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Wednesday, 27 February 2019

7 hints to attract more customers to your small business blog



Your business blog is a goldmine, and it's something that most small businesses in Malaysia fail to take advantage off. 409 million people read blogs every month. About 5 million views per blog per month.

It's something you own and you manage, and that's priceless.

Take Facebook for example, the company is able to reject any content that you've taken sleepless nights to produce at their own discretion without any reason, but your blog is a space that you control. That means you decide what gets published and what stays unpublished.

The major factor holding your blog from exponentially performing for you is the audience you can gather. You need to share into the goldmine of blog views.

Learn 7 hints on how you can put together an out of this world strategy to build your small business blog as a go-to place for your audience. 


1. Blog consistently


Don't glut. You shouldn't blog in streaks. For example, if you post four articles and nothing for the next 2 months, your blog will go stale.

The more consistently you blog, the better your blog will be. You might consider establishing a posting schedule for consistency.  Here are some great ideas for content.

This doesn't mean that you need to devote all of your time to writing blog articles, but it is suggested that you set some time aside to blogging because it is beneficial to growing your business.

2. Conduct keyword research


It goes without saying that knowing what information people are searching for will increase your chances of your blog appearing as a thought leader. Remember, your goal is to tap into the possible 5 million viewers on the Internet already.

Incorporate keywords into your article title and interlace them throughout your blog posts. The objective is to give your blog post a better chance of ranking on search (so that people can find them easily).

3. Aim for optimized blog lengths


Articles should have quality and be detailed. Longer blog posts rank best in search.

You want your blog posts to be long enough that they can adequately deliver information to your readers.

4. Incorporate visuals


As we dive deep into the technical aspects of ensuring your blog is discovered, we often forget that in the end readers are human, and the importance of visuals should not be overlooked, because visuals help people remember better.

5. Address questions from customers


If you are facing writers block (running thin on ideas on topics you can think to write about) a great source of information is from your customers. You can tackle common questions that they have about your product / service.

Answering these questions builds trust and helps to stem doubt at the beginning when your customers first get to know your brand.

6. Invite guest contributors.


A great way to give variety on your content to your potential customers is to invite guest contributors. These can be thought leaders in an industry.

This will further solidify your blog as a place where industry expertise can be found.

7. Do a roundup of news


A great way to keep readers / customers glued to your blog is to round up and publish a monthly / weekly summary. You can include top articles your audience has been interested in the past month and summaries them.

At Everworks we help Malaysian businesses do their best on the Internet without worrying about the technical hassle and hardware costs. Learn about the options available and great deals here.


Wednesday, 20 February 2019

5 Business Gifts That Keep Your Business Top of Mind All Year

In line with the Chinese New Year festivities, this represents a great opportunity for your business to stay top of mind all year round. When it comes to choices, there are plenty and that doesn't end when they sign a contract with you. Customer retention is crucial to any small business in Malaysia that seeks continuous growth.

Here's the big question that most small businesses in Malaysia ask. How do you combat churn and show your customers just how much you care about their business?

Here are 3 best practices to get you started and can be a general rule of thumb whenever you're out trying to look for a perfect gift. 


  1. Personalise your gifts: Don't order the same gifts for all of your clients. Some don't like coffee, others love chocolate. Consider your champion customer's likes and hobbies and source a gift that will be meaningful to them.
  2. Don't over do it: Corporate gifting shouldn't be over the top, it should be a token of appreciation. There is a fine line here, as this could be misinterpreted as bribery, even if the initial intention isn't there.
  3. Think outside the holidays: Don't relate gifts to the holiday season. Send tokens of appreciation through the year. 

With the basics sorted, we'll go through some 5 amazing corporate gifts ideas that you can gift to your customer this year below!


1. Professional Notebooks


I don't suggest you send clients a stack of company-branded post-its. Have a nice leather-bound notebooks created in your company colors or with a subtle logo printed on the front cover.

2. Coffee Table Book


Look for books that relate to your client's city, state, industry, or personal interests. A book they'll proudly display on their desk or in the office sitting area will serve as a conversation piece for years to come -- and so will your name if you include a personalized message inside.

3. Calendars


Have company-branded calendars created by experts or source independent artists at Art Fairs like RIUH for unique calendars clients won't find at their next industry conference.

4. Portable phone charger

Portable phone charges make a great gift for customers that are always on-the-go.

5. Custom golf balls & tees


If your customers conduct most of their business on the golf course (or if this is their hobby), consider custom balls or tees branded with your logo.

Thursday, 14 February 2019

Happy New Year 2019 from EVERWORKS

“Let’s break through all new challenges together with LOVE”, and to create more WOW factors together for 2019! 



From everyone at EVERWORKS, Happy New Year, and we're looking forward for another great success for everyone in 2020.






Sunday, 3 February 2019

AEON Tebrau City: Game Taiko Delivers New Experience Through VR


Wednesday, January 30, 2019 —  

› Leonard Lim wins the Game Taiko VR Tournament. It was a close win for Leonard, as second placed Edmund came close. 

› There were in more than 160 participants playing the featured game Beat Saber.

› Game Taiko boss Zainal: “Leonard clearly demonstrated his resilience and talent at VR. This just goes to show of VR’s limitless potential. We’ve just scratched the surface of entertainment and we hope that this will be a stepping stone for the future.”

Tebrau City, 25 January 2019 —

Leonard Lim was in a class of his own during the VR Tournament. He won the competition by beating Edmund. Playing, for the first time, the VR Games developed by Game Taiko. Leonard shown resilience, and talent for VR.

 We discussed previously some great ideas on VR for your Malaysian small business. There are great marketing examples your small business can follow to integrate VR here


The VR Competition was held from August 2018 to January 2019 and was run to provide a new experience for the people of Tebrau City.

Jolene - Group General Manager of EVERWORKS Group of Companies, “There were many challenges on the way to making this a reality, and not only did we have to adapt to the logisitical challenges, we’re proud of being able to deliver a new experience here at AEON Tebrau City.”



Sponsors that made this tournament possible:


1. EVERWORKS 


For the continued support towards the VR initiative, and the belief that this is the future of gaming and entertainment.

2. Game Taiko


For VR Game Development and the main Tournament Sponsors.

Game Taiko VR Tournament Top 3 Standings:


1. Leonard Lim, 399, 532 points

2. Edmund, 397, 607 points

3. Jeremy, 311, 230 points

Play VR Games at PALO, AEON Tebrau City




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 EVERWORKS Profile

We are among the fast growing and most comprehensive infrastructure hosting provider in Malaysia.

We own and manage 3 ISP-level datacenters, one of the best equipped SMS delivery gateway, and mobile transaction network in Malaysia.

We are dedicated to build any possible wired and wireless ICT infrastructure to host any possible Internet and mobile-related business application.