3 SEO Secrets To Make You Become An Organic Powerhouse

SEO is everything to being discovered through search. What is the secret behind the search behemoth?

This continues to be elusive to most businesses embarking on their content development journey. Inbound lead generation seems to be a myth.

It can be demoralizing when your traffic sources start continues to be in a decline, that so much so it is in a plateau that never seems to go past zero.

Rather than hitting the eject button, we decided to scour the Internet for a solution and to find the culprit.

What we discovered is that our editorial strategy of brainstorming topics and relying on our intuition did not work.

We decided to pivot and focus our energies on the channel organic search. 

Here in this post we will share with you our 3 SEO secrets we've employed in our updated strategy as we deliver more relevant content to our readers.

Below is a brief outline of the 3 SEO Secrets:

1. People First, Search Engines Last
2. Link-Build
3. Compress Images

1. People First, Search Engines Last

Although the algorithm does dictate the result of search, you must remember that search engines reward for the best content on the internet, not for the best algorithm.

The 1st step we took is to understand the intent behind the keyword we want to target.

To do this we analyze a keyword's search engine's result and determine the problems that the users were trying to solve.

After which, we tried to find the best solutions to find the best steps to solving it. Finally we create engaging copy with clear, concise, and compelling copy.

We try to highlight findings, data, and include images that keep our readers stimulated for more.

2. Link-Build

Crucial to improving your domain authority, it is imperative for you to earn high-quality inbound links from websites and pages with high authority scores.

The main method we are currently using to earn high-quality links is by networking with other websites that have a higher domain score.

We are making every effort to also make sure our content is relevant to the referring website's content.

3. Compress Images

A basic rule for optimizing for search engines that often gets overlooked is compressing of your image files.

This may seem rudimentary and not a top priority but file size affects your website's load speed, which is 1 of 10 most important ranking factors for Google.

A great place to start on optimizing your page for Google is the guide prepared by them: Search Engine Optimization (SEO) Starter Guide.

In a previous article we've covered a hidden trick to quickly and easily to enhance your SEO in Malaysia - this is a no brainer and can be done within 1 day.

Conclusion

These are the 3 secrets that we are currently devising as our SEO strategy, and continues to break records for us.

It's entirely possible that they could be outdated quick as SEO keeps changing and improving for the benefit of the users using the search engines.

How fast are you employing these new tactics?

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SEO Tips - Google Analytics

Google Analytics, although it is free, is a very powerful tool. This free tool offered by Google isn't shallow in terms of its offerings, although most of the things on offer seem to be relatively simple. The simplicity has an unexpected depth, that is valuable to businesses who are seeking to monetize on a tight budget.

Not only can businesses in Malaysia host with a reliable hosting company within Malaysia, EVERWORKS, but this post will also serve as an informational guide to potentially boost business probability in turning potential leads into profitable conversions. 

We will look at two things:

1. Device interaction - How your website interacts with users, through the different devices that they use.
2. Geo Location - Which country does your content or product appeal to, and how to build a campaign that will initiate a strong movement.

The first thing we will start with is 'Device Interaction' and how we can match that up with Google Analytics to better understand SEO and make efficient your offerings. Identifying how a specific device is influencing your traffic is integral to defining which parameters are actually performing in a somewhat orderly fashion that works to your advantage.

1. Device Interaction

More often than not small businesses face a limited budget, making it difficult for them to identify with smaller particulars that could greatly affect their influence on the potential market share that they could possibly penetrate. Thus, concluding that although most monetary functions should take initial priority, but there should be no disregard for potential viewers/customers/clients that are using specific devices to view and access what you have to offer in an easier sense.

Now that it has been identified that customer usability is important as well, the basic idea is; take a large overview of everything on Google Analytics, a brief as some may call it, to digest the most relevant information on a macro perspective so that key decisions can be narrowed down to identify which device viewers/customers/clients are actually using to access what you offer.


So let's start with Google Analytics; go to Google Analytics' page and click on 'Mobile > Overview (for a general outlook) / Devices (to better identify which device is exactly being used).

What does having user friendly, interactive, website do for you?

It gives your users an improved experience: everything your users do revolves around an experience and you would want to offer the best possible, positive, experience to your customer so that they will continue to serve 'feel good' feelings towards your offerings.

It increases average time on a website: Personally I would stay much longer on a website that is easily readable on my phone and as it would be on my computer. It is a drag when I have to zoom into websites that are just simply buggy all over the place causing fonts to move to places it shouldn't go to.

It loads websites faster: the phone does load things over a cellular network, having a lesser load not only allows websites to come up quicker, but it also makes it easy on data plans with a limit.

It gives you an added advantage over competition that don't have a device optimized website: this is a competitive advantage that will continue to be something that you can quickly capitalize on, considering that going mobile does require a certain amount of investment in both monetary and efforts.

Are Malaysian companies taking on interactivity?

Not all websites in Malaysia are taking advantage of a reliable hosting solution, let alone the importance of interactivity itself. Having a good reliable website that gives your customers information they need efficiently will greatly improve your business offerings.

2. Geo Location

Does your product attract a certain customer base of a certain country? This not only gives you an idea of where your customers are and how to best give to them what they need, whether culturally or in a language they prefer, but also in terms of latency and reliability of website availability when customers actually want to access the information of your offering.

Specified country

If I know that my customers are primarily from Malaysia for example what difference does it make?

To keep it short and simple, Malaysia is a country that has a national language of Malay, knowing that your customers are coming from Malaysia helps you to determine that your language base should also include Malay to streamline and improve customer interaction.

Should companies consider a local hosting company?

A user living far away from the server of your website will always see your website loading very slowly compared to the person who is closer to the server. A slow website always irritates the visitor (I would know because it irritates me) and that would cause them to switch to another website, making you lose valuable leads.

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By using Google Analytics you can discern important information from those that can afford to be looked into later. Determining what devices your customers primarily look at and where they come from can give you unbounded potential to serve and provide a reliable service to them.

If you have something please feel free to do so in the comments section below!

image by PSD Blast

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SEO Tips - Importance of Server Location

Server location is fundamental for International Audiences, especially for Malaysian companies.

Server Location with respect to your site rankings, traffic, and consequent success in an aspect that often gets overlooked by many site owners and one that gets minimal coverage in web design or SEO articles. Most articles are written internally by mainly American writers and therefore not giving enough attention to International audiences, especially for small countries like for example Malaysia.

Location, Localization with SEO

There is a problem that search engines have in a way split up their searches into country-specific search opportunities. Google know where you are because of the IP address allocated to PC. This impacts searches greatly on businesses, contributing to country-specific search opportunities. This can be good and bad depending on where you are, where your site is, where your customers are, where your searches are, and whether you are a search owner or not.

Location and Searches | Google Location Based Search

For a searcher in Malaysia you would have noticed awhile back that your Google sessions automatically, by default, go to www.google.com.my. Searchers in the USA are blissfully unaware of this phenomenon.

The results of your search will also be biased towards sites that are physically located within your geographic area or at least within the area surrounding it, but if you were to do the same search on the different country-specific versions of Google you would get somewhat different results.

How to win the Global Localization Game

If you are a business who has a significant traffic or client base in more than one country, it makes sense to register all the local domain names within your country. You can then build a global network of mini-sites customized specifically for those markets. (Be sure you do not blindly duplicate your website contents, because it is a breach of Google's Webmaster Guidelines)

AND

If you are a business who has significant traffic or client base in only one country it makes sense to only register one local domain name and focus more on that specific country. Building a network mainly revolving within that market. Be careful not to spam labels, or keywords because too much of them could get Google to think you are just spamming. 

EVERWORKS helps Malaysian companies maximize local Malaysian traffic

EVERWORKS's Hybrid Network is designed for our datacenter hosting clients who need to serve generally more Malaysian based traffic compared to International traffic; most of their site traffic is from Malaysia. EVERWORKS is a leading Datacenter Hosting Provider (DHP) in Malaysia, that deploys a Hybrid Bandwidth System that allows its customers to customize their bandwidth pattern.

Further reading: What is EVERWORKS' Hybrid Bandwidth System?

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What are your thoughts? Please share what you have to say about Server Location and SEO in the comments section below.

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