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Monday, 1 January 2018

Happy New Year from EVERWORKS

Happy New Year from EVERWORKS!

Friday, 29 December 2017

5 Marketing Resolutions to Start the New Year Right

Its that time of year again, you're here probably because you are looking for new year resolutions for your marketing campaigns that you'd like to follow through on.

Take a second to think about what you've accomplished throughout this year and what you are going to resolve to accomplish this coming new year. Maybe you've thought of ways to better manage your time or come up with fun ideas for team outings.

1. Focus on mobile.

Mobile is huge period. This shouldn't be an option for Malaysian businesses anymore it should be a point of focus that is serious for businesses to consider.

2. Make your website responsive.

This shouldn't even be a topic of consideration, but with many Malaysian websites still old and not updated it is time that you consider updating your website and not leaving it untouched since the mid 90's

3. Adjust your social and email strategies to work with SMS

Social and the leverage of influencers are the buzz at the moment, be wise with your selection and choose one to prioritize on. The age of social is upon every business and it is going to stay. Keep up or lose out.

4. Take a look at your buyer personas.

All the resolutions in the world would not do you any good if you have not narrowed down your list of potential buyers. You can send them mix messages or messages that do not relate to them at all. Look through how you ca re-engage with your list and better engage with them.

5. Consider a homepage revamp.

Although you might have already put in a great deal of time, effort, and resources to making a top-tier homepage, a change in buyer persona or a change in trend could mean it is time for a facelift. The Internet is constantly evolving and so are your buyers. Keep up with them buy making sure that relevant content is consistently communicated to them.

Tuesday, 26 December 2017

5 Questions to Ask Before Working With a Micro-Influencer

Asking for recommendations continue to evolve, and even in the realm of SMS this continues to innovate and grow.

Once upon a time we may have asked a neighbor to recommend a product or service, 47% of millennials now turn to social media for recommendations and reviews before deciding on a purchase.

However, these consumers aren't always going to the social media accounts of major brands. Most of the time, they are visiting the profiles of a specific group of personalities that they relate to or follow. These personalities are "Influencers".

As discussed previously here, SMS marketing is an important piece of your marketing channel that can drive you great click through rates and open rates, and Influencers can drive social legitimacy.

Also consider this: Close to 40% of Twitter users alone have made a purchase as a result of the use of influencer marketing -- combine this with your SMS marketing campaign and the result is limitless.

Many of us when we think of influencers, you might be thinking of A-list personalities and celebrities. Take Yumi Wong, for example, who helped catapult the brand LANCASTER.

There is a good chance that celebrities might significantly grow your sale and help you to achieve your marketing targets, but let's face it: not every brand can afford their price tags. It's reported that Kylie Jenner gets $400,000 for a single promotional Instagram post. That's ~RM1,600,000 per post.

Why us Micro-Influencers?

Micro influencers might seem to be counter intuitive, it might make sense to leverage on an influencer with a large reach compared to those with only a few thousand.

This isn't necessary.

A study done by Markerly, puts this evidence to the sword as it the converse relationship was found between the number of followers against the level of engagement.

"Conclusion: With a large number of followers engagement rate actually decreases."

Finding the right Micro-influencer for your business

Wit so many micro-influencers, it's no surprise that a lot of marketers highlight that finding the right one as their biggest challenge.

Here are 5 questions you'll need to answer very carefully

1. What are your goals?

The first thing as with most things to consider. What are you trying to achieve? Do you want to generate more leads then look for micro-influencers that frequently host contests or giveaways on their social media accounts.

2. Who are the micro-influencer's followers?

Look at the followers as these will be the list of people you want to reach, and look at how well they align with your brands buyer personas. Some things you can consider are:

Where are the majority of the micro-influencers's geographically located?
Are they mostly male or female?
Which type of posts resonates with them the most?

3. What kind of content does the micro-influencer produce?

Micro-influencers create their posts based on their own brand and image and you will want to compare this against the image you want them to associate with your brand. It's important to make sure that this is aligned. 

4. Are they already working with your competitors?

How did the audience respond to the post? Was there anything mentioned by the micro-influencer about your competitors' products that you can use to your advantage or avoid?

5. How many platforms to they use?

Although a bulk of influencers are on Instagram, there are many of them that are equally active on their own blogs and other social media channels. This is good for your as the more platforms a micro-influencer can use to promote your content, the better it is for you.

Use influencers to drive better legitimacy for your SMS marketing campaign. Implement your SMS marketing campaign now with EVERWORKS affordable, and professional service.

Monday, 25 December 2017

5 Brilliant Holiday Marketing Campaigns

Every year, without warning holiday marketing campaigns are everywhere the floodgates open and countless businesses rush to cash in on the holiday spending frenzy. There are numerous holiday emails, social media posts, and TV ads -- everyone is rushing to get a piece of the pie.

It might seem like during the holidays the marketing gets out of control, but some brands actually do it very, very, very well.

They don't just chase typical promotional campaigns, but they strive to create campaigns that actually delight customers. This actually helps the brands to stand out amongst the holiday "noise". They evoke emotion and connect people with their loved ones.

Here are 5 of our favorites:

1. Coca Cola

A post shared by Coca-Cola Canada (@cocacola_ca) on

2. Hotel Tonight

3. Dollar Shave Club

A post shared by Dollar Shave Club (@dollarshaveclub) on

4. Edeka

5. John Lewis

Merry Christmas from us at EVERWORKS. Hopefully this inspires you to create more creative SMS Marketing campaigns!

Wednesday, 13 December 2017

7 Examples that Drive Conversion through SMS

SMS is a neglected marketing channel that should take more prominence in your marketing pie and there's evidence too with a 99% open rate and a 36% click through rate it's hard to see why not.

There are other marketing channels that are effective, but there are few that boasts the numbers that SMS delivers. There's a hidden gem that most people miss out on the notification messages that you send out when confirming orders or requests from customers.

As discussed previously, its important to establish authentic relationships with people and only when they are willing to receive notifications from your brand should you ever approach them. It's the established trust that gives you permission to build an engaging conversation with your customer. While we are all busy with building new lists it's common for us to forget about nurturing the lists that we've spent so much effort acquiring.

Delivered SMSes to willing brand participants is often overlooked and there's a big opportunity for you to take advantage of here. But how? Through short snippets that pique interest to discover value add-ons that is specially on offer to them.

7 Examples that Drive Conversion through SMS

1) Promote and upcoming event or conference

Having a simple call-to-action in your SMS can drive more registrations, increases live stream attendances, and improve post event follow ups.

We all know how much time and effort is put into setting up for an event, why not reach out to already interested people through SMS.

2) Share a new Ebook or Industry Report

The easiest way to provide consistent and meaningful value to your customers is to pass along helpful content. Any interaction that you may have with your customer is an opportunity to do this -- plus sharing thought leadership content builds trust and establishes credibility.

3) Share a Case Study

To keep customers engaged in your pipeline, share a case study, specific use case or testimonial and feature a customer the prospect can relate to or identify as a credible brand.

4) Drive more registrations to your next event

Need more attendees? Include a subtle call-to-action is an easy way to get the word out.

5) Let customers know about product offerings or discounts

Chances are you already send a lot of notification SMSs out and this is a great way to include a short snipper promoting any offerings or discounts that you may have.

6) Convert leads to Opportunities

Personalisation is important, and this can't be emphasized enough. People who sign up to your lists are likely to be thirsty for more information. Include a CTA for the "next step" and this could greatly improve your chances at converting your leads.

7) Include a video link to spice it up

We know that SMS has superb open rates and click through rates, why not capitalize on this. Typing words sometimes doesn't just cut it, the message isn't fully interpreted. It's tough to establish a real human connection. Best way to do this, try video. In our experience video produces the highest engagement rate by far.

SMS should be your next trick up your sleeve

Continue to strive for personalized and relevant content, as this would work better chances for your sales efforts. Make sure you target the right audience too and this would lead to better outcomes for your team. Create your own SMS campaign today.

Wednesday, 15 November 2017

5 Things to Start, Stop, and Keep Doing With Your SMS Marketing

If you're reading this it's likely you're trying to figure out a way to improve on your current SMS Marketing tactics.

SMS Marketing is a powerful tool as we've discussed about in previous posts where we've explored;

covering some of key topics on why we believe SMS Marketing is something you should seriously consider. Let's get straight into this:

How to improve your SMS Marketing 

1. Send SMS to lists that want to hear from you

If you have SMS lists that have low rates of engagement activity, stop sending more SMS to them. Every time you send to a list with low rates of engagement, it not just hurts your budgets, but also your reputation for connecting with your customers.

2. Have a goal for for each SMS before you press send

You should always have a goal in mind for every marketing effort you do. If you do not have a clear goal in mind, your customers receiving your SMS won't either. Some examples of these goals can be filling up a form for gated content, or redeeming a voucher code to be used in your store.

3. Personalise and test your SMS

SMS personalisation really works. When it comes to personalisation its best to stick to the basics such as recipient names. You don't want to come across as creepy, so it's best to leave it at that.

4. Experiment by sending SMS out on different days of the week

Stop sending SMS on Wednesdays. Just stop. Tuesday all the way through to Thursdays are the most popular days for sending out SMS but they're over saturated and might be overwhelming your subscribers. If you want your SMS to be opened try on different days like Monday or Fridays. You can also try on Saturdays, and make sure you include a call to action - there's a tendency here for consumers to react.

5. Engage with contacts that have engaged not uploaded lists

When someone willingly provides their information, the engagement is likely to be higher - the key here is willing. That's because they are willing or interested to hear from you, and they've told you so by engaging with your opt-in request. We've got an idea that would help to drive better engagement reach that might help with your SMS list building efforts through influencer engagement.

Never buy SMS lists, you're only hurting your reputation - your hard earned credibility will be hurt by doing this, and it is plain annoying to receive messages that don't matter to you. Here's an example: what if there's a guy that's interested in sports attire, but you end up sending claimable discount vouchers through SMS to him for the new red hot lipstick. There's a disconnection when you purchase lists, and the likelihood for backlash is greater. Why risk it?

SMS has strong merits, and it should be an avenue for you to consider to diversify your marketing channel participation. Having a targeted campaign enables you to direct your marketing campaigns to your customers immediately. Learn more about how we can help you with SMS. If you'd like to run through some ideas with us, just get in touch with us.

Tuesday, 7 November 2017

5 Influencer Marketing Campaigns To Get You Started with SMS Marketing

What's the difference between influencer marketing and the traditional celebrity spokesperson marketing?

Influencers are specialists in their respective niches, have a high level of trust with their network and establish a two way communication with their followers. Influencer marketing is a strategy to tap into an existing community of engaged followers. This means that these people have influence over an audience that you might be trying to reach - this might prove to be valuable to your marketing efforts.

The line is blurred with Influencer Marketing when it comes to celebrity endorsements. There is a tendency for fans to rely on a well researched recommendation compared to signed marketing contracts. If having a selective niche audience is what your brand needs, engaging with influencers with niche specialities is often better compared to celebrity endorsements that may cover a broad range of different sponsored products and industries. Celebrity endorsements are great, but it's often less about fan engagement and more about attaching a person's fame and name recognition to a particular brand.

Use influencers to drive list building activities. Although, giveaways and other perks are great, but use your campaign to also build rapport with your audience - this is a great way to build credible engagement with your fans and grow legitimacy with easy collaboration with reputable influencers.

1. Old Navy

Check out Old Navy's approach to implementing influencer marketing - they got in touch with Meghan Rienks to do a series of promotional posts for them on their social accounts.

2. Natta Cosme

Natta Cosme got in touch with woonsingg a local influencer to carry out their influencer marketing.

A post shared by ⠀⠀⠀⠀ ⠀⠀⠀ ⠀w o o n s i n g g 👾 (@woonsingg) on

3. SKII Malaysia

SKII Malaysia engaged with Sue Lynn Tiong popularly known as Bangsar Babe for their on-ground event. They drove digital engagement with Sue Lynn posting on her Instagram driving awareness for their campaign.

4. The Starling Mall

The Starling Mall organised a campaign #mystarlingtrails and to raise awareness about this they engaged with Tzia an influencer with a giveaway.

5. Cetaphil Malaysia

Cetaphil Malaysia is raising awareness of their product through the use of influencer marketing. Engaging with Jane Chuck they get reach to 517k+ of her followers and the trust that they have in her recommendations.

Key takeaways

Don't limit your campaigns to the use of usual advertising channels only. It is one dimensional and does not encourage your fans to respond. Deliver rapport along with your awareness campaign as you will create greater credibility with your following.

Grow your list and boost it with influencer marketing to expand your reach to fans that want to interact and share their experiences with you!

You can learn more about SMS Marketing and how it is a direct channel tool that will help you with your marketing efforts in our blog post here. Also if you're interested to find out more about SMS Marketing and how we can help you, please visit our website for more information.