is blogging and why does it matter?
  4. Why do I need social accounts?
  5. How do I get more traffic to my website?

Let's start ...


The core of small business marketing in Malaysia


3, 2, 1 ... Your business has been established. You've filled up the necessary paperworks and understand that the most important things you'll need to begin leveraging your marketing online is by acquiring new customers from organic search.

Also, compiled below are some great suggestions of FREE apps for your startup / small business ~


1. How can I make a website (with no coding experience and with little budget)?


A website now is equivalent to your shopfront. And any good first impression your small business can make is valuable.

Your website shows who you are, what you offer, where you are, and how a potential customer can get in touch with you.

The Internet has matured where services now cater for the DIY business owner (helps when you have a small budget). 

Popular suggestions from us:
  1. Website: Shopify.comwix.comsquarespace.com
  2. Website hosting: EverworksShinjuruExabytes
  3. Payment gateways: iPay88MOLPay

Most of these options come with pre-made website design templates for your website that you can either purchase or use for free.

For business owners with a small budget, opt for freelancers or agencies willing to bundle a package for you. Speak with a sales rep from Everworks to learn more about options available to you.

If time / computer technology do not work in your favor, consider using a freelancer or a small marketing agency which specializes in web design.

You can find freelancers here at Upwork / Freelancer

2. Is there a reason why my website isn't appearing on Google?


If you already have a business, try searching for yourself (product / services you offer).

One quick reason that can be commonly solved could be due to your hosting solution. Find out how choosing the best web host instantly improves your SEO here.

However, there are a lot of factors that affect your ranking on Google. Essentially, Google tries to find the best content to present to a person searching for a particular piece of information. 

For example, If I am looking for the best place to host a birthday party in KL, Google would want to present me with results of locations in KL that are available for me to host a birthday party.

And the most important factor is SEO. What is SEO? SEO stands for Search Engine Optimization. It's a technique to help your website rank better on Google making your website more visible to people who are looking to solve a particular question they have in mind. 

Simply, it is a method of structuring your website / blog posts to be in the best shape for appearing on the first page of search results.

The best way to take advantage of SEO is through your blog content. Content on your blog doesn't just help to inform and educate your buyers, but also it helps Google to match search words with relevant words in your blog post.

3. What is blogging and why does it matter?


As discussed above, blogging helps your website to appear on Google. Most importantly on the first page. Getting ranked No 1 is the ultimate goal.

Frequency and quality of content which appear to solve a searcher's queries is imperative. and a great way to do this through your blog.

To start a blog, you can use inexpensive options, and just to list a few suggestions: 

Once you start writing blog posts for your small business, you can add a call-to-action on your posts to encourage visitors to interact with your business.

A great way to capture new leads is by encouraging them to subscribe to newsletter updates through email. Learn more about how email is everyone's number 1 tool here (44x ROI for every $1 spent, this is a hidden secret that all small business owners should take advantage of). 

Great suggestions to email tools include: 

4. Why do I need social accounts?


Social is powerful. It helps you to increase traffic, improve your search rankings, and empowers your customers to engage / interact with you.

For your small business in Malaysia ensuring that you maintain current information online, only helps to encourage discoverability for your business.

Important social accounts your small business in Malaysia that can be claimed (for free): 

5. How do I get more traffic to my website?


Using the tools above to introduce your business, the advantages your product / service provides and retaining interest in your business if the need isn't present to purchase at this moment.

Step 1: Build content which provide value above and beyond to your potential customers.
Step 2: Share that value through social
Step 3: Retain interest through your email, because 72% of adults prefer communicating through email. Email converts, and here's a great resource on how to get started on your email marketing strategy
Step 4: Convert on your website

Persist in your discovery online to be discovered.


The road sounds long, but any steps you make will surely have an impact on your small business. Don't expect instant results, but demand consistent achievements. Blogging will take a few months to start sending you traffic, but paid social accounts can have immediate effects.

Congratulations on starting / updating your small business in Malaysia! Let us know if our tools above have helped you.

Wednesday, 27 February 2019

7 hints to attract more customers to your small business blog



Your business blog is a goldmine, and it's something that most small businesses in Malaysia fail to take advantage off. 409 million people read blogs every month. About 5 million views per blog per month.

It's something you own and you manage, and that's priceless.

Take Facebook for example, the company is able to reject any content that you've taken sleepless nights to produce at their own discretion without any reason, but your blog is a space that you control. That means you decide what gets published and what stays unpublished.

The major factor holding your blog from exponentially performing for you is the audience you can gather. You need to share into the goldmine of blog views.

Learn 7 hints on how you can put together an out of this world strategy to build your small business blog as a go-to place for your audience. 


1. Blog consistently


Don't glut. You shouldn't blog in streaks. For example, if you post four articles and nothing for the next 2 months, your blog will go stale.

The more consistently you blog, the better your blog will be. You might consider establishing a posting schedule for consistency.  Here are some great ideas for content.

This doesn't mean that you need to devote all of your time to writing blog articles, but it is suggested that you set some time aside to blogging because it is beneficial to growing your business.

2. Conduct keyword research


It goes without saying that knowing what information people are searching for will increase your chances of your blog appearing as a thought leader. Remember, your goal is to tap into the possible 5 million viewers on the Internet already.

Incorporate keywords into your article title and interlace them throughout your blog posts. The objective is to give your blog post a better chance of ranking on search (so that people can find them easily).

3. Aim for optimized blog lengths


Articles should have quality and be detailed. Longer blog posts rank best in search.

You want your blog posts to be long enough that they can adequately deliver information to your readers.

4. Incorporate visuals


As we dive deep into the technical aspects of ensuring your blog is discovered, we often forget that in the end readers are human, and the importance of visuals should not be overlooked, because visuals help people remember better.

5. Address questions from customers


If you are facing writers block (running thin on ideas on topics you can think to write about) a great source of information is from your customers. You can tackle common questions that they have about your product / service.

Answering these questions builds trust and helps to stem doubt at the beginning when your customers first get to know your brand.

6. Invite guest contributors.


A great way to give variety on your content to your potential customers is to invite guest contributors. These can be thought leaders in an industry.

This will further solidify your blog as a place where industry expertise can be found.

7. Do a roundup of news


A great way to keep readers / customers glued to your blog is to round up and publish a monthly / weekly summary. You can include top articles your audience has been interested in the past month and summaries them.

At Everworks we help Malaysian businesses do their best on the Internet without worrying about the technical hassle and hardware costs. Learn about the options available and great deals here.


Wednesday, 20 February 2019

5 Business Gifts That Keep Your Business Top of Mind All Year

In line with the Chinese New Year festivities, this represents a great opportunity for your business to stay top of mind all year round. When it comes to choices, there are plenty and that doesn't end when they sign a contract with you. Customer retention is crucial to any small business in Malaysia that seeks continuous growth.

Here's the big question that most small businesses in Malaysia ask. How do you combat churn and show your customers just how much you care about their business?

Here are 3 best practices to get you started and can be a general rule of thumb whenever you're out trying to look for a perfect gift. 


  1. Personalise your gifts: Don't order the same gifts for all of your clients. Some don't like coffee, others love chocolate. Consider your champion customer's likes and hobbies and source a gift that will be meaningful to them.
  2. Don't over do it: Corporate gifting shouldn't be over the top, it should be a token of appreciation. There is a fine line here, as this could be misinterpreted as bribery, even if the initial intention isn't there.
  3. Think outside the holidays: Don't relate gifts to the holiday season. Send tokens of appreciation through the year. 

With the basics sorted, we'll go through some 5 amazing corporate gifts ideas that you can gift to your customer this year below!


1. Professional Notebooks


I don't suggest you send clients a stack of company-branded post-its. Have a nice leather-bound notebooks created in your company colors or with a subtle logo printed on the front cover.

2. Coffee Table Book


Look for books that relate to your client's city, state, industry, or personal interests. A book they'll proudly display on their desk or in the office sitting area will serve as a conversation piece for years to come -- and so will your name if you include a personalized message inside.

3. Calendars


Have company-branded calendars created by experts or source independent artists at Art Fairs like RIUH for unique calendars clients won't find at their next industry conference.

4. Portable phone charger

Portable phone charges make a great gift for customers that are always on-the-go.

5. Custom golf balls & tees


If your customers conduct most of their business on the golf course (or if this is their hobby), consider custom balls or tees branded with your logo.

Thursday, 14 February 2019

Happy New Year 2019 from EVERWORKS

“Let’s break through all new challenges together with LOVE”, and to create more WOW factors together for 2019! 



From everyone at EVERWORKS, Happy New Year, and we're looking forward for another great success for everyone in 2020.






Sunday, 3 February 2019

AEON Tebrau City: Game Taiko Delivers New Experience Through VR


Wednesday, January 30, 2019 —  

› Leonard Lim wins the Game Taiko VR Tournament. It was a close win for Leonard, as second placed Edmund came close. 

› There were in more than 160 participants playing the featured game Beat Saber.

› Game Taiko boss Zainal: “Leonard clearly demonstrated his resilience and talent at VR. This just goes to show of VR’s limitless potential. We’ve just scratched the surface of entertainment and we hope that this will be a stepping stone for the future.”

Tebrau City, 25 January 2019 —

Leonard Lim was in a class of his own during the VR Tournament. He won the competition by beating Edmund. Playing, for the first time, the VR Games developed by Game Taiko. Leonard shown resilience, and talent for VR.

 We discussed previously some great ideas on VR for your Malaysian small business. There are great marketing examples your small business can follow to integrate VR here


The VR Competition was held from August 2018 to January 2019 and was run to provide a new experience for the people of Tebrau City.

Jolene - Group General Manager of EVERWORKS Group of Companies, “There were many challenges on the way to making this a reality, and not only did we have to adapt to the logisitical challenges, we’re proud of being able to deliver a new experience here at AEON Tebrau City.”



Sponsors that made this tournament possible:


1. EVERWORKS 


For the continued support towards the VR initiative, and the belief that this is the future of gaming and entertainment.

2. Game Taiko


For VR Game Development and the main Tournament Sponsors.

Game Taiko VR Tournament Top 3 Standings:


1. Leonard Lim, 399, 532 points

2. Edmund, 397, 607 points

3. Jeremy, 311, 230 points

Play VR Games at PALO, AEON Tebrau City




-----

 EVERWORKS Profile

We are among the fast growing and most comprehensive infrastructure hosting provider in Malaysia.

We own and manage 3 ISP-level datacenters, one of the best equipped SMS delivery gateway, and mobile transaction network in Malaysia.

We are dedicated to build any possible wired and wireless ICT infrastructure to host any possible Internet and mobile-related business application.

Tuesday, 29 January 2019

9 Tips to Become an Awesome Content Creator


Marketing is just as important today as it was during the start of the Industrial Revolution. Now the difference is the wide array of choices available to a business such as, SMS, Email, Blogging, and more.

It’s without doubt that content is king in today’s society. And for inbound marketers (content creators), there’s one piece of information that’s intergral to driving any dollars for the business, and that’s content and marketing.

91% of business-to-business (B2B) professionals use content marketing as part of their strategy. However, this doesn't mean all the content they create is top-notch, compelling, or valuable content.

It’s the burning question that’s on the tip of every executive’s tongue. But what does it take to become a good content creator? Just how do I become one that peers in my industry would look to for advice and opinions?

I believe that all good things are the result of the amount of effort you put into it. It should start with what you do before you put your fingers to a keyboard.

The core of a content creator is to produce entertaining or educational material that is catered to a selected group of people. These can be delievered through many ways including, blog posts, videos, ebooks, photos, and more. AND today, businesses have caught on to this wave, and aggressively employ content creators to engage new and existing customers on the brand's behalf.

As with most things there are some tried-and-true habits you can adopt that will put you on the path to being a truly successful content creator.

As mentioned before like all good things, it's not going to happen overnight. And it shouldn't, because you're trying to get good at it, not just simply do it. But the sooner you start working these five habits into your routine, the sooner you'll be well on your way to becoming a high-quality content creator.

1. Read news about your industry every day.


Creating great content means, content that resonates with your target audience. Simply put: You should know what’s going on in your industry. The best content creators dive deep into a topic and search widely on the internet for industry news and trends to discover what are shaping their audiences current mindset.

Staying organised here is key. There’s a lot of information that is freely available on the internet, and getting in the habit of readying by putting everything you read in one place is going to help greatly.

To expand on what to read be sure to ask a few colleagues what they're reading these days and follow suit.

2. Regularly write.


If you don't use it, just throw it. Successful content creators understand the importance of constantly flexing their writing muscles. Writing is just like any other muscle, it requires training to mould and to perfect.

Get in the habit of writing by doing it daily or every other day. You don’t need to write a polished essay, but rather set aside a few minutes a day to write down any thoughts and ideas you may have. Some questions to help yourself to start the flow are: What did you read yesterday that stuck with you? What didn't you understand?

3. Your audience is king.


Don’t make the mistake when most start as a Content Creator. Understand that your audience needs are most important. They pay the bills, and help to drive KPIs.

It’s imperative that you know your audience inside and out. Examine your own readers and viewers: What do they want that you're not yet giving them? What problems do they have that you can solve for them? Don’t just read into them using demographic data, but consider what are the real problems they face day to day.

4. Establish your own voice.


Earth to human: You’re not the only content creator out there. There’s a lot of other people who are too. That means you’re not the only one offering advice, observations or seeking thought leadership in your industry.

Diving deep or diversifying into other topics seem like a good idea, but don’t forget that there are many others who are doing the same too!

However what you can bring to your content, that nobody else can, is your own personal voice. Readers click on your content for the information, but they come back for the personality.

Writing about an unmissable competition? Don’t just write about the details about the competition, describe the scenario of them winning the competition and what it could do to their lives.

Learn how to blend other available content with your own creativity, and you'll become a much more valuable content creator in the long run.

5. Curate other content.


There isn’t a shortage of content curation. In fact, anyone on the internet can take someone else's content and retweet it, share it on Twitter, pin it -- the list goes on. However, successful content creators know it's not enough to take relevant industry news and deliver it back out to your content readers.

Sharing content just isn't enough. Engaging with the content you're sharing now makes it unique to you.

Only curate content when you have something valuable to add. Ensure you give your readers additional, useful information or even a thought or opinion when sharing content from others.

6. Understand your KPIs.


The Internet is a big place with a lot of competition, and I dare say that it is too big for your content to be discovered.

Just publishing your content online doesn’t mean you’ll enjoy the traffic it deserves. To get your content discovered, you first need to focus in on a key performance indicator (KPI), and optimize your content for it. A KPI is a specific metric you've chosen to measure how well your content is doing against your expectations. Modern KPIs include:

Social media traffic, the number of visitors that come to your content from a social media post.
Direct traffic, the number of visitors that come to your content by entering your website's URL directly
Organic traffic, the number of visitors that come to your content from a search engine result link.
Submissions, the number of people who visit your website and leave having submitted their contact information

7. Always Network.


Networking forces you to continue to learn and grow and sometimes having a bit of an idea drought is a sign that you should sit down and talk to others’ to spur new ideas and take them into consideration instead of just your own.

Social networks are good for socialing as the name suggests for it to be! Spend some time on Twitter, Facebook, and LinkedIn to check out who the thought leaders are in your industry and follow them.

Once you do that, you can ease into in-person networking. Make it easy on yourself and start small with people you already associate with on a day to day basis such as your colleagues. You already have something in common, so striking up a conversation in the kitchen or at your desks shouldn't be too scary.

8. Offer solutions, not just comments.


Want your audience to remember your content? Don't just recite the things you know -- explain why they're important and what your audience can take away from it and it's your job to put your market observations into terms they can understand and find lessons in.

9. Learn to ask why.


It is important to be curious. Insights learned from this curiousity is what continues to make great content.

It’s these solutions that drive great content pieces, and deliver outstanding value to your readers.

An alternative would be to play the devil’s advocate. Taking a contrary view on a piece of content is a unique spin that would get readers instantly reading an opinioted. Start questioning why the author things that way and you would be triggering a different viewpoint, and you will start to think critically about any given point.

In conclusion, there’s a lot of pressure on you to deliver. You need to develop great content to deliver a strong marketing strategy, but do not be disheartened take small steps and you will eventually reach your goals.

Discover how you can deliver smashing content through Email, here.

Wednesday, 23 January 2019

How to Optimize Your Small Business Email for Better Conversions


Email Marketing is still important in today’s day and age. Even with the advent of Social, and the hype of AI.

It is the most personal way of engaging with your customers or prospects.

How is Email still relevant today? 


Emails can be segmented, personalized and automated while maintaining the relevance to the conversation going with the customer.

But to maintain the effectiveness of your email campaigns, it’s important to understand this fundamental question; Am I providing additional value to my subscribers?

Here you can learn about the importance of optimizing your email marketing campaigns and how to craft your email messages to improve conversions, based on a methodology based on 20 years in the research and testing.

To optimize email campaigns, is to refine a process and understand that Email is a communication between 2 different landing pages.


The 1st landing page is the form where you try to convince the people to willingly have a communication with you.

2nd, is your email’s ability to raise the interest of the subscriber and guides additional information to them.

So the overall flow is as follows:


Capture email of prospects >
Have them open your emails >
Interest them to and motivate them to click (through your Call to Action) >
Lead your subscriber to a landing page with more information.


To capture a prospect’s email you need to show that there is mor value compared to the cost of subscribing.

While your subscribers do not pay any money in order to be added to your mailing list, but the cost is their email and risk of them subscribing to spam and their time taken off to look at your email.

Don’t discount the importance of providing enough value to the subscriber. Overcoming the cost of a subscribers willingness to subscribe can prove to be a huge stumbling block.

Ideally you should collect their name and email address. The name is important because you can send them a personalised message.

A great way to lead your subscribers into engaging with you through email for example is in the first visit you only collect their name and email address, then the next asks for specifically which products that they might be interested in knowing more about.

Doing this progressively collects additional information about your subscribers and it is only possible if if your subscribers have reasons to visit you repeatedly.


Generally, in email there are a lot of factors that weigh in. But know that the optimization of emails becomes easier when you simplify the process. It’s also easier if you understand that the base of all email marketing is to get 2 actions from your prospects.

1st to get email opened.
2nd to get an action.

Learn more about email here.