A Beginners Guide to Starting a Successful SMS Delivery Campaign

Introductory Guide to Starting a Successful SMS Delivery Campaign.

New to SMS Marketing? Need to find out if SMS Delivery is still relevant? This guide provides information you need to start a successful SMS Delivery Campaign

What is a SMS Delivery Campaign?

This SMS Delivery Campaign guide is written for the perspective of a Content Marketer. A Content Marketer is a person that creates and distributes valuable content to attract and retain a clearly defined audience.

SMS Delivery is a marketing discipline focused on growing visibility by paid reach. There are many aspects of a successful SMS Delivery campaign from words used, creative ideation of advertising strategies, too.

Sometimes a successful SMS Delivery Campaign is simply a matter of choosing a reliable delivery service that is able to meet advertising budgets.

If you are confused about SMS Delivery Campaigns, you're not alone, we're here to help.

Why do I need SMS Delivery?

Behind every successful campaign implemented, there is a strong marketing strategy. Traditionally implementation of marketing strategies were limited to physical media channels. Just to name a few; newspapers, televisions, radios, and billboards are some good examples.

The value proposition offered from traditional media channels; large reach capacity, volume. However, there is an underlying question that we all ask, what benefit is there to the Content Marketer?

Should the unique selling point convincing the choice of this option, just be solely made on audience reach? Traditional media channels argue that the perceived value of a channel is in its proposition of consistent viewership, measured in its volume.

However, what matters should not just be the volume of viewership. The Content Marketer should concern himself with specific demographical data (age,gender,preferences, etc.) to allow customers to be targeted specifically according to need, effectively employing investment dollars instead of leaving it to chance.

SMS Delivery isn't new, but what's unique is that it provides targeted reach with the backing of demographical data.

With SMS Delivery having targeted reach doesn't come at the cost of volume.

High mobile penetration rates justify the reach potential for SMS Delivery; example countries include Malaysia at 144.8%, 44.5 million subscriptions (Malaysian Digital Association, 2016), Indonesia at 111.2%, 278 million subscriptions (Redwing Asia, n.d.), and Thailand at 136.4%, 90 million subscriptions (Tech In Asia,2013).

The marketplace is becoming increasingly competitive, knowing who and where gives the Content Marketer a decided advantage in justifying advertising spend with ROI.

How is SMS Delivery effective?

SMS Delivery has a near 100% delivery rate and is fast to deliver created content to targeted mobile users. However, it is argued that 100% delivery rate is impossible as reasons such as phone disconnection, a lack of network coverage, and others (CM Telecom, 2014). To determine if the factors discussed above hold argumentative weight, that should be of concern to the Content Marketer, a simple comparison will be discussed here.

First the issue of phone disconnection when compared to other media channels. Viewers choose location, media, activity they want to engage with, effectively increasing the probability of disconnection to alternative channels based on where the viewer is, what media the viewer chooses to see, and what activity they set out to do.

In comparison, a viewer always has his/her mobile with him/her and disconnection issues can be mitigated with time management (messaging at specific times) and analytical experience (monitor and advertise during times with the highest engagement).

Network coverage should not represent an issue with most major networks covering majority of areas with high viewership density (Check network coverage here - Open Signal, n.d.).

Methods for Bulk SMS Delivery

There are three basic ways to send text from a computer; API Integration, Email, or Web/Desktop Software. Main things that the Content Marketer should concern himself with is quality and reliability of delivery service.

• Reliable and Affordable Bulk SMS Delivery Service EVERWORKS
• Online paid software - Mass Mail Software

SMS Delivery ROI Potential

The average number of mobile phones in use globally is 123.16 for every 100 citizens (Wikipedia, n.d.). SMS Delivery as an advertising channel that shouldn't be overlooked.

An example of a SMS Delivery campaign that delivered is, Carl's Jr. created a limited time offer with opted-in customers for burger and fries for $2.99 instead of the usual $6.00. In a short period of time 20% of their customers redeemed their unique codes in restaurant and for every $1 spent Carl's Jr. made $14 (Waterfall, 2015).

Although the backend mechanics for SMS Delivery is complicated, but any aspiring Content Marketer can learn to master the basics of using SMS Delivery as an advertising channel.

Free Marketing education is widely available on the web, including guides like this, and with a little practice you should be on your way to becoming an expert.

It's always good to have a firm grasp on the core concepts to get you started.

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Mobile Delivery Gateway: Send SMS Guide

Message designed by Joe Harrison from the Noun Project.

As there has been a great frequency of questions from some of our clients, I thought this guide would prove useful for future reference. EVERWORKS delivers an industry leading Mobile Delivery Gateway solution that provides a quick, instantaneous communication method to deliver advertising or marketing information to targeted users (note: content sent to designated recipients has to be compliant with Malaysia's recently announced PDPA 2010; you can read more about the Principles of the PDPA 2010 here.)

To access the Send SMS dashboard, you would have to login to SMS Works, and you would immediately face the Send SMS dashboard as the first landing page (Login > Send SMS).

The content you wish to send to your designated recipient can be added in the Message Text field. Additionally, in the template column, there are choices of pre-designated templates, that you could use to aid your content development.

Important: After inserting your Message Text,  you have to key in according to sequence below:

For instances where you wish to only send via message leave the corresponding entry for the email address blank.

Instead, you could also send via Contact Group.

Once completed you can either send it immediately or a pre-scheduled date.

For more information on if you could change your content after you have set a date you can refer to MCMC Subscription Control FAQ.

If you still face some problems in regards to your access, or technical issues with EVERWORKS Mobile Delivery Gateway, don't hesitate to contact our ever-ready technical team cvs@everworks.com.

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Business Email - Step 1: Which Email?

Last month we concluded on a series on how to Build Your Startup Internet and Mobile Business to help you with starting up really quick and easy. 

When considering Business Email, the first thing you need to consider is where to run it on-premise or hosted. When making your decision you should consider 3 major, broad factors, as we move through this Business Email Guide.



Here are the 3 things to consider:

Value: Is what you pay for worth every penny you spend?
With non-revenue generating applications like email required by almost all, businesses sink in large amounts of money, while gaining no business advantage on having an email that works. Although, the Business Email, can be used as a channel to stay in touch with leads that could lead to a generation of revenue, and having email that works helps that; email is after all only just a channel for communication. However, businesses risk their reputation with their customers when their email doesn't work. Should you consider to host internally or to whisk off everything to a dedicated email provider, is a tough decision to make.

Most businesses are unaware of the heavy costs of email-specifc IT Assets could incur them. A wrong security patch, could leave them vulnerable and eventually cost thousands to rectify. Everything else that follows owning, and maintaining a server is also put into play; space, cooling, electricity, technicians, software, etc.

Support: Is help readily available when you need them most?
"Oh No! There is an outrage going on, the email server is down! Just what is wrong with it? Can't it just stay up for us to stay in touch. Just when I need to send out that important email."

Do you face this issue often? Can you afford to lose time troubleshooting or have an online response waiting to solve any problem that you may encounter? Of course this assumes that you have picked a package with a responsive support! Determining the level of support you require is how much in-house expertise is available and the amount of control you require for your business email.

Features: What does your email need to do for you?
Consider all the nitty-gritty things that users complain about, against the required heavy capital investment remedy. Should you be investing a large budget and long hours, or offload to an email provider that is already ready to service everything you need at a fraction of what you would have invested into initially?

Business Email, can be complicated; but consider these 3 broad factors and take it into account. Consider every possible scenario before coming to a decision.

For better assistance consider seeking help from our ever ready reliable support. (read more on our "No Fuss. 6 Hour Response.")

Tell us what you think:

1. Are Business Emails a headache?
2. Should Businesses consider emails an asset or a liability?

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Servers designed by Ken Hawkins from The Noun Project | Resourced from Rackspace

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