Easy ECommerce Content Marketing for Absolute Beginners

Ecommerce is gaining momentum in Malaysia these days.

The chances of whatever you are selling is going up against some tough competition. It can feel daunting like David against Goliath. The great thing about it is David won and so can you.

Sure you need traffic that means getting backlinks and getting links to product pages is tough. So you should be excited to know that there is a proven and predictable way to build backlinks, build authority and increase your website traffic. This isn't a buy leads advertisement. This is 100% legit and should increase traffic to your website.

What is it? It's called Ecommerce Content Marketing and it involves a six step sequence of actions you are about to discover below. 

1. Buyer personas

You should start with creating a persona. The chances are that you already have a picture in your mind of who they are. The only thing is you now need to know where they live, what their income, their job, their needs and everything about them to know them better. Don't worry if it isn't 100% accurate but the main idea is to get the ideal so that you know what content you will be creating an most importantly for who.

2. Identify influencers

You can have the best of everything but you won't have anything if no one is interested or pays an attention to you. It is very crucial to develop a valid audience that will keep up with what you have to offerings and eventually become active buyers. There is a slow boring way to build up a slow following but there's a faster way than that.

This involves influencers. People in your niche who are going to help you with the heavy lifting when it comes to promoting your content. There are some common characteristics such as a blog with an engaged audience, an active social media presence, or they operate in the same niche that has the same audience with you but is non-competitive in nature.

One you got that list going you need to start an outreach campaign that could start with simply following them on social media and subscribing to their blogs, commenting on their blogs and interacting with their audience and promoting them whenever possible.

Over time as you get better at creating content and your authority grows so will your confidence grow and you could probably get away with a more direct approach.

3. Content for traffic

Before that there is a fact that in 2012 Google does not endorse websites with little content and questionable linking profiles. You should invest into obtaining backlinks from reputable, high quality, authority sites; but as you should know these don't come easily you gotta earn it.

Example:

1. List based content - example: top 20 hosting companies in Malaysia.
2. Side by side comparisons - which is better managed hosting or do-it-yourself hosting.

4. conversion content

Content can get you more than just traffic. There are proven content that work hard at the business end of the funnel where when you have already engaged your visitor they engage your visitor to consider converting to purchase. These content examples include: Buyers guide, How to guides, Product videos, Case studies, etc.

Running an Ecommerce store is tough especially when you live or die through traffic generation. This means you need links and these are not easy to come by. A proven way is to get backlinks and social shares from authority sites.

So what types of content do you like? Are you using any of these types of content already? Please share your experience on what works best for you.

Host your Ecommerce now. Find out how you can - click here.

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Is eCommerce viable in Malaysia?

Venturing into an unknown domain is risky. Especially when decisions are made without concrete evidence that points to a clear direction. Malaysia has in recent years picked up on an economic front (Malaysia was one of the 13 countries identified by the Commission on Growth and Development in its 2008 Growth Report to have recorded average growth of more than 7% per year for 25 years or more - World Bank).

Have Malaysians taken to the Internet positively?

Clear indicators from some sources have pointed positively towards the acceptability and usage of the Internet in Malaysia. Thus concluding that Malaysia has grown to become a nation that in recent years have come to understand that the Internet is a powerful tool that helps Malaysians in their everyday lives.

1. 60.7% of the country in 2012 is using the Internet. "An example is Zalora Malaysia a large online fashion store, which has seen a tremendous growth since its official launch in March 2012" - Internet World Statistics
2. Trend Micro's recent (Aug 2013) online survey shows that 8 out of 10 Malaysian Internet users now shop online. Computer World Malaysia
3. The number of Malaysians accessing the Internet hit 41% in 2010 a 15% increase over the previous year, according to The Nielsen Company's Mobile Insights Survey

What is eCommerce?

It is defined to be that eCommerce is a form of commerce/business that is conducted via the Internet. - Merriam Webster Online Dictionary

What are the benefits of eCommerce?

1. Open 24 hours a day, 7 days a week, 365 days a year. Your business runs online without a physical store sales person, without ever needing a break or holiday!
2. Cheaper. Keeping an eCommerce business running on the Internet is comparatively cheaper to a bricks and mortars shop that have utility, rent and other costs.
3. Opportunity. What are your chances of a new international customer that phones you to buy something over the phone? I doubt it is going to happen often, but with an eCommerce store that now becomes possible, because more and more people are connected to the Internet, and the Internet is accessible anywhere.
4. Sell a wider range of stock items. Physical stores have limited display space, but an eCommerce store has unlimited display space.
5. Make more profit. In point 2 it has been stated that costs are greatly reduced in an eCommerce business, thus this logically results in more money!
6. Email marketing. If configured correctly your eCommerce store should be collecting email addresses for you of your potential customers to keep in contact with in future. With email marketing (executed properly) you have a very low cost way of continually driving traffic back to your store. Further reading: Discounts & Deals Don't 'Bite'
7. Important Data. With analytics installed on your eCommerce store you will have found out very critical information that forms an actionable data sheet about your customer's behaviors!

Why would Malaysians consider eCommerce?

With strong indications above showing the market responding actively and positively towards the Internet for shopping options, and the benefits of eCommerce clearly shown, Malaysians should consider eCommerce to be viable.

How to start a small eCommerce business on the Internet?

Now that you have seen that eCommerce is an exciting industry, just where do you start? Attempting to start an eCommerce store is no different from starting any business. Here are some basics to starting a business to get you moving along:

1. Find a need and fill it.
2. Write copy (sales pitch) that sells.
3. Design and build an easy-to-use website.
4. Establish an expert reputation for yourself.
5. Follow up with your customers and subscribers well with e-mail.
6. Increase your income through back-end sales and upselling.

How EVERWORKS keeps your eCommerce business online?

EVERWORKS is Malaysia's leading hosting and colocation hosting service provider that has successfully serviced notable companies, providing them with hosting plans that give their businesses reliability and effective costs reducing technical difficulty, and heavy initial investments.

For a total solution package feel free to contact an EVERWORKS specialist to find out how you can have an eCommerce business online.

Email: info@everworks.com

or alternatively 

Phone: + (603) 78 06 3550  

(Malaysia local landline - Not Toll Free - Only during office hours)

photo by psdblast

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