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Wednesday 11 October 2017

Don't Send These Messages to Your Subscribers

We have a tendency to want to flatter our prospects, and to deliver a high level of personalisation so that they can resonate with you. Take caution though on going too personal, it should be kept simple so that you do not come across as creepy. Else your customers will start to wonder how you've managed to get such detailed -private- information about them. This isn't good to do. Normally people don't trust flattery from strangers.

3 Creepy SMS Habits to Drop

1) You know too much about them

With today's technologies and tools it makes it really easy to learn a lot about a person.

Pro tip: Embrace what you don't know and try seeming a bit lost. It's okay to not always be credible and start to be more curious. The more questions you can ask, the more natural the conversation will flow and build.

2) You're focusing too much on what they've done not what they've said

"I see that you've been to the same university as me". This is creepy. Please forget about the school, work history, summary, awards, and reference sections. Instead go straight to the associations, groups and network associations.

Pro tip: I can send them an approach which says we've noticed you said this and we'd like to ask you some questions. This builds rapport and is a more authentic way of building a relationship.

3) You are not disclosing your sources

Don't say, "I understand you recently moved jobs" "I'm aware you're looking for new software" or "I know you also know Bob". These statements raise questions that you don't want people asking themselves.

Pro tip: "I'm actually not a member of the group, ..." is an opener that might sound trivial, but that's an important phrase to include to save you a lot of time from explaining, and allows you to establish that the person you are approaching still remains to be the expert.


It's important to remember that every approach you make must have a specific goal in mind. If not your recipient or prospect won't know what's the objective of you trying to reach out to them. You might be asking, when should you take the lead in the conversation? The answer is at some point of time when you the conversation is headed towards a direction you expect it to. The answer is vague, and you'd like an accurate answer to it, but the truth is there isn't one. The positive you can take from this is that when you place more power in the prospects hands, it's more likely that they will be more eager to open to you.

If you'd like to learn more about how we can help you with SMS Marketing, you can follow our updates here on our blog, or you can get in touch with us.

Monday 2 October 2017

7 Easy SMS Ideas to Attract Foot Traffic to your Store

SMS Marketing is the success for a number of industries. On average there more than 95 million SMS are sent every single day in Malaysia. This is another way that retailers can engage with and motivate consumers.

What sets SMS apart from other marketing initiatives is the level of intimacy SMS has with the user. There's a difference compared to other digital and print ads, is that the subscribers on your list have explicitly chosen to receive communications from you and that they want to hear from you.

When you compare this with other forms of ads like social media, paid ads, or other tactics, nothing is more personal than SMS. Any message you're sending actually lands in someone's cellphone, every single time. Social media only reaches a ratio of your entire audience potential and paid traffic is often not qualified. The idea is with other forms of adverts, the activity of reaching out to people don't even know your brand yet with expectation for them to spend money on you.

Utilising SMS Marketing allows you to reach a qualified audience on an intimate nature, which means that these people are more qualified to take action.

Below you'll find ways Malaysian retailers can use SMS Marketing to lure in more foot traffic.

What to Include in Every SMS

Malaysian Retailers who have brick-and-mortar stores should always include information (a CTA) in every SMS as a reminder to come to the shop. Here are some things you'll want to consider; A specific landing page leading from the SMS that shows:

  • A list of locations (plus a link to easily get directions from Waze / Google Maps)
  • Store hours and phone numbers.

Use more personal language. For example: "Your Local Store", compared to "Nearby Locations" or "Nearby Stores". The more personalised the messaging feels to the customer, the more likely it will resonate.

Don't Just Send SMSs

There's more to SMS marketing than simply sending SMS's to your list. There's a requirement for maintenance, strategy, and nurturing involved, as well.

Building Your List

If you don't have an existing SMS list, you're going to need to get one. And if you're thinking that it's as easy as putting up a form on your website. Think again.

Customers sign up for SMS lists because they want to get something out of it. In some cases, it could be a free resource and for other cases, they sign up because of a free gift with purchase. If you're not sure what to offer your SMS subscribers, think about who your target market is and what they want. It could be as simple as a coupon code, but it needs to be appealing enough to make your customers want to give you their personal information.

Then think how you will encourage customers to sign up on your list. There are many ways to do this, but again, it comes down to your target market. If your target market are mainly on Facebook, run a paid Facebook campaign to build your list. Likewise for other channels; magazines, forums, associations, etc.

Segmenting Your List

SMS list segmentation is important. Period.

List segmentation is by creating lists within your list. Sublists, of customers with similar attributes grouped together by demographics, purchasing behavior, SMS engagement, and more.

"If you want to use SMS to drive more foot traffic to your store, you must make sure that you're only SMSing customers that have registered interest to actually coming into your store."

SMS Ideas to Attract More Foot Traffic to Your Store

In-Store Events and Announcements

This method is a highly recommended way for retailers to boost foot traffic. If you really want customers to come to your events, you'll need to do more than just send a one-time event about it.

Instead, think of an SMS series that you can send weeks prior to the event. This helps build buzz, and your list is more likely to see it.

For example:
Athletic gear: Have a meet-and-greet with a local celebrity athlete. Send out emails that have exclusive Q&As, the athlete's training regimen, and videos where the athlete demonstrates different exercises. Post-event, distribute more fitness tips, coupons for any recommended gear (in-store purchases only!), and information on future events.

Celebrate Customer Milestones

Customers have relationships with brands, and the more brands nurture those relationships, the more they can expect their customers to purchase with them. Celebrating milestones in the brand's relationship with its customers you can encourage them to come in store to share that moment with your brand. Here are some examples of what you can implement for your customer:

  • Birthday
  • Anniversary of joining your SMS list
  • Anniversary of first purchase

Build Hype Around Your Products

New Arrivals? Stock running low? Use SMS to create buzz around your products to give updates. Let your customers know about the status of products.

  • New arrivals
  • Popular products
  • Running low

SMS Marketing Is Only as Strong as Your Strategy

At the end of everything, a strong SMS marketing strategy is important to ongoing and consistent success. Starting out with measurable goals and a target market in mind will help ensure your SMS marketing is as effective as possible.

Find out more about how you can implement SMS Marketing here.