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Thursday, 3 January 2019

Free Tools for Malaysian Business to Get #1 on Google

Getting #1 on Google should be every company's objective. It isn't a luxurious option anymore where businesses can opt-out of having a presence on Google.

3.5 billion searches are made on Google everyday. That statistic says it all, you should be on Google now.

Here's a list of tools which will help you to get to Number #1 on Google:

Helpful Google Marketing Tools for Business

1) Google My Business

Advertising on Google can be expensive, but as with most things in life there is way around spending expensive advertising dollars.

All you have to do is claim your Google My Business listing and your business will be featured in local business featured listings. This also includes a feature in Google Maps.

Best of all, unlike Google Adwords, none of those businesses paid any advertising dollars for their positions in these local results.

If you haven't already claimed your Google My Business listing, hurry on and claim yours now. All you need to do is follow the onscreen instructions and have Google send a postcard with a code to your business for you to verify your listing. Doing this automatically creates a Google+ Page for your business too.

2) Google+ Business Pages

Another free option is to create a free Google+ Business Page. Although, Google+ didn't pan out to have as much authority as it was once billed to be, and now with the +1s out of the search results, some may argue the importance of maintaining an active Google+ Business Page.

Even with little fanfare around Google+ Business Pages, it is a free listing place for local businesses that can improve search-ability on Google. It is after all built by Google and tied directly to your Google My Business Listing by default.

As part of the ever changing ever improving Google Search, an important factor is social and that leads the assumption that having a Google+ Business Page can only help to improve your content rank in Google Search.

3) Google Webmaster Tools

The previous 2 were great free tools to list your local business on Google Search and help to improve your search-ability on the Internet. However, how would you know if some of the activities you've undertaken is improving your content's rating to Google?

Although the algorithm is set to discover a set of words typed in a language humans understand, Google does require a set of architectural requirements to allow for its users to safely access your website and for Google to effectively and efficiently index your website.

Check the health of your website using Google Webmaster Tools. It's an account you can set up here which will alert you to any problems which may prevent your website from getting indexed (searched) by Google for it to display your content in search results. Also, this helps you to anlyze your existing search traffic so you can better understand how visitors are currently finding you.

4) Google Suite: Docs, Sheets, Slides and Forms

Currently we are in the content age where users are looking for valuable content to help them with their day-to-day tasks or guides to problems so that they have an idea on how to solve them.

Some of the valuable content that users are looking for include:

  1. White Papers
  2. Ebooks
  3. Templates & Checklist Downloads

Great thing of building a library of these assets are that you can host and share them for free on Google Suites. Find out more about Google Docs, Sheets, Slides, and Forms.

As with most recommendations online it is found that these contents are driving great results for link-building (an activity which increases your authority in the eyes of Google - in plain english: Google likes that your website is well cited by others and this means better rankings on Google).

5) Google AdWords Keyword Planner

When you're looking to give your organic SEO a boost, it's important that you do some research on your keywords first. Key research helps you to identify keywords to target as you're creating any content. Having this focus makes it easier for you to get found by the right searches.

Google provides a tool for you to help you plan for your AdWords campaigns, and can also help you to search for new keyword ideas and suggestions to help you with your organic keyword research planning. Do keep in mind that you will need to set up an AdWords account to use the Keyword Planner, but it does not mean you actually have to create an ad.

6) Google Trends

On top of the Google AdWords Keyword Planner, Google Trends is a great tool for helping you with smarter keyword choices. Its an additional tool that will help you to evaluate the popularity of certain topics and compare them with other topics to analyze and compare which over time are popular and can be helpful in getting new keyword suggestions.

7) Google Analytics

You're making a valid effort in trying to drive users to your business online by employing various digital marketing strategies paired with some of the tools introduced in this blog. However there are some questions that you are asking yourself to know which of your activities is actually driving the best results?

Key questions such as how many of your website visitors are new compared to returning? How long are users actually spending on your website?

All these are important analytical questions that can be answered through Google Analytics. This is a free service, and it can give you great insight into your website traffic and help you understand how users are finding and navigating your website.


Not everyone needs every Google tool in this list, but it's important to have some of the basic products in your list, because when used the right way it can really help your business to become more efficient when communicating to your customers online.

Pair your marketing efforts with your website to drive valid user searches for the services you offer. Learn more about how EVERWORKS can help you here.

Sunday, 2 December 2018

The Straightforward Guide On What Colocation Is and Its Benefits

Malaysia now has over 31 million people. 67.7% of them are Internet users.

In this post, I'm going to cover everything you need to know about Colocation and how to use Colocation to benefit your business.

Colocation is essentially space in a data centre that you rent for your servers to benefit from data centre infrastructure.

By the end, you'll know more about Colocation than most business owners, about taking your online service from great to spectacular.

Let's get started.

What is Colocation?

The first thing you need to figure out about Colocation is a clear simple meaning or definition of Colocation.

Colocation is data centre space which is available for rent.

If the goal for you is to have your servers deliver world class results. Your servers should be placed in an environment (within a data centre) that has facilities to deliver world class results.

For example, you need information fast for a client who wants to work with you. And your servers should perform at an equal pace or quicker than you so that you are able to provide world class service to your clients.

Key takeaway: It's important for your business to deliver fast.

There are a few reasons for this.

First, if you can save some time through speed, you'll be able to do and deliver more for your business.

The biggest benefit of speed is if you are speaking with a potential client who is interested to buy, you'll be able to sell more effectively. When your sales pitch is delivered without interruption, it gives incentive to buyers when they are making a decision to buy.

For instance, imagine if you were interested to buy a new service or product and was doing research.

Wouldn't you miss out on those who are slow to respond, because someone else was first to sell to you?

"That's because speed is very important in selling, and is one of the key components to better sales conversions."

The second reason is that it makes your business easier to work with.

One of the main reasons why clients don't buy from you is because there isn't a sense of urgency.

If you are able to act and communicate quickly on information your buyer is interested to learn, it is more likely that you are able to convert a sale.

How does Colocation benefit your business?

So far we've covered what is Colocation.

However, what's arguably more important, is figuring out how Colocation can benefit your business.

After all you only need to get a small slice of a data centre's power to see exponential results for your services.

First, using Colocation is an inexpensive way for you to benefit from high connection speeds (bandwidth).

Second you would significantly reduce any delay in service delivery because of higher reliability.  For example, power supply has been carefully implemented into the infrastructure to make sure your servers are always turned on.

Third, there is a lower risk of someone unnecessarily physically accessing your servers. Your servers are secured with available options such as CCTV monitoring and lockable cabinets.


If you've allocated funds to buy servers, install them in a data centre to maximise its potential. It should help your business to deliver the world class results your clients demand for.

However, your servers can't just maintain themselves. For example, you might need more computing power (better RAM) to service a growing customer list.

You need to make sure your servers continue to have the best hardware and software you need it to have to service your growing business.

After all, the goal that you should be focused on is to provide world class services to your clients.

From reading this post, you now know everything you need to know about Colocation. So get out there and find a reliable one!

Do you already have a Colocation? What have you found to be the best strategies to install and maintain your Colocation?

Thursday, 20 September 2018

6 Fantastic VR Marketing Examples for Your Business

The importance of virtual reality (VR) shouldn't be taken lightly, as the Internet was once a debate. This is the future and we should learn from past experiences with the Internet.

 Here you will find 9 Fantastic Ideas on how to apply VR to your business. It is estimated that by 2020, the economic impact of virtual and augmented reality is predicted to reach $29.5 billion.

By the end of 2017, the number of shipped units of VR software and hardware from Sony, Oculus, HTC, and others totaled $2.4 million, up from $1.7 million in 2016.

By 2020, the number of VR headsets sold is predicted to reach 82 million -- a 1,507% increase from 2017 predicted totals.

 It's evident that VR is being adopted in the marketplace at a rapid pace, and adding this capability to your existing portfolio of marketing channels is something you must consider to stay current in the ever changing ever growing competitive space for business.

 What Is VR VR, is short for virtual reality, is a form of interactive software that immerses users in a three-dimensional environment to simulate a real experience (This is achieved with the help of some hardware). Ideally, VR allows people to simulate the experience in 360 degrees.

 Numerous industries are now finding uses for VR. Some examples include the transport people to places they might otherwise have to travel to, or simply imagine.

While movie companies, for example, are giving audiences the opportunity to experience the movie as if they're the actual character in the scene, and conventional businesses are now using VR to demonstrate and promote their products to potential customers to give them a more immersive experience and a more vivid illustration on what they intend to communicate.

 Before we dive into some of the businesses that have found success injecting their marketing with a dose of VR, it's worth noting that virtual reality has a few key differences from another term you might've heard before: augmented reality.

Both are working in the virtual space, however, there are differences:

 Let's dive into the 9 fantastic ideas on how to apply VR to your business below:

 1. Key Technology: VERYX Food Sortixd d. 0g


 As a designer and manufacturer of food processing systems, Key Technology created a VR demo system that would allow any attendee to experience a more detailed, hands-on look at how the company's VERYX digital food sorting platform works and how it will help them.

 2. Defy Ventures and Within: Step To The Line


 Another great VR initiative we recommend is Step To The Line: A short film (that was immersively viewed on a VR headset) documenting the lives of inmates at California maximum-security prisons. Created by Within, a VR storytelling production company, in partnership with Defy Ventures, an entrepreneurship and development program for men, women, and youth who are currently or were formerly incarcerated.

The objective of this viewing experience is to help viewers to uniquely see what life is like within the walls of these correctional facilities, from the yard, to the cells, to the conversations that take place there.

3. Limbic Life: Project VITALICS


There is knowledge that For far too many people, injuries, age, and disease can diminish mobility and equilibrium to the point where walking is extremely painful to nearly impossible.

 Pairing this special chair with a Gear VR headset allows users to more intuitively move their bodies (thanks to the chair's combined neuroscience-based and ergonomic design) while virtually experiencing day-to-day experiences with a rehabilitative use of their hands and legs.

 Dr. Patrik Künzler mentioned, "Patients enjoy being in the chair and the freedom of movement it allows. They enjoy VR a lot, especially the flying games," he told Samsung Business Insights. And not only can the VR technology help them physically heal, but it also contributes to emotional rehabilitation. "When they get up from the chair," Künzler said, "they’re in a good mood and feel happy.”

4. Lowe's: Holoroom How To


 IT is more often than not for any first-time buyer. Even if you know of the unfathomable power of paperwork and finances to undermine the fun of designing or decorating a new home. That is, until you walk into one of 19 Lowe's stores that features the Holoroom How To VR experience.

 Some homeowners are lucky enough to pay a professional to renovate their home when it needs to be. For others -- Lowe's core buyer -- the next stop is the world of do-it-yourself (DIY) home improvement, which comes with its own hefty dose of stress.

 That's why Lowe's decided to step in and help out homeowners -- or recreational DIY enthusiasts -- with a virtual skills-training clinic that uses HTC Vive headsets that guides participants through a visual, educational experience on the how-to of home improvement.

5. Boursin: The Sensorium


We discovered that the cheese brand Boursin once created a VR experience to take users on a multi-sensory journey through a refrigerator to shed light on its products' flavor profiles, food pairings, and recipe ideas.

 The goal: to raise awareness among U.K. consumers of Boursin's distinct taste and product selection. While the VR installment was part of a live experiential marketing campaign, the rest of us can get a taste -- pun intended -- of the virtual experience via this YouTube video.

 6. Adidas: Delicatessen


 In 2017, Adidas partnered with Somewhere Else, an emerging tech marketing agency, to follow the mountain-climbing journey of two extreme athletes sponsored by TERREX (a division of Adidas). And what good is mountain climbing to an audience if you can't give them a 360-degree view of the journey?

Viewers were able to follow the climbers, literally rock for rock and climb along with them. You heard that right -- Using a VR headset and holding two sensory remote controls in each hand, viewers could actually scale the mountain of Delicatessen right alongside Rueck and Miller.

This VR campaign, according to Somewhere Else, served to "find an unforgettable way to market TERREX, [Adidas's] line of outdoor apparel & accessories." What the company also did, however, was introduce viewers to an activity they might have never tried otherwise. Instill an interest in the experience first, and the product is suddenly more appealing to the user.

Tuesday, 17 July 2018

How You Should Introduce Yourself Over Email and Be Ridiculously Successful

We write emails everyday, and it's easy for everyone to write anything they intend to say to anyone

But writing an email to a stranger to get a response. That's not so easy. 

As most doing sales in Malaysia would point out. The typical professional email gets drowned out on a daily basis and having them open up the email would be a miracle.

Here's a framework we developed for Sales professionals here in Malaysia to introduce yourself in an email:

  1. Write a motivating subject line.
  2. Customize your greeting to the industry and situation.
  3. Make your first line about the person you are writing.
  4. Make sure to explain why you're reaching out.
  5. Your email should have a purpose and provide a value.
  6. Always include a call to action so the person knows what to do next.
  7. Say thank you. Courtesy goes a long way.
  8. Send follow ups.

This is a good place to start: By Way of Introduction

When introducing a new topic, person, or idea, you would say, "By way of introduction ...".

You can do this by including examples or a short interesting story to give your new subject context.

For example: Our next guest will be Bryan, by way of introduction, I'd like to share a few of Bryan's accomplishments with you.

Send great email reliably with 99.99% uptime. Discover emails tailor made for Malaysian business professionals just like you.

The steps for Malaysians to introduce yourself over email and be ridiculously successful

Step 1: Choose a strong subject line

This is the 1st thing any recipient sees when they receive your email. The importance of the subject line should not be overlooked.

The key is to pique their curiosity. Unless it is an email from someone they expect or recognize, there's little guarantee they'll read yours.

Here's a list of subject line examples you can use:

  1. Question about [goal]?
  2. [Mutual connection] recommended I get in touch
  3. Hoping to help
  4. Idea for [topic the prospect cares about]

Step 2: Pick a salutation

This is the first word of your email body. The greeting you choose makes a difference and depending on industry the conservative nature requires an expectation to the tone.

If it is a traditionally conservative industry, like in finance or government, the traditional "Dear" salutation is generally accepted.

However, if you're in a more relaxed industry such as, tech, media, travel, or fashion, use "Hi", "Hello", or even "Hey".

This might not mean much, but it shows you've done your research.

After a salutation, you'd normally follow with the person's 1st name. These days, this is the norm across most industries.

Please do not include their last name (surname) it will make you sound robotic and including a Mrs./Mr./Ms. gives the impression that you are too young.

Step 3: Compose a strong opening sentence

This is the hook. The opening line is the most important part of an introductory email.

Why it's important? If your opening line succeeds you give your recipient reason to keep on reading.

Avoid, "My name is [name] and I'm reaching out because ...". Your recipient receives numerous introductory emails over time.

It is very likely when receiving emails with this opening line, your recipient would read your email with haste. Why? Because there's no reason for them to continue reading.

Consider these instead:

  1. I noticed you manage the procurement teams at [company].
  2. Have you ever thought about taking your current advertising efforts online?
  3. Just heard your segment on radio about [topic], and I've never learned so much over radio before!

Step 4: Explain your reason for contacting him/her

Here's where you continue to pique their interest and to connect the dots.

The key here is to make your explanation as relevant as possible. You want them to feel that they are not just a person on a list that you're just emailing.

If your 1st line is: Have you ever thought about taking your current advertising efforts online?

Your 2nd line could be: I would with companies like [company A] and [company B] to help them manage their advertisements online.

Step 5: Add value

The basic principle is to give before receiving. Before you ask for anything, you want to make sure you 1st provide the recipient with value.

Adding value does not necessarily require Ringgits and Cents. A thoughtful, authentic compliment is also a way of providing value.

Here are some ideas:

  1. Recommend an article they might find helpful
  2. Suggest a useful app or tool they can use
  3. Offer to make an introduction to someone who they'd benefit from knowing

Step 6: Make a request

Here's the crux of it. Your call-to-action (CTA).

The goal is to remove as much friction from your task as possible. For example if you would like them to meet with you, provide a link to your meetings tool so they can instantly see when you're both available and book a time.

Here's some ideas on how to write for your CTA:

  1. If you're thinking about how [proposed idea] could apply to [topic interested in], I have some ideas I'd love to share. Here's the link to my calendar: [link].
  2. Would you be willing to comment on the [blog post] I wrote? It would be great to have your unique perspective (and hopefully get some discussion going). Here's the link: [link].
  3. Are you open to answering a few questions about [topic]? Happy to chat over phone or email, whichever's most convenient.

Step 7: Say "Thanks" and sign off

The best emails are short, sweet, and concise. Additional information and unnecessary details reduce the the probability of your recipient reading your email.

Just say, "thanks", "thank you".

Step 8: Follow up

There's a chance that when you send this incredible introduction email, that they don't respond.

Here are a few things you could try:

  1. Send them actionable advice.
  2. Send a how-to guide and offer to follow up in person.
  3. Invite them to an upcoming event.
  4. Bring up a pain point your buyers have faced previously and present the solution that you've provided.

Emails are digitally transmitted messages, and it's widely used in Malaysia today. We've included some ideas above on how to improve your sales efforts through email.

If this guide has helped you please share with us your experiences below - this hopefully will help others in their quest as well.

Thursday, 12 July 2018

Convert 10x More Sales Conversations in 15 Seconds

We're going to let you in on a secret. This secret is going to help you convert your conversations into sales.

All it takes is a 15 seconds adjustment.

What's the secret? Make an Upfront Contract.

An Upfront Contract means that an agreement is made ahead of time, about what will take place during any meeting or discussion.

Don't overlook the importance of an upfront contract. It helps to clarify the roles of each person during any meeting or discussion and helps to form an informal agreement between both parties.

There's a catch. Always remember, that only one person can lead this discussion. It's always either the seller or buyer, never both at the same time.

To be successful in any of your negotiations you should strive to lead from the front, and the Upfront Contract allows you to do just that.

I've tested this during my sales conversations in different scenarios and with different personalities in Malaysia. It's helped me to move ahead in negotiations and increased my probability to close.

*Additional reading: If you're interested to learn more on how to negotiate successfully here are 5 tactics to help you.

Find below 5 uses for the the Upfront Contract to help you close more sales conversations:

1. Set a time limit.

Most times, you're meeting any "prospect" for the first time. It's common for sales professionals to overlook "prospects" to be just a means to an objective.

Don't forget, "prospects" are people too. Your goal is to make them feel comfortable with you. One failsafe method is to show appreciation for their time.

A little courtesy, goes a long way.

It's important to thank the person for their time and honestly inform them how long you expect this conversation is going to take.

Be truthful with how long you expect the conversation to take. Establish the right expectation and trust early on.

You don't want to be the forceful telesales representative which nobody wants to associate with.

Here's a script to get you started:

You - Hello [name], thanks for [taking this call today]. I would like to [purpose of conversation] and this would take around 20 minutes of your time. Is this a convenient time for you now? 

Prospect - {yes / no}

You - #if no: oh I'm sorry, I'll call you back later this afternoon. Thank you.

2. Provide an agenda

You want to be clear. This helps you to clarify the roles of each person in the conversation, and establishes the right expectation.

Some may argue against this. However, in my experience, providing an agenda early on allows your prospect to determine if they are able to help you.

It's common to approach the wrong department and it saves you time through a recommendation to find the right person early on.

Here's an example of a clear agenda / purpose:

You - Hello [name]. I would like to discuss about ways our products can help you to increase the value of each distribution point you make. Are you the right person I should speak with to discuss this further?

3. Describe the potential outcomes

Here's where the Upfront Contract technique is applied.

Give 2 options to your prospect. Make them decide to either continue the conversation or to decide against it.

It's important to give your prospect an option to throw in the towel at any time. Offer to end the conversation if your prospect does not like the offer.

Make sure you tell them it is perfectly okay to tell you {no} and you'll accept it without pursuing any further.

The objective of this is to gain your prospect's trust. Do this by putting them in control.

Here's an example:

You - If at the end of this conversation, you feel that this may not be something you are interested in, feel free to let me know, and I'll stop immediately.

Below I've prepared an example sales conversation template for you:

You - Thanks for [taking this call today]. I would like to discuss about [clear agenda / purpose]. Are you the right person I should speak with to discuss this further?

Prospect - {yes / no}

You - #if yes: This would take around 20 minutes of your time, is it convenient now for us to talk?

Prospect - {yes / no}

You - #if yes: If at the end of this conversation, you feel that this may not be something you are interested in, feel free to let me know, and I'll stop immediately.


Interested in what we do?

We help sales professionals and sales focused organizations to maintain reliable email communications with their customers.

We ensure this by ensuring your email is equipped with anti-spam and is 99.99% up and secure.

Learn more.

Tuesday, 10 July 2018

5 Creative Content Ideas To Help Your Website Stand Out

Gone were the days where a picture and a description is all that's needed to sell.

This is no different for any business in Malaysia. Don't just write a statement and expect sales.

To sell, a lifestyle is required more than ever. Which means more demand for high quality content.

Over 2 million posts go onto the Internet everyday (Smart Insights). You'll need to find strategies to help you to stand out from the crowd.

Develop targeted content for your audience, it's found out to be the best way to reach your audience. Get great insights on how your Malaysian business can advertise on the Internet for free.

Here are 5 creative content ideas to help your website stand out:

1. Expert advice

For some businesses a blog isn't enough. Their audience demands specific advice to aid them in their purchase decisions.

REI has done this by integrating advice into their shopping experience. Their objective: Help users to learn while shopping to find the best product fit relative to their needs.

2. User-made Instagram Posts

Social Media is real and is now a part of our everyday lives. The buying influence Social Media has on customers is also very real.

Take your content to new heights, by having your customers engage with your business on a personal level. The business benefit of doing this is, it establishes social proof to your products.

3. User-made Video

This is unique. Video draws the largest engagement on the Internet. Consider republishing video content submitted by your fans to your official YouTube channel to encourage engagement.

4. Music Influencers

Bands are still a cool thing. Music is a universal language. Consider pairing your brand with local artists providing added exposure to their fans, and establishes credibility that your customers can't ignore.

5. Buying Guides (Product Tutorials)

Is your product complicated? Provide easy and clear tutorials. Most brands fail to communicate this initiative clearly to their customers. Avoid this by carefully placing call-to-actions in strategic places on your web page.

Improve your conversion rates on your buying guide pages by placing well-planned call-to-actions.

Learn more about how we help you to launch your website onto the Internet. To ensure your content is delivered always, we don't limit the amount of data transfers.

Tuesday, 3 July 2018

5 Tactics to Help You Negotiate Successfully in Malaysia

Hours of hard-work and persistent follow-up have lead you to this day.

It's the final meeting, and you're about to close your biggest deal.

You've conducted the product demo, answered any question that has come your way, and continued to make convincing points which put you in a promising position.

You're doing well. At least that's what you think.

Business negotiations are fragile. It's easier said than done. There's a lot going on and stakes are high. This is especially true, when put in the context of Malaysia.

Malaysia is a melting pot of different cultures and ethnicities. Malaysians are brought up with different beliefs and standards that it is hard to put a nail on any single method that would work for everyone.

Here are some tips from us to increase your odds of success during any negotiation in Malaysia because of our understanding and experience of the cultural diversity in this country.

Here are 6 tactics to help you to negotiate successfully in Malaysia:

1. Make it into a conversation

Turn the tables: It should be about interests and objectives.

Making it into a conversation is active listening. A conversation about interests and objectives helps you to not just understand requirements, but also identify areas of value to your customer.

You learn which features matter most and which don't. This effectively positions your proposition to the decision maker and enables you to put your best foot forward.

Some questions you can ask are:

  1. Can you share with me what is important to you in any solution we provide for you? For example "frequent progress updates is important to ensure project timelines".
  2. Which is most important to you?

It's important to prompt for a specific response, because this will help you form a more accurate proposal.

For example: When receiving a general response, "timeliness is important to us" try to gain more information such as "Timeliness is an issue for us as we need to ensure Marketing is given enough time to prepare and our customers expectations are managed. We don't want to get into a farce where we have made an announcement to our customers, only for us not to deliver."

2. Don't be the 1st to propose

When negotiating, you rarely want to go first. You don't want to give more information without getting much back in return.

You can avoid this by asking if there is a budget that they have in mind or what were their previous experiences with solutions similar to the one you are offering.

Validating first before proposing allows you to work around situations:

  1. Tactic when the cost you're proposing is more than their expectations: Demonstration of value which other similar companies have received through your claims.
  2. Tactic to counter Objections: Find the reason why. The additional information will help you to counter with solutions which match their interests.
  3. Tactic when a Quotation is requested: If you've covered adequate ground (understood ROIs, buying cycles, budget constraints, logistical requirements, etc.), all you have to do is ask for the business.

3. Have your customer propose

*Only try this after you have clearly presented the value of your solution. If you skip presenting the value of your solution, any proposition you have will always be too expensive.

Sometimes people resist your advances.

If you are faced with this situation, don't be afraid to ask the customer for their opinion. You could ask, " What would a proposal they would sign off on look like? ".

If what they offer is beyond you on cost, let the customer know right away and immediately make a counter offer. This puts you in a better position and allows you to manage your customers expectations.

4. Find the middle ground

*Do this only if your margin allows for it

When negotiations seem to hit a speed bump, consider splitting the difference.

This cuts through the noise in any price negotiations, and it helps you jump to the middle between you and your customer's valuation.

Be careful when employing this, because this would only make sense if both parties are losing ground equally.

5. Build an agreement early

There's plenty to discuss, and you've already identified the points that matter most to your customer. It should be relatively easy for you to build an agreement on smaller issues that have less friction.

This might seem counterintuitive, but building an agreement early on helps you to set the tone as you build towards more sensitive topics.

Build rapport with your customer and paint that you are someone that is willing to work with them and can establish the link-and-trade early on into the conversation. This will help you to build momentum as you move later into the negotiation stage.

Keep track of your negotiation topics and establish reliable communications. 

Do it with professional email.

Comes with anti-spam filters so you don't have pesky email to clutter your important deals.

Learn more

*Fact: 86% of business professionals choose email as their number 1 choice when it comes to managing their communications.