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Monday, 30 September 2019

6 Great Ways on How to Find Leads Quickly (Optimised for Malaysia)


The hardest thing in sales is finding leads. And this is even harder when the leads are qualified and ready to purchase.

However difficult this is, it's a task that sales representatives can't avoid.

This doesn't have to be all doom and gloom and it can be made easier on them, by having a go-to list of places to find prospects and a specific procedure for each platform. That way finding prospects wouldn't be much of a rocket science, but a predictable practice.

Having spoken to a few salespeople in Malaysia, below are 6 great ways you can find prospects fast and keep filling up your pipelines every month.

Start here.


1. Job Boards


Job listings are windows to understanding a person's needs. For instance, if you notice that a company is hiring for an HR person and you provide the services to help with this, you might learn that this would be a great organisation to reach out to.

It's likely that they are struggling with HR related matters and would be interested in hearing from someone who can help you.

2. Twitter


The key to making the most out of Twitter is to have a list of the top 3 or 4 keywords your target people care about. You can search up keywords through Twitter searches, Google Trends, etc.

There might be people searching and asking questions, and others might be complaining about how difficult something maybe. In any case, you can jump into the conversation and add value.

The key point is not to push your product, but be someone genuine that is helpful.

3. Business Journals


This is a great way to keep in touch with the local community and to learn what are the latest news and big events happening at companies within this area.

This can be a great way for you to reach out as a point of reference when you send your first email or make the first call to your new prospect.

4. Industry Forums


You should subscribe to newsletters like that are relevant to your industry. A great place to start is to stay in touch with your target customers email newsletters.

3 benefits of doing this you can:


  • Find out what's new
  • Learn what successes are happening
  • Stay up to date on industry trends and strategies


If they're not active through email, you can always follow them on any social platform that the organisation is actively participating in.

5.  LinkedIn


When used correctly, LinkedIn can be a gold mine for prospects.

Join relevant groups, and add to the conversation and be of help to the general community. Keep engaging and don't sell off the bat.

People generally don't like being sold to, but they like to purchase with a friend. That's the big call.

6. Local Chamber of Commerce


This might not be the most obvious but there are ways to connect. You'd be surprised how many businesses are actively looking for products and services but can't seem to find the right fit.




This may be a goldmine if you know your ideal customer persona.

---

When looking for qualified leads, there isn't a way for fast prospecting. Take your time to build a mutually beneficial relationship or make a friend and the necessary rapport that you earn will be great in the long-run.

Thursday, 26 September 2019

How to Import or Export Your MySQL Database?



Usually MySQL is imported for the following reasons:

  • Switching from a web hosting provider to another
  • Implementing a new third-party database
  • Backing up your database

This article explores how you can switch, implement or backup a MySQL database.

To start, briefly we'll rediscover reasons to choose MySQL, challenges MySQL faces, and how we manage these challenges.

What is MySQL Database?


MySQL is an open-source software system that enables users to define, create, maintain and control access to the database (Connolly and Begg, 2014).

The best 5 reasons to choose MySQL database:


  1. Safe money transactions
    • Transactions in MySQL work as a grouped unit, and unless every operational function is successfully completed, a transaction will not clear. Meaning, if an operation fails at any stage, an entire transaction occurring within that group collapses.
  2. Scale on-demand
    • MySQL has complete customisation enabled. Everything from big data centers to an E-commerce business, MySQL is able to match the database needs.
  3. High availability
    • A reliable feature of MySQL is its consistent availability through its wide variety of configurations enabling instant failover or uninterrupted access.
  4. Reliable
    • MySQL supports SSH and SSL encryptions to ensure safer connections. Combined with restricted user access (even at the machine level) and a backup feature facilitating point-in-time recovery.
  5. Quick-start capable
    • From download to installation within 15 minutes. Implementation of this robust, free database is exceptionally quick, regardless of the underlying platform.

Challenges of MySQL and how to manage these challenges


Some of the challenges faced by MySQL:


  • Development time
  • Replication
  • Database logging costs
  • Query caches
  • High connection churn

How to manage these challenges?

Implementation of database load balancing software. Enabled automatic read / write split so you can a host of advantages (includes: readable replicas, augment failover, analytical visibility, and one-click caching).

The benefit of implementing a database load balancing software is the ability to upgrade your apps quickly and remain up all year round.

How to export your MySQL database?


To export your MySQL database, use:


  1. phpMyAdmin, or
  2. 'mysqldump' database command line program.

Here's a quick note on how I've organised this guide:


  • green highlight = an action you need to take
  • blue highlight = location reference

If your choice to export your database is to use phpMyAdmin


This can be done through the phpMyAdmin web interface, and can be accomplished following the steps below:

  1. Login to your cPanel.
  2. Under the DATABASES section of the cPanel home screen, select phpMyAdmin.
  3. At the left pane of your phpMyAdmin page, select the database that you want to export.
  4. When you have selected the database you wish to export, click on the Export tab to begin the exporting process.
  5. A prompt for you to choose an Export method will appear, confirm that Quick is selected.
  6. Under Format, confirm that SQL is selected.
  7. Select Go.
  8. In the Save File dialog box, choose where on your computer you would like to save your exported database to.
  9. Select Save, and the export process will start.

If your choice to export your database is to use the 'mysqldump database program'



  1. Transfer the dbexport.sql file to your hosting account using SCP, SFTP, or FTP.
  2. Login to your hosting account using SSH.
  3. Change to the directory where you uploaded the dbexport.sql file.
  4. Type the following command, and press Enter.
    • mysql -u username -p dbname > dbexport.sql ]
  5. Enter your password.
  6. The dbexport.sql file now contains the data for the dbname database 
    • (if your dbexport.sql file was saved on your servers download the file to your local computer).
  7. Your export is complete.

How to import your MySQL Database


After you have created a new database in cPanel, and similar to importing your MySQL database you can import the contents of your exported database by using either:

  1. phpMyAdmin, or
  2. 'mysqldump' database command line program.

If your choice to import your database is to use phpMyAdmin


  1. Login to your cPanel.
  2. Under the DATABASES section of the cPanel home screen, select phpMyAdmin.
  3. At the left pane of your phpMyAdmin page, select the database that you want to export.
  4. When you have selected the database you wish to export, click on the Import tab to begin the exporting process.
  5. Under File to Importselect Browse.
  6. Choose your exported dbexport.sql file.
  7. Select Go.
  8. The import process has started and should show in your database.

If your choice to export your database is to use the 'mysqldump database program'


  1. Transfer the dbexport.sql file to your hosting account using SCP, SFTP, or FTP.
  2. Login to your hosting account using SSH.
  3. Change to the directory where you uploaded the dbexport.sql file.
  4. Type the following command, and press Enter.
    • mysql -u username -p dbname < dbexport.sql ]
  5. Enter your password.
  6. The dbexport.sql file now contains the data for the dbname database 
    • (if your dbexport.sql file was saved on your servers download the file to your local computer).

Further reading 





Find attractive packages on Malaysia's leading hosting provider here.

Thursday, 19 September 2019

How to Access Your Webmail through cPanel


Webmail applications enable you to check your e-mail accounts by using your web browser. You can compose and read e-mail messages, maintain an address book, and perform other common tasks.

When and why would you want to use Webmail to access your email accounts?


Common email services like Yahoo Mail and Gmail are accessed through webmail. Every major hosting company provides web-based access to their email accounts, webmail. It is a convenient way to access your email account from any computer anywhere in the world so long it is connected to the internet.

Common reasons to why webmail is useful:
  1. All it takes is for your primary computer to face a problem that hinders you from using your email application effectively.
  2. When you are on holiday and traveling without a computer or laptop with you.

What are the two common webmail applications cPanel uses?


Usually there are two webmail applications that you can used to help you access your webmail using your web browser:

  1. Horde 
  2. Roundcube

Steps to How You Can Access Your Webmail through cPanel


To access your e-mail account using webmail from within cPanel, follow these steps:

  1. Log in to cPanel. 
  2. In the EMAIL section of the cPanel home screen, click Email Accounts. 
  3. Under Email Accounts, locate the e-mail account that you want to access and click the CHECK EMAIL button. 
  4. If this is the first time you are accessing webmail for the account, select the webmail application that you want to use. 
  5. Now you can access your email through the Webmail interface through cPanel.

How to access webmail without cPanel?

If you can't remember your cPanel login alternatively you can access your webmail through:

  • [ example.com:2096 ]
Host your business email with reliable, scalable, email hosting from Malaysia.

Thursday, 5 September 2019

10 Important Best Practices to Include in Your Email (for 2019)


All of us receive plenty of emails during the day, and to help your emails stand out and grab attention there's small nuances in email that you should be paying attention to.

Start here: What is email design?


Email design is strategic placement and creation of an email that appeals to your reader, or customer. Typically, you would want your design to be attention-grabbing, aesthetically-pleasing, and focused on your brand image to promote recognition with the receiver.

Why is email design important?


Your potential customer only spares your email 1.1 seconds before deciding if your message is worth their time or not.

Design has never been as important to successful marketing efforts, and it's key to keep recipients reading and interacting with your email.

Below you'll discover the 12 important best practices in include in your email for 2019


1. Craft a strong subject line


The subject of your email is the first piece of information your reader sees. Although the statement is brief it holds importance to pique the interest of your readers. The objective is to grab their attention to motivate them to open and read your email.

Here's a checklist of what your subject line should do:


  1. Grab attention in as few words as possible
  2. Provide value to encourage them to open your email
  3. A good summary of what they should expect to read

2. Write a pre-header


This is the second thing your reader sees. This has equal weight to crafting a strong subject line. Don't repeat the strong subject line.

3. Be concise


The point of email is being straight to the point. Here's a great read on how to write short emails.

4. Maintain your brand through email


Impression is everything in today's age. This means your email should be branded to the point that they do not need to look at who's sending the message to know it's from you.

Tips on keeping your brand consistent through email:




5. Keep your layout clean for a better user experience.


Manage the layout of your email. If you bunch together words in a single paragraph, nobody is going to read your email. More on user experience design here.

6. Personalise email


This works great to enhance your brand and at the same time improves email retention.

7. Incorporate unique content


Include unique images, videos, GIFs, and animations to break up the written content.

Here's great resources for free photos:


  1. Pexels
  2. Unsplash


8. Don't be afraid to use emojis


You can get emojis to use here.

9. Use responsive design


Users today are sophisticated and have various ways of accessing their emails (desktop, laptop, mobile device, etc.) Ensure their experience of reading your email is flawless regardless of the platform they choose to view through.

10. Optimise with CTAs


We often neglect this but a good call to action (CTA) helps you to convert your email readers to take action.

Where to get enterprise email hosting in Malaysia? 


Try our web hosting solution.

Wednesday, 28 August 2019

4 Follow-Up Secrets to Avalanche Sales


There's a myth that there exists a magic formula for any sales efforts, a silver bullet, subject line, or time to write or call your prospect.

The promise of a magic formula engulfs almost all sales professionals, in their constant search for this elixir. However, we noticed that it wasn't a magic formula that lead to more sales, but a proven system with some guidance the secrets to unlocking an avalanche of sales is possible.

The secret is in discovering a follow-up strategy that works best for you.

Here's how you can create an avalanche of sales with these 4 follow-up secrets:



  • The amount of touchpoints
  • The varying outreach channels
  • Time between touchpoints
  • Content of touchpoints

1. The amount of touchpoints


Realise that every sale requires time. The sales process hinges on where your prospect is in their buying journey, and there's no real way to know with 100% certainty.

The first key is to be persistent, because it matters in sales. Although reaching out to your prospects often helps to improve your odds for sales, however, keep in mind that reaching out at the wrong intervals, wrong channels and with the wrong message would ruin your efforts.

2. The varying outreach channels


There's a tendency to only use email as a means in your communication piece. With the world even more connected than what it used to be, pairing email with phone calls and social media outreach usually leads to a winning strategy.

A good practice is to immediately follow up your call with an email.

Add social media into the mix. A great way to achieve this is by favoriting your prospect's tweet and following them an hour later. When they follow you back, you can then send a direct message.

This similar approach can be replicated across suitable social channels. Hidden tip here is to avoid personal social networks such as Facebook / Instagram.

3. Time between touchpoints


Let's cut to the chase, here's the best time we've found that works well:


  • Day 1: Call and email
  • Day 2: Email and Twitter
  • Day 3: Twitter
  • Day 5: Email and LinkedIn
  • Day 7: Email
  • Day 10: Call and Email
  • Day 17: Email and Twitter
  • Day 21: LinkedIn
  • Day 28: Call and email

4. Content of Touchpoints


Content largely determines how you come across as over your communication efforts. Whether you are annoying or just a persistent businessperson.


  • Reemphasize business value
  • Offer insights
  • Educate
  • Share news


Preparing your sales strategy can be time consuming and requires effort. Don't lose your email to non-reliability. Learn more about reliable business email here.

Wednesday, 21 August 2019

3 Killer Ways to Get Your Prospect to Always Respond to You


Not all prospects are very responsive. Often an email get's ignored or a response is delayed. A call is answered but time is always of the essence. Trust me, it isn't your vigor or lack of it, it's an exception rather than a rule.

It's common for your prospect to go dark after being responsive after awhile. You need to find creative ways to reignite the interest in what you are offering before the deal sways to someone else.

Silence doesn't mean a bad reflection of how you've handled your sales process. It takes two hands to clap and yes this doesn't mean you stop improving, but sometimes it's them. For many reasons their interest in your product (sometimes their own job) has waned.

However, if this is often happening then it's time to brush up on your questioning and closing skills. If they turn cold for any reason whatsoever, come up with follow-up strategies to try to re-engage them and get a new deal rolling in the future.

Here's 3 killer ways to get your prospect to always respond to you!


1. Change your closes.


Closing is the final interaction, and often the most important one. It is when you, as the salesperson, is asking the reader / prospect to commit to doing something -- regardless of the size of the task.

Great example of closes include:


  1. Asking a prospect to read a white paper,
  2. Scheduling a call,
  3. Making an introduction, or 
  4. Providing an important resource or information.


Don't be tempted to repeat the last close repeatedly when the prospect goes quiet. Instead maybe setup with the contact or their boss.

Make your close specific instead of vague. For example:

I'm trying to get a better understanding of your organisation. Where can I learn more about [ project / team / announcement? ]

2. Find a way with another point of contact


A breakup email may get an answer from an unresponsive prospect, but you run the risk of burning a potential sales opportunity for good.

Here's an example we've used after a prospect has gone cold after a few months:

Hi [ name ]

I found this white paper recently, and I thought of your company while I read it -- I think a lot of the lessons would be very helpful to you. I've attached it here. Please give me a call once you've read it because I'd love to get your thoughts and ask some follow up questions.

If this doesn't receive any response you can close in a passive-aggressive manner:

Since I never heard back from you, I assumed you moved on. If there's any hosting related inquiries that you might have in future, please do not hesitate to get in touch.

3. Call your prospects back at different times.


Right under your nose, but not done: Call and email your prospect at different times. We often get into routine and this habit. We make it a point to call at 2:30pm every week on the same day.

Getting into routine isn't bad practice, however, it is good to consider that your prospect may have a commitment at that time and may face difficulties responding to your call.

Send emails reliably with enterprise service at an affordable price. Great deals here.

Wednesday, 14 August 2019

Secret Tip Inside: The Quick and Easy Guide to Setting up Your Google My Business (for Malaysia)


If you are a local business getting started on SEO, Google My Business listing is a great place to focus your early efforts.

Yes your intent is true, because you are trying to solve the problem of people searching for a specific product or a service near them - this means that they are very close to actually making a purchase. It's very common for a person to conduct a search to visit the store they found on the same day (or within the next few days). 

The best way to start is to ensure that your information which appears on Google is accurate and complete. Next is to ensure your listing is as strong as possible, and optimised to serve its function.

Learn how you can encourage more local searches to find your business. Read on...


1. Create your Google My Business Listing


You can do this by visiting  www.google.com/business 

A great tip to take into consideration is when defining your delivery options, make sure you select "deliver goods to your customers". This could be a game changer between you and your competition.

2. How to verify your business on Google My Business Listing?


In Malaysia the best way about is by postcard.

Make sure your business address is correct (Optional: Add a contact name - who the postcard should be addressed to).

When you've received your postcard, login to your Google My Business account and enter the 5-digit verification code on your postcard.

 Registering and getting verified is fun and all, but it's just the beginning from here on out, you'll be discovering the secret tips on your Google My Business Listing and how it'll help yourlocal business in Malaysia. 

3. How to Optimise Your GMB Listing


Here's where the secret lies. After verifying your business with Google My Business, go to the dashboard and select the listing that you would like to work on.

Select Info and choose a section to update.

The secret tip here is to add as much information and media as you can, including a business profile photo, the area you serve, your hours, facilities (eg. wheelchair accessible, or free wifi), your operating hours, public phone, website URL and year you started.

Make sure your submission is correct the first time round to avoid people from suggesting any edits in the future.

Google My Business Photos


According to Google, businesses with photos are 35% more likely to drive more traffic to them and 42% higher requests for directions on Google Maps.

Be sure to include at least a:
  • Cover photo
  • Profile photo
  • Exterior photo
  • Interior photo
  • Product photos (if applicable)
  • Employees at work (if applicable)
  • Food and Drink (if applicable)
  • Common areas
  • Rooms
  • Team

Google My Business Videos


You can also add videos. 

If you are considering videos, your videos must be: 
  • 30 seconds or shorter
  • 100 MB or smaller
  • 720p resolution or higher

Google My Business Reviews


One of the best ways to encourage future customers is to have previous or existing customers to leave positive reviews. Respond to current ones. 

Great ideas for responding to both positive and negative comments:

  • To a positive review -- We're so glad you enjoyed [ your product ] it's one of our favorites, as well. Hope to see you back at [ your business name ] soon!
  • To a negative review -- We're now double-checking orders to make sure everyone gets exactly what they asked for. If you'd like to come back in, we'd be happy to give you [ product ] on the house. In any case, thanks for your business, and I hope we can do better next time.
Do you need a Google+ account? No -- Google+ has shutdown, follow the article here.

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