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Wednesday, 15 November 2017

5 Things to Start, Stop, and Keep Doing With Your SMS Marketing

If you're reading this it's likely you're trying to figure out a way to improve on your current SMS Marketing tactics.

SMS Marketing is a powerful tool as we've discussed about in previous posts where we've explored;

covering some of key topics on why we believe SMS Marketing is something you should seriously consider. Let's get straight into this:

How to improve your SMS Marketing 

1. Send SMS to lists that want to hear from you

If you have SMS lists that have low rates of engagement activity, stop sending more SMS to them. Every time you send to a list with low rates of engagement, it not just hurts your budgets, but also your reputation for connecting with your customers.

2. Have a goal for for each SMS before you press send

You should always have a goal in mind for every marketing effort you do. If you do not have a clear goal in mind, your customers receiving your SMS won't either. Some examples of these goals can be filling up a form for gated content, or redeeming a voucher code to be used in your store.

3. Personalise and test your SMS

SMS personalisation really works. When it comes to personalisation its best to stick to the basics such as recipient names. You don't want to come across as creepy, so it's best to leave it at that.

4. Experiment by sending SMS out on different days of the week

Stop sending SMS on Wednesdays. Just stop. Tuesday all the way through to Thursdays are the most popular days for sending out SMS but they're over saturated and might be overwhelming your subscribers. If you want your SMS to be opened try on different days like Monday or Fridays. You can also try on Saturdays, and make sure you include a call to action - there's a tendency here for consumers to react.

5. Engage with contacts that have engaged not uploaded lists

When someone willingly provides their information, the engagement is likely to be higher - the key here is willing. That's because they are willing or interested to hear from you, and they've told you so by engaging with your opt-in request. We've got an idea that would help to drive better engagement reach that might help with your SMS list building efforts through influencer engagement.

Never buy SMS lists, you're only hurting your reputation - your hard earned credibility will be hurt by doing this, and it is plain annoying to receive messages that don't matter to you. Here's an example: what if there's a guy that's interested in sports attire, but you end up sending claimable discount vouchers through SMS to him for the new red hot lipstick. There's a disconnection when you purchase lists, and the likelihood for backlash is greater. Why risk it?

SMS has strong merits, and it should be an avenue for you to consider to diversify your marketing channel participation. Having a targeted campaign enables you to direct your marketing campaigns to your customers immediately. Learn more about how we can help you with SMS. If you'd like to run through some ideas with us, just get in touch with us.

Tuesday, 7 November 2017

5 Influencer Marketing Campaigns To Get You Started with SMS Marketing

What's the difference between influencer marketing and the traditional celebrity spokesperson marketing?

Influencers are specialists in their respective niches, have a high level of trust with their network and establish a two way communication with their followers. Influencer marketing is a strategy to tap into an existing community of engaged followers. This means that these people have influence over an audience that you might be trying to reach - this might prove to be valuable to your marketing efforts.

The line is blurred with Influencer Marketing when it comes to celebrity endorsements. There is a tendency for fans to rely on a well researched recommendation compared to signed marketing contracts. If having a selective niche audience is what your brand needs, engaging with influencers with niche specialities is often better compared to celebrity endorsements that may cover a broad range of different sponsored products and industries. Celebrity endorsements are great, but it's often less about fan engagement and more about attaching a person's fame and name recognition to a particular brand.

Use influencers to drive list building activities. Although, giveaways and other perks are great, but use your campaign to also build rapport with your audience - this is a great way to build credible engagement with your fans and grow legitimacy with easy collaboration with reputable influencers.

1. Old Navy

Check out Old Navy's approach to implementing influencer marketing - they got in touch with Meghan Rienks to do a series of promotional posts for them on their social accounts.

2. Natta Cosme

Natta Cosme got in touch with woonsingg a local influencer to carry out their influencer marketing.

A post shared by ⠀⠀⠀⠀ ⠀⠀⠀ ⠀w o o n s i n g g 👾 (@woonsingg) on

3. SKII Malaysia

SKII Malaysia engaged with Sue Lynn Tiong popularly known as Bangsar Babe for their on-ground event. They drove digital engagement with Sue Lynn posting on her Instagram driving awareness for their campaign.

4. The Starling Mall

The Starling Mall organised a campaign #mystarlingtrails and to raise awareness about this they engaged with Tzia an influencer with a giveaway.

5. Cetaphil Malaysia

Cetaphil Malaysia is raising awareness of their product through the use of influencer marketing. Engaging with Jane Chuck they get reach to 517k+ of her followers and the trust that they have in her recommendations.

Key takeaways

Don't limit your campaigns to the use of usual advertising channels only. It is one dimensional and does not encourage your fans to respond. Deliver rapport along with your awareness campaign as you will create greater credibility with your following.

Grow your list and boost it with influencer marketing to expand your reach to fans that want to interact and share their experiences with you!

You can learn more about SMS Marketing and how it is a direct channel tool that will help you with your marketing efforts in our blog post here. Also if you're interested to find out more about SMS Marketing and how we can help you, please visit our website for more information.

Wednesday, 1 November 2017

How to Tell if Your SMS Marketing Campaign Was Actually Worth It

According to the Malaysian Digital Association, Malaysia has 44 million+ mobile subscribers. That's a whopping 1.4x the total population of Malaysia. This is huge for businesses in Malaysia and should be an ideal place to reach and engage with new and existing audiences.

There's an argument though that Facebook is all the hype with 1.28 billion active users every day it seems to be a no brainer for marketers to focus their efforts here. Hold on right there, that's the total number of active users a day, globally. How does Malaysia fair? According to Facebook themselves as reported by soyacincau.com about 80% of Malaysians that have access to the Internet are on Facebook, that's about 18 million people.

From this perspective SMS Marketing seems to be the more attractive option. However, this article isn't written with the purpose to discuss about the differences between SMS Marketing and Facebook. Rather how to measure whether the campaign you're running through SMS is actually worth it for your business. Let's get right into it.

How do you begin measuring SMS Marketing ROI?

You might be asking, why calculate your SMS ROI? You need to know which channels are working best for you and how much return you're getting to know where to spend your marketing dollars for your future SMS Campaigns.

Here's an example scenario. It usually costs your company around RM100 to acquire a customer. You just got to know about SMS Marketing and want to test it out by trying an SMS Marketing campaign to generate new customers with a budget of RM1,000. You run this campaign and notice that it generates you 11 new customers. Was it worth it?

To find out if your campaign is actually worth it or not is pretty simple. Just follow a simple mathematical formula and you're good to go. Take the amount you spent (cost) and divide it with your returns.

From the example scenario above you take the RM1,000 budget that you have as the amount you have spent (cost) and divide it with the number of customers it has brought back in (returns). 11 new customers. That makes for an approximate of RM90 per acquired customer.

Since you know that the typical cost it takes to acquire a customer (RM100) with the new campaign you have decided to run you realise that it only costs you RM90 to acquire a new customer. Knowing this allows you to understand that you're SMS Marketing Campaign is performing fairly well against the usual customer acquisition cost you have previously been running.


With this, you should be well on your way to becoming an expert on measuring your customer acquisition costs and using it as a benchmark to tell if your SMS Marketing campaign was actually worth it or not.

If you'd like to discuss more about SMS Marketing and how we can help you with your campaign, do get in touch with us here or if you'd like to learn more about the services we have on offer please visit our website.

Wednesday, 11 October 2017

3 Signs you are sending creepy SMS Messages

We have a tendency to want to flatter our prospects, and to deliver a high level of personalisation so that they can resonate with you. Take caution though on going too personal, it should be kept simple so that you do not come across as creepy. Else your customers will start to wonder how you've managed to get such detailed -private- information about them. This isn't good to do. Normally people don't trust flattery from strangers.

3 Creepy SMS Habits to Drop

1) You know too much about them

With today's technologies and tools it makes it really easy to learn a lot about a person.

Pro tip: Embrace what you don't know and try seeming a bit lost. It's okay to not always be credible and start to be more curious. The more questions you can ask, the more natural the conversation will flow and build.

2) You're focusing too much on what they've done not what they've said

"I see that you've been to the same university as me". This is creepy. Please forget about the school, work history, summary, awards, and reference sections. Instead go straight to the associations, groups and network associations.

Pro tip: I can send them an approach which says we've noticed you said this and we'd like to ask you some questions. This builds rapport and is a more authentic way of building a relationship.

3) You are not disclosing your sources

Don't say, "I understand you recently moved jobs" "I'm aware you're looking for new software" or "I know you also know Bob". These statements raise questions that you don't want people asking themselves.

Pro tip: "I'm actually not a member of the group, ..." is an opener that might sound trivial, but that's an important phrase to include to save you a lot of time from explaining, and allows you to establish that the person you are approaching still remains to be the expert.


It's important to remember that every approach you make must have a specific goal in mind. If not your recipient or prospect won't know what's the objective of you trying to reach out to them. You might be asking, when should you take the lead in the conversation? The answer is at some point of time when you the conversation is headed towards a direction you expect it to. The answer is vague, and you'd like an accurate answer to it, but the truth is there isn't one. The positive you can take from this is that when you place more power in the prospects hands, it's more likely that they will be more eager to open to you.

If you'd like to learn more about how we can help you with SMS Marketing, you can follow our updates here on our blog, or you can get in touch with us.

Monday, 2 October 2017

7 Easy SMS Ideas to Attract Foot Traffic to your Store

SMS Marketing is the success for a number of industries. On average there more than 95 million SMS are sent every single day in Malaysia. This is another way that retailers can engage with and motivate consumers.

What sets SMS apart from other marketing initiatives is the level of intimacy SMS has with the user. There's a difference compared to other digital and print ads, is that the subscribers on your list have explicitly chosen to receive communications from you and that they want to hear from you.

When you compare this with other forms of ads like social media, paid ads, or other tactics, nothing is more personal than SMS. Any message you're sending actually lands in someone's cellphone, every single time. Social media only reaches a ratio of your entire audience potential and paid traffic is often not qualified. The idea is with other forms of adverts, the activity of reaching out to people don't even know your brand yet with expectation for them to spend money on you.

Utilising SMS Marketing allows you to reach a qualified audience on an intimate nature, which means that these people are more qualified to take action.

Below you'll find ways Malaysian retailers can use SMS Marketing to lure in more foot traffic.

What to Include in Every SMS

Malaysian Retailers who have brick-and-mortar stores should always include information (a CTA) in every SMS as a reminder to come to the shop. Here are some things you'll want to consider; A specific landing page leading from the SMS that shows:

  • A list of locations (plus a link to easily get directions from Waze / Google Maps)
  • Store hours and phone numbers.

Use more personal language. For example: "Your Local Store", compared to "Nearby Locations" or "Nearby Stores". The more personalised the messaging feels to the customer, the more likely it will resonate.

Don't Just Send SMSs

There's more to SMS marketing than simply sending SMS's to your list. There's a requirement for maintenance, strategy, and nurturing involved, as well.

Building Your List

If you don't have an existing SMS list, you're going to need to get one. And if you're thinking that it's as easy as putting up a form on your website. Think again.

Customers sign up for SMS lists because they want to get something out of it. In some cases, it could be a free resource and for other cases, they sign up because of a free gift with purchase. If you're not sure what to offer your SMS subscribers, think about who your target market is and what they want. It could be as simple as a coupon code, but it needs to be appealing enough to make your customers want to give you their personal information.

Then think how you will encourage customers to sign up on your list. There are many ways to do this, but again, it comes down to your target market. If your target market are mainly on Facebook, run a paid Facebook campaign to build your list. Likewise for other channels; magazines, forums, associations, etc.

Segmenting Your List

SMS list segmentation is important. Period.

List segmentation is by creating lists within your list. Sublists, of customers with similar attributes grouped together by demographics, purchasing behavior, SMS engagement, and more.

"If you want to use SMS to drive more foot traffic to your store, you must make sure that you're only SMSing customers that have registered interest to actually coming into your store."

SMS Ideas to Attract More Foot Traffic to Your Store

In-Store Events and Announcements

This method is a highly recommended way for retailers to boost foot traffic. If you really want customers to come to your events, you'll need to do more than just send a one-time event about it.

Instead, think of an SMS series that you can send weeks prior to the event. This helps build buzz, and your list is more likely to see it.

For example:
Athletic gear: Have a meet-and-greet with a local celebrity athlete. Send out emails that have exclusive Q&As, the athlete's training regimen, and videos where the athlete demonstrates different exercises. Post-event, distribute more fitness tips, coupons for any recommended gear (in-store purchases only!), and information on future events.

Celebrate Customer Milestones

Customers have relationships with brands, and the more brands nurture those relationships, the more they can expect their customers to purchase with them. Celebrating milestones in the brand's relationship with its customers you can encourage them to come in store to share that moment with your brand. Here are some examples of what you can implement for your customer:

  • Birthday
  • Anniversary of joining your SMS list
  • Anniversary of first purchase

Build Hype Around Your Products

New Arrivals? Stock running low? Use SMS to create buzz around your products to give updates. Let your customers know about the status of products.

  • New arrivals
  • Popular products
  • Running low

SMS Marketing Is Only as Strong as Your Strategy

At the end of everything, a strong SMS marketing strategy is important to ongoing and consistent success. Starting out with measurable goals and a target market in mind will help ensure your SMS marketing is as effective as possible.

Find out more about how you can implement SMS Marketing here.

Wednesday, 13 September 2017

Follow up emails to send instead of just "checking-in"

The action of performing sales places people in front of the task of convincing another person that the offer being presented is going to improve their current situation. Notice how sales is described as "a task of convincing another person...". Often sales people forget that behind the email that they're sending out they are in actuality trying to reach out to someone that they have not before in an attempt to request that they act on something you're selling to them. Take a moment and think this through, it's already a long shot to get a friend to do something for you, and it's even tougher to get someone that does not know you to do anything you ask of them.

Described here involves the "checking-in" scenario when the person you're trying to reach out to does not respond in a favorable manner. The secret to it is to always remember, you're talking to a human being and sending out emails "just checking in..." is like a virtual nudge that not many people like to receive.

Scenario: If they have never responded

(1) Bring up a common challenge that your buyers face and ask if they're currently facing it. 


Hi Nurul,

The clients I worked with are often struggling to find creative low cost ways of engaging with their local communities.

If so I have several ideas that may help -- like [idea]. If you'd like to discuss more I'm free for a call on [date at time] or [date at time].

(2) Bump your email up using the buried email technique. 


Hi Mohammad,

Just wanted to follow up in case this email got buried.

(3) Call attention to what they're competitor is doing and ask how they'll resolve it.


Hi Lee,

I saw that [competitor] has been doing well in [area] lately. Do you have any plans in place for addressing it?

I have some ideas -- if you want to hear them. Let's schedule a call.

Scenario: If you lost the deal

(1) Check how things are going after implementing a competitor's product.


Hi Tan,

It's been a [time period] you signed on with [competitor]. How are things going?


Often salespeople get caught up in sending standard touching base message often because of time. With some of these examples, sending a thoughtful email message takes mere minutes -- with an increased chance of converting into a large payoff.

Try reaching out to customers using unique channels. Get they're attention through SMS, it's cheap and is guaranteed to reach the target recipient. Find out more here.

Wednesday, 6 September 2017

How to get more followers on Instagram

If you're here reading this then you already must know the potential that Instagram offers as a channel for you to sell and market your brand. It's ever more so important for your business to humanize your approach so that you attract employees that share the same goals as you and delight your customers as their growing needs and expectations change.

Here's the crunch. Unless you're famous it's actually nearly impossible to get a large following on Instagram without hard work or money $$.

For an average business, growing a fanbase or following takes dedicated daily attention and time. That being said, there is a way to get at least your first 1,000 followers on your Instagram account (Disclaimer: this still requires time and effort, but rest assured it is more focused and efficient). The secret is to know where to invest your time and effort, by customizing your profile, curating content, writing clever copy, using hashtags and working with influencers and fans through actions that incentivize engagement.

Let's go through how you could gain your first 1,000 followers by creating an Instagram worthy profile through to using contests while staying true to your brand.

How to get more followers on Instagram

1) Make your profile cool

The easiest and often missed, make sure your profile is public (you can do this by navigating to your Instagram account's "Options" and make sure the "Private Account" is turned off.

Make sure your username is recognizable and easily searchable. How? If your business name is already taken try keeping the first part of your username as your business name so people who are searching for your business are more likely to find you. For example @lornajaneactive

2) Dedicate to content creation

Commit to have someone or yourself to creating content so that there is a good variety of postings that comes handy when you need it!

3) Improve your photo taking and editing skills

On Instagram post quality matters. I should emphasize that it matters A LOT. Do not put a bad photo up and always have a good eye for great photos. You can beef up on your photography skills here and your editing skills (there's a list of great websites to learn editing posted at despreneur).

4) Populate your Instagram page

If it's your first time it's a good idea to get posts up (around 20 or so) before you start engaging with people and working down this list.

5) Use relevant hashtags

To help relate to your followers try getting on a hashtag campaign. Like above ^

6) Run contests

A great way to expand your reach while increasing engagement on your profile would be to publish a promotion contest post then ask your audience to follow, like and comment on the photo to enter. Include hashtags like the example above #letsbefrank so you can include user generated content in your postings.

7) Make your Instagram profile easy to find and follow

Place a follow button link, icon on your website / email newsletters so it's easy for people to find your profile and interact with you. More often than not most audiences don't even know that a brand is actively engaging on Social Media. See our website for an example above.


These marketing tips are to help you improve your business and what you can do to ensure that the business you're running drives leads in a variety of ways for you. Consider SMS Marketing and alternative direct approach to CRM for existing customers or to reach out to customers that have interest but have yet to covert. Find out more here.