Set Up Your Facebook Page in 3 Easy Steps

Malaysians should greatly consider Facebook as a medium for marketing, because of its high potential for it. With more than 1 billion users, Facebook is the world's #1 social network. Facebook offers access to an incredibly diverse audience that spans globally, to different ages, and interests. Southeast Asia has more than 190 million Internet users according to Techinasia. In 2012, according to Internet World Stats Malaysia alone has approximately 13 million Facebook users, 46.6% penetration.

This makes sense for marketers to have a Facebook strategy. You don't need to be an International business to only benefit from Facebook. Considering that there is a large amount of local Malaysian Facebook users it makes sense for local businesses to get involved as well to target very specific types of users, generate more awareness, and find potentially new business leads.

Here is a case study from EVERWORKS.com Malaysia's leading Colocation Hosting, Server Colocation Services and Mobile Hosting Provider, "Implementing Facebook has been a great way for EVERWORKS to keep our customers informed over scheduled server maintenance, important announcements, festive greetings, and Facebook has also allowed us to keep a closer, more personal, relationship with our customers. It has increased awareness on EVERWORKS brand, while at the same time keeping costs relatively reasonable, as compared to more conventional means."

Before jumping in on the bandwagon and getting ahead of yourself, the first most important thing to do is to create a Facebook Page for your business, which is relatively simple to do. Here I will take you through all 3 steps to set up a basic page.

Business vs Personal

With all things in the beginning, you need to first identify whether you are a Business or Personal user. This is fundamental because there are differences for businesses and personal Facebook accounts, representing in a Business Page and a Personal Profile. Personal profiles are designed for individual persons, with features and options that make connecting and engaging with friends easier. By contrast, Business Pages provide options to help promotion and marketing. Business Pages offer ways to connect with more people, more targeted advertising, plus a big bonus of analytics through Facebook Insights that would give information on what type or how your advertising is responding to conceived Facebook marketing plans.

Additional notes: If you are promoting yourself as a "brand", it might seem logical to use your profile page to promote yourself, but I would recommend a Business Page instead. A separation between personal and business is healthy, and the Business Page does offer some technical advantages, such as allowing for additional page managers, Facebook Insights (discussed earlier), and others.

Step 1: Create a Page

There are two options for creating a Business Page

1. Set it up from your Facebook profile
2. Create a new account for your business.

If the second choice is what you are going for, all you need to do is, log-out of your profile and click "sign-up" from the Facebook homepage and then choose "create a page". The disadvantage of separating accounts is that you would just have to deal with another password, and you would have to log-out and log-back-in to access the other account.

Personally I prefer to administer my Pages from my personal profile. It is just easier to manage and I can move between accounts freely. 

Note: People who like your Business Page can't see your Personal Profiles.

To create a Business Page from your Personal Profile, click on the drop down menu in the top right hand corner of your profile and choose "Create a page", and walk through the Facebook Page creation  steps.

Quick Tip:

1. Profile photos should be at least 180 x 180 pixels when uploaded.
2. Facebook will automatically publish your page, so before you go any further, unpublish it. This allows you the time to tweak it until it looks nice before introducing it to the world. To unpublished a page, go to Edit Page, then Edit Settings, and click Unpublish Page. When you are ready and satisfied go back to the same place and Publish your page.

Step 2: Complete your Page Info

With most of the formalities out of the way, it is time to dig deeper and spend a little more time on your Business Page (the stuff that matter). Add a long description, or tweak your short description. Short descriptions are meant to be short, so try to keep it less than 155 characters and include your website URL too. This will show up under your Business Page's profile photo so make sure it is a quick brief and it allows for your fans to click easily to your website. Include keywords to help with Search Engine Optimization - SEO - (everything counts).

further reading: Find out more about SEO, the common mistakes people make, and more.

Choose a unique Facebook Business Page address to make it easier for people to find your Business Page.

This is an example of EVERWORKS's Facebook Business Page URL:
www.facebook.com/everworks

Be careful to get it right the first time, because Facebook shows no mercy, for once your Facebook Business Page address has been set it can never be changed.

Step 3: Cover Photo

The last step (until further updates come along) is to upload a cover photo. Also Facebook has recently relaxed its 20% rule - further reading: Facebook Page guidelines. Now cover photos can include more text, which allows for more promotions, but even with this added advantage you should aim for a clean, uncluttered image. Cover photos should be sized at 851x315 pixels. It would be the best if your cover photo could attract the people in which you are targeting, and not just focus on plain advertising.

Now that your page is complete and you are happy with everything don't forget to publish your Business Page that was previously set in unpublish mode so that it would allow you to prepare everything.

Show us your pages? Take a screenshot and share them with us in the comments section below!

facebook logo from ajc1

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Build Your Startup Internet and Mobile Hosting Business: Step 3

Previously I have written on how easy it is to startup your own Internet and mobile hosting business.

Oh, and yes, this is a series on Building Your Startup Internet and Mobile Hosting Business. There are 3 steps to the whole process. Well, 3 steps keeps things nice and compact and easy to follow.

This is the final of the three (3) steps on how to easily startup your own Internet and mobile hosting business.

Yes I have a plan, now I will get to doing it tomorrow.

You know what you need to do. You know why you need to do it. You even know what steps you must take to get it done. But there’s one small problem: you can’t seem to get moving. Big problem, but it actually isn't one.

The final step.

Work on your project rather than saying you will. Get down to things, start doing work now; rather than later.

The measure of productivity and good returns is the ability for you to start something and to get it up and running immediately.

Contact EVERWORKS. Ask the support team all the questions you need answers to, and get down to starting your business.

Some tips to help with procrastination:

1. Make sure you really want to do it
2. Keep things simple
3. Make it the first priority of your day
4. Just get started
5. Tell yourself you are just going to work on it for 10 minutes

Ask anything, unsure of how long it will take, how much work is required, how much it costs, what are the plans, who will help when help is needed most?

Asking is important, because if you don't ask no one can answer any of your questions. 

With that, this ends the series on how to startup your own internet and mobile hosting business easily.

Somethings to ponder on:

1. Tell us what you want to read in future?
2. Was this short series helpful?

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Build Your Startup Internet and Mobile Hosting Business: Step 2

Previously I have written on how easy it is to startup your own Internet and mobile hosting business.

Exciting news isn't it? Stopping there wouldn't have done you much justice. In this post I will tell you just how to do it, and what you can possibly achieve with this easy startup option!

Oh, and yes, this is a series on Building Your Startup Internet and Mobile Hosting Business. There are 3 steps to the whole process. Well, 3 steps keeps things nice and compact and easy to follow. So stay tuned for the final chapter of this series, the "third step".

Is the Mobile and Internet Space worth it?

May 2012: Mobile & Social Gaming, Internet Consulting, Internet Publishing and Broadcasting E-Commerce are some of the 11 Best Business Opportunities according to Inc.

Big news surrounds this big boom, but is the mobile industry just another "dot com" bubble or is it going to last a good century? Technology as it seems, is moving towards a more mobile, organic form whereby designers and engineers in the current age are building for the future and going back to the roots of ideology where technology was meant to be an aid to everyday work, rather than an obstruction.

Considering the current trend is really staggering, so why don't we take advantage of the booming trend in technology and immediately assimilate into it with little or no heavy initial commitments.

From the previous understanding of how to startup your own Internet and mobile hosting business easily, there are a few steps that you could perform much in advance to prepare yourself for an immediate performable action. In other words, prepare a simple action-step; simple, quick, and effective.

Start with:

1. Market Identification: All you need to do is identify the market you wish to penetrate, with the wide array of already available infrastructure provided by EVERWORKS. What helps is to; identify the Strengths, Weaknesses, Opportunities, and Threats that could potentially come against you, and have a good strong core that your customers can relate to. Generally people believe in your beliefs and ideas, because ultimately all products sold are relatively the same. 
2. Also, having a solid plan that covers the action-step for the next 3 years helps to keep the direction clear during times of trouble.

Behind every won war, there is a great tactician. Plotting your action-plan is vital to making sure your business succeeds. Even though the easy solution has been given, but if your idea or inspiration does not take direction, and have a clear path, nothing gets translated properly into effective actions.

Consider those two suggestions, with a valid professional business advisor, before making any critical decisions. Don't just take my word for it.

Stay tuned for more. In the mean time let us know what you think:

1. Is the mobile and Internet hosting business something for the future?
2. Are there any other advice you would like to share to better prepare a Startup?

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Build Your Startup Internet and Mobile Hosting Business: Step 1

‘How do I start a simple or complex Internet and Mobile hosting service easily?’

Here is a little secret, something that I would love to share with you. Something you can chew on immediately.

Previously I have written on HowEVERWORKS helps you with SQL Injection Attacks – however, I believe that even knowing, understanding, and performing some simple protection does require quite a bit of effort on your part. Well just being me, I simply love shortcuts! You know, the easy way to get things done. This ‘secret’ was meant to get you there. Build an Internet or Mobile hosting service easily.

Today, I would like to introduce to you this ‘secret’, and over the next few days I hope to give you practical tips on how to use it.

This is a series on building your startup Internet and Mobile hosting business easily follow this series here.

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