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Wednesday, 20 January 2021

Top 5 Power Sales Words That Sell

Words are your primary 'weapons' to convert your qualified prospects into customers. Words are incredibly important to salespeople. How salespeople deliver their messages and converse with their prospects can have a very dramatic effect on the outcome of the entire negotiation. Using the wrong phrase might cast a negative shadow on the proposal, while tweaking just a few words in the pitch might induce a client to buy immediately. The underlying message is extremely critical but the words used to deliver it bear similar weight. 

Here's 5 power words you can use in your sales conversations and negotiations to help you close that sale.

1. You

Selling should always be about your prospects - not about you. A simple way to make that clear is by using the word "you" as much as possible. Apply this rule everytime you are in contact with your prospect and refrain from being tempted to phrase a sentence from the perspective of your company and find a way to rework it to make your prospect the subject.

2. Value

"Customers rarely understand the features and benefits of anything you're convincing them on". They only care about the value and achieving their objectives. Skip all the features that your product has. Focus instead on the value you will create for your prospect's business.

3. And

This is a clever replacement for "but" when dealing with criticisms or objections. The but signals to the prospect that you are about to utter a statement that runs counter to what they would like to hear. And by its very nature is inclusive. 

"I see that you only have a budget of RM50,000.00 and let me tell you why our system why our system costs RM60,000.00'. 

Compared with 

"I see that you only have a budget of RM50,000.00 but let me tell you why our system costs RM60,000.00".

If you notice the use of but gives the impression that you have just bypassed the problem and make the buyer feel ignored. Wouldn't you agree that just one word can change the outcome or perception towards your sales presentation?

4. Do

Many sales experts recommend using the word "do" instead of "try". For example,

I'd like to try a way to solve your problems

Compared with

What I'll do is to research about your problem

Wouldn't you agree that the later gives your prospect a sense that you are competent and trustworthy - boosting your prospect's confidence in your ability to offer a solution to the problems that they are facing?

5. Or

Compared to presenting one proposal to a client and try giving them the option of only accepting or rejecting it. It's daunting isn't it as your odds of success are 50:50. Instead try presenting them with two or three different variations on your proposal, and suddenly you've doubled or tripled your odds of receiving a "yes". 

Therefore in negotiations don't just ask if they want to sign the contract.

Ask if which version of the available options is preferable. Try asking our of Version A, B or C which contract would you prefer to go with?


Power words are surprisingly powerful even though faint. It represents you and how you present your sales proposition differently. Pay attention to how you are presenting your message and your sales would go a long way. This isn't exhaustive as there are many other phrases and power words to be careful of. Having a grasp on these words and how to use them in your sales efforts can really pay off. Language is crucial in sales so it serves you to bolster your vocabulary with words that will elicit the right emotions from your prospects.

Wednesday, 13 January 2021

How to Overcome Anchoring in a Negotiation to Win More Sales

If you find yourself working with a prospect who is exhibiting anchoring bias, consider the following tactics as you navigate your negotiation.

1. Do your research

Take time to adequately prepare before you enter any negotiation situations. Research the background of the prospect to make sure you understand what they are actually looking for and run the financials on your end so you know exactly what you can and cannot accept as a final offer. 

For example, knowing your prospect's set budget which they want to stick to allows you to prepare the best possible solution your company can provide which would suit the goals of your prospect and meet your financial objectives.

Take time to research what your competitors are offering for the same solution, because in some scenarios prospects may want to price-match or reference what another competitor is offering. If you take the time to prepare a response to this ahead of time you are less likely to be caught off-guard.

2. Propose a counter-anchor

The goal is to swiftly disqualify an anchor before countering with an ideal price. Don't reply with a figure because you would be haggling for a price, but the best way we've found is to make it known to the prospect so that they understand that their offer is far lower than what you're willing to accept.

Only once you have shared that this is too low of an offer for you to accept and your prospect understand this that you can state the new price you would like to see the product go for and explain the value of what your prospect is getting in return.

3. Reject the anchor price

When you're in the midst of a negotiation and you find your prospect is not willing to negotiate and the value of the deal is not worth it, you can choose to reject the anchor. This can lead to a few outcomes:

  • You can revisit the counter-anchor strategy later in the process
  • You can start from scratch to discuss a different offer or set of terms that better aligns with their budget
  • The two parties can examine if the collaboration is worth pursuing.


The more experience you have at negotiating the more comfortable you will be to navigate these different scenarios.

Wednesday, 6 January 2021

Why Tonality Matters in Sales

Ever been in a situation when you're caught in a heated debate, when you reflect back it's often the way you say something is often more important than what you intended to say. This principle applies to sales as well. 

It's true; the tone of your voice might actually be jeopardising your sales success. You may have put hundreds of hours into researching your market, learning your product and crafting your pitch, but if you aren't aware of what your voice conveys to your potential customers, all the effort you've put in may be for nothing.

Here's the good news. If you're consciously aware of this aspect of communication, you can make a conscious effort to improve it (and your sales) in the process.

What is tonality?

Tonality refers to the way your voice sounds when you speak. If you notice how many miscommunications happen during text conversations or email exchanges it's often caused by a misinterpretation as the receiving person can't her the tone of your voice.

Although tonality can be influenced by your mood, your surroundings and even your upbringing you have the opportunity to consciously control how your words are presented. Think you already know how you sound? Record yourself during a mock sales pitch and then prepare to be surprised. Chances are you don't even realise how you're coming across.

Why is tonality important?

Sales is the art of communicating with another person. And in business, the first sale is always to yourself, if you don't believe in what you are offering, why would anyone else believe in it?

Even if you have perfected the words for your sales pitch, your tone may and will betray you. You should sound like you care about their problems and your prospects might actually give you a chance.

Mastering your tone is an essential part of your sales pitch and once you learn to control it, you'll be on your way to better sales.

How to use the right tone in your sales presentations?

Ever attended a presentation where the presenter presented his materials in the same monotonous tone through the conversation, you'd possibly passed out from boredom. Remember you will need to vary your tone through the conversation to keep your audience engaged and hanging your every word.


Some people are born with perfect tonality, they naturally know how to just talk to people to achieve their goals. But for the majority of us practice will only make us better. Be aware of your tonality and you've already made major strides to improving your sales presentation. This is an invaluable skill that you can practice and eventually master.

Wednesday, 23 December 2020

How to Anchor During a Negotiation to Close 100% More Sales

Negotiation is a critical skill for anyone and especially for salespeople. Although there's no single perfect approach, it's in your ability to effectively negotiate a deal through being able to read the situation and act accordingly than it is about talking a prospect into doing what you want them to do.

When buyers make a purchase it's natural for them to experience a phenomenon called an anchoring bias which is the tendency to focus heavily on the first price they see in the context of a sale. By understanding how anchoring can impact the decision-making process, salespeople can be better equipped to handle different challenging situations during a negotiation with potential customers.

How anchoring works

Don't dive in without your diving gear. It's important that you determine what information to share with prospects. Keep in mind that the first value they hear has a high likelihood to influence their decision, and after your initial conversations with the prospect you feel you can present a package that is financially feasible for them and profitable for you, you can get ahead of anchoring bias by presenting a mutually beneficial first offer.

Challenges of Anchoring in Negotiation

Anchoring can also create challenges in the negotiation process when there is misalignment between two parties on the value of the offer.


The more experience you have at negotiating the more comfortable you will be working through these scenarios. To hone in your negotiation skills, hop on a video call with a colleague and try an exercise together.

Wednesday, 16 December 2020

How to Get Your Sales Back on Track

More sales can mean more revenue and a bigger profit for your business, however, as your sales numbers continue to grow companies pass the point of being able to fulfils every order as soon as it's made. This is a sales backlog. This is often unavoidable, no matter how good your inventory management processes that have been set in place.

This isn't necessarily a bad position to be in. Although it is ideal to fill customer orders as quickly as possible, a healthy backlog shows that your product/service is highly in demand. 

The importance of a sales backlog

This could mean your product is high in demand, or it could mean that your fulfilment techniques are inefficient. Measuring your backlog helps you assess if your company is in a strong position for growth or this will continue to be a problem as you grow.

Best way to calculate your sales backlog

The best way to calculate your backlog is typically expressed as a ratio. Compare a period of time of your total orders with your ordering processing capacity. The rule of thumb is to have a larger number as this would mean that your backlog is larger. Here's an example of what the formula looks like:

Sales backlog = backlog of orders/total sales

For example if you make 110 sales per week but have a 10 order backlog (inability to fulfil sales) you would have a sales backlog of 0.09.


What this means is that for every order 0.09 (or 9%) orders are actually backlogged. Check in to see if this trends up over time or if this is repetitive in a cycle.

How to manage your sales backlog

To manage your sales backlog means effectively understanding what the ratio represents and how it actually impacts or effects your business operations. Check in frequently and implement a faster turnaround time for your suppliers or find ways to be able to deliver your service more efficiently.


The best-case management for your backlog means to find a sweet spot between demand and your available capacity, until you are able to solve either side of the issue. There are many tactics which include new physical processing capacities or increasing efficiency with the inclusion of specific processes.

Wednesday, 2 December 2020

8 Different Tonal Patterns Which Will Help You Close More Sales

Tonality is broken up into 8 generally different patterns. Which you use will depend on the relationship you've managed to build with the other receiver. Look at it as where they are currently in the sales process and what you hope to gain in that moment of the conversation.

1. Scarcity/Urgency

This is used to convey the need to make a decision quickly.

2. Reasonable

You are on the same side as them, speaking to them as if you're one of them or you can relate from their point of view to build a positive relationship with the buyer.

3. Absolute Certainty

You know you can help them and you want them to understand that as well.

4. I Care

Empathy is important in everything you do including sales. Customers want to know that their problems really matter to you.

5. Using a question to be declarative

Ending your statement with a raised voice suggesting a question mark, to infer an agreement.

6. Series of 3 Up Tones

This micro-agreements can encourage others to agree with you.

7. The Presupposing Tone

You know the outcome they can expect and is especially helpful when emphasising the benefits which can be expected when using your product/service.

8. I really want to know

Customers yearn to be heard. Use this tone to allow you to communicate that you want to hear them and their problems.

Wednesday, 25 November 2020

7 Steps on How to Execute Productive Cold Calling in Sales

Two words that strike fear to any salesperson is to "cold call". As challenging as this may be the ability to pick up the phone and create a relationship is a critical skill for any successful salesperson. It's normal for the first few phone calls to cause anxiety but a calling campaign can be incredibly lucrative for those who know how to navigate it and are brave enough to master it.

This task gets even easier when you know how to properly plan and execute a calling campaign for your sales task.

What is a cold calling campaign?

Through the life of sales you are collecting contact information and buyer data from your potential customers. There are companies which will sell you lists of potential customers that fit your desired criteria. A cold calling campaign is a structured plan for contacting these individuals for one-on-one conversations. It's the oldest form of marketing and when done properly can yield unexpected results.

Benefits of a cold calling campaign

  • You learn more about your customers. Having a personal connection allows you to learn about their pain points and understand the lengths which they have tried to solve their own problems in the past, and what they are looking for going forward.
  • Improving brand awareness in the marketplace.
  • Keep your sales database up-to-date.
  • Generate leads.
  • Close sales.

Outcomes may differ depending on your goals and tactics but this remains to be a great investment for your business.

How to Execute a Productive Calling Campaign

1. Understand your goals

Before taking any action decide what you are looking to get out of this time. Are you reconnecting or announcing a new product or cold calling potential customers?

2. Decide who you will contact

Your database should be solid to be able to provide you with all the information you need to reach out to existing or lapsed customers. If you're cold calling make sure the contact information you have includes people who may need your product and have the ability to buy it.

3. Decide how you will contact people

4. Decide when you'll call

This will be based on who is on your list, if your ideal customers are businesses, make sure to call during business hours.

5. Arm your salespeople or agents properly

You should have your pitch ready and easy to follow, but you'll also want to have answers ready for any questions that may be asked.

6. Record data

Manage your contact database using a CRM system. This information can help you better serve or sell in the future.

7. Evaluate your plan and switch if needed be.

If you find that you are having absolutely no success it may be time to make changes. Know that not all strategies are fixed.


Don't waste your time, energy and money on a jump in first mentality. Identify your goals, have a strong database (purchase one if you don't) and factor in follow-up calls. Be sure to speak to them in the right language, and preparing to answer any questions that they may have.