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Tuesday, 28 March 2017

How to Improve Social Sharing - Content Marketing



Content marketing and social media are two different thing. Neither content marketing nor social media can be done well without the other.

Social media is only a slice of your content marketing strategy pie. Social media should always be included when you devise a content marketing plan, while website, partnership sites and search engines should also be considered.

There are various ways to distribute your content marketing. With that being said, social sharing should be placed as the top priority. Every piece of content you post online should be promoted, linked, or reposted on Facebook, Twitter, Instagram and other social media platforms. Social media is a direct path to brand loyalty and engagement with your target audience. Content marketing’s objective is consumption, while social media revolves around participation.

Social media comes with other benefits as well. For instance, social media is a fantastic tool to obtain valuable audience insights. Most of the social networking sites offer some sort of analytics. One of the few notable ones include Facebook Insights and Twitter Analytics, which rivals even the king of analytics, Google Analytics with their audience nuggets.

Social media postings allow instant feedback. For websites, it might take days or even weeks to analyse and evaluate how well the new content is resonating. Social media allows you to know within hours. Social shares can get you these valuable insights. When people share your content, it’s a signal that you’re doing things right. In fact, sharing is even better than commenting because sharing allows you to reach even more people while commenting doesn’t, and it isn’t always a good thing because it might be a bad comment directed towards your company.

Although results vary according to the social media platform you chose, there are still many ways that can increase sharing.

Go Wild With Visual Content

‘Visual content is the new black.’ This phrase has been thrown around since 2012 to depict the effectivity and efficiency of compelling visuals.

Visual content is extremely shareable. Try to think for a moment, do you see a witty meme and cute puppy photos shared on your Facebook news feed often? Most probably, the answer is yes. Why? Because they are hilarious, fun, and something out of the box that they can relate to. Your objective as a content marketer is to be the source of a photo that people share.

  • Think twice before using a stock photo. At times, stock photos lack a source of life and personality. It’s good to have a little fun sometimes with humorous photos that you might find ridiculous. It’s good to incorporate comedic elements to entertain your audience and show that you’re not a one-dimensional cardboard.
  • Release the designer within you. Don't give yourself excuse to use plain and boring visuals. Let your creativity go wild and be open to out-of-the-box ideas. Incorporate interesting design with compelling texts in your visuals.

Regardless of the nature of your campaign, it is always good to include one or several visual elements/content that are light, fun, and entertaining. After all, everyone likes a little laughter to loosen up from time to time.

The Power of Videos

Producing a video is extremely difficult and hectic, but they are worth the time, money and effort. Research has proven that digital video content that are interesting and compelling enough has a much higher chance to go viral. Another suggestion to incorporate videos into your content marketing strategy is to plan a series instead of a one-off video. This gets your audience hooked and tuned in to you from time to time.

These videos can be as simple as vlogs or even silent videos, meaning videos that insert text to convey their message instead of having people speaking or voice overs. If there is a slightly higher budget you can even conduct an interview based video, where you collect opinions from the public that revolves around the central theme/topic that fits your mission statement. Organisations with a relatively higher budget will choose to produce PSA (Public Service Announcement) themed videos that incorporates emotional elements that are capable of touching and evoking the public’s emotions. These videos lay a huge impact to the public because it touches on their fragile and sensitive inner emotions. It shows that the organisation has a sense of humanity and actually cares about things happening around us, making the audience feel that they care about them. Ultimately, portraying the organisation in a positive and likeable way.

List-based Articles

Research has proven that in recent years, list-based articles have gotten very popular. This is due to the fact that users prefer digestible content on social media. List-based articles’ content are broken down into bits that are direct and easy to consume. It also adds the ‘share’ factor that drives users to repost/reblog/retweet.

Make sure the subject of your articles are of your audience’s interests. When writing these articles, make sure your content either addresses their needs, or is captivating enough to make them read and share. A few great examples is, “Twitter Goes Public: 21 Things You Should Know”, “6 Types of Employees - Which Are You?”, “6 Ways To Nail An Interview”.

These subject (and their headlines) are intelligently crafted and it prompts people to click in out of curiosity and interest.

Baiting

What is baiting on social media? Baiting is the act of selecting a hot topic or trend that fits your brand and ask a question informally on your network. For instance, if you’re an alcohol company, bait your readers several times a week:

“A research done recently shows that 62% of whiskey drinkers like to mix their whiskey with apple juice. How do you like your whiskey to be mixed?”

“Herbal tea-flavored whiskey?! What do you think about this Oriental whiskey flavor?”

“They say night time is the best time to enjoy whiskey. Which part of the day is your favorite time to enjoy a cup of whiskey?”

The key to this is to be moderate and encourage participation among your audience. If people start making an interesting or insightful point, thank them because they are giving you alot of attention. This will also drive them to invite their like-minded comrades into the conversation.

All in all, these tips will no doubt increase your social sharing, but your work doesn’t stop here. You must set a goal in mind, either to convert your followers into legit customers or garner more followers and promote brand loyalty.
Keep your objective in mind everytime you post and be thankful for all the participation you get in social media because it shows your audience’s loyalty towards your brand. After all, the ultimate goal of social media is to turn customers into a voluntary marketing army.

Wednesday, 8 February 2017

Office Closure Notice for Thaipusam (2017)

Dear Valued Customers & Readers,

In conjunction to the celebration of Thaipusam, we would like to inform you that our office will be closed on 9th of Feb 2017 (Thursday). We will resume our operation on 10th of Feb 2017 (Friday).

We would like to take this opportunity to wish ‘Happy Thaipusam’.

Kindly please do not hesitate to contact us at 03-8800 9999 or email us at admin@everworks.com;  if you need further clarification.

For technical support, please do not hesitate to contact 24-hour email support at:

cvs@everworks.com

Tuesday, 17 January 2017

Office Closure Notice for Chinese New Year (2017)

Dear Valued Customers & Readers,


In conjunction to the celebration of  “Happy Chinese New Year”, we would like to inform you that our office will be closed on 27th of January 2017 (Friday 1pm). We will resume our operation on 2nd of February 2017 (Thursday).

Please do not hesitate to contact us if you need further clarification.

We would like to take this opportunity to wish ‘Happy & Prosperous Chinese New Year’.

For technical support, please do not hesitate to contact 24-hour email support at:

cvs@everworks.com

Saturday, 7 January 2017

Introduction: Guide to Starting a Successful SMS Delivery Campaign

Introductory Guide to Starting a Successful SMS Delivery Campaign.




New to SMS Marketing? Need to find out if SMS Delivery is still relevant? This guide provides information you need to start a successful SMS Delivery Campaign


What is a SMS Delivery Campaign?



This SMS Delivery Campaign guide is written for the perspective of a Content Marketer. A Content Marketer is a person that creates and distributes valuable content to attract and retain a clearly defined audience. SMS Delivery is a marketing discipline focused on growing visibility by paid reach. There are many aspects of a successful SMS Delivery campaign from words used, creative ideation of advertising strategies, to . Sometimes a successful SMS Delivery Campaign is simply a matter of choosing a reliable delivery service that is able to meet advertising budgets.

If you are confused about SMS Delivery Campaigns, you're not alone, we're here to help.


Why do I need SMS Delivery?



Behind every successful campaign implemented, there is a strong marketing strategy. Traditionally implementation of marketing strategies were limited to physical media channels. Just to name a few; newspapers, televisions, radios, and billboards are some good examples. The value proposition offered from traditional media channels; large reach capacity, volume. However, there is an underlying question that we all ask, what benefit is there to the Content Marketer? Should the unique selling point convincing the choice of this option, just be solely made on audience reach? Traditional media channels argue that the perceived value of a channel is in its proposition of consistent viewership, measured in its volume.

However, what matters should not just be the volume of viewership. The Content Marketer should concern himself with specific demographical data (age,gender,preferences, etc.) to allow customers to be targeted specifically according to need, effectively employing investment dollars instead of leaving it to chance.

SMS Delivery isn't new, but what's unique is that it provides targeted reach with the backing of demographical data. With SMS Delivery having targeted reach doesn't come at the cost of volume. High mobile penetration rates justify the reach potential for SMS Delivery; example countries include Malaysia at 144.8%, 44.5 million subscriptions (Malaysian Digital Association, 2016), Indonesia at 111.2%, 278 million subscriptions (Redwing Asia, n.d.), and Thailand at 136.4%, 90 million subscriptions (Tech In Asia,2013). The marketplace is becoming increasingly competitive, knowing who and where gives the Content Marketer a decided advantage in justifying advertising spend with ROI.


How is SMS Delivery effective?



SMS Delivery has a near 100% delivery rate and is fast to deliver created content to targeted mobile users. However, it is argued that 100% delivery rate is impossible as reasons such as phone disconnection, a lack of network coverage, and others (CM Telecom, 2014). To determine if the factors discussed above hold argumentative weight, that should be of concern to the Content Marketer, a simple comparison will be discussed here.

First the issue of phone disconnection when compared to other media channels. Viewers choose location, media, activity they want to engage with, effectively increasing the probability of disconnection to alternative channels based on where the viewer is, what media the viewer chooses to see, and what activity they set out to do.

In comparison, a viewer always has his/her mobile with him/her and disconnection issues can be mitigated with time management (messaging at specific times) and analytical experience (monitor and advertise during times with the highest engagement). Network coverage should not represent an issue with most major networks covering majority of areas with high viewership density (Check network coverage here - Open Signal, n.d.).


Methods for Bulk SMS Delivery


There are three basic ways to send text from a computer; API Integration, Email, or Web/Desktop Software. Main things that the Content Marketer should concern himself with is quality and reliability of delivery service.

SMS Delivery ROI Potential


The average number of mobile phones in use globally is 123.16 for every 100 citizens (Wikipedia, n.d.). SMS Delivery as an advertising channel that shouldn't be overlooked. An example of a SMS Delivery campaign that delivered is, Carl's Jr. created a limited time offer with opted-in customers for burger and fries for $2.99 instead of the usual $6.00. In a short period of time 20% of their customers redeemed their unique codes in restaurant and for every $1 spent Carl's Jr. made $14 (Waterfall, 2015).

Although the backend mechanics for SMS Delivery is complicated, but any aspiring Content Marketer can learn to master the basics of using SMS Delivery as an advertising channel. Free Marketing education is widely available on the web, including guides like this, and with a little practice you should be on your way to becoming an expert.

It's always good to have a firm grasp on the core concepts to get you started.

Monday, 5 December 2016

How Viral Marketing = Potential Convertible Dollars


The Internet Joins The Advertising Industry 


Ever since the emergence of the online media, the advertising industry has went through a huge revolution. What used to be only found in newspapers, television, radio, billboards, etc, also exist in the online media now; which can be stored permanently and accessed anytime. Majority of the people worldwide spends more of their time on the online media than any other traditional media. The online media is evolving rapidly and turning into the media that most people depend on the most these days. 

In recent years, social networking sites are trending worldwide and have managed to attract millions of users globally. This phenomenon has caused big organisations and advertisers to target the online media, especially social networking sites to be a great platform to reach out to a large number of individuals or the intended demographics. 

The ‘Viral’ Phenomenon in Online Media 


‘Viral’ is a term constantly used to describe any form of work, production, or information that is being circulated rapidly, mainly in the internet. The term ‘viral’ was derived from the term ‘virus’, describing an effect of spreading rapidly and widely like a virus. 

Among the things that go viral in the internet, videos go viral most frequently. Ever since Youtube, a video-sharing website, was created in 2005, users are able to watch all types of videos from it and are even able to upload their own recordings and productions on Youtube. With simple and convenient functions such as the search bar and the ‘trending videos’ section, users are able to search for videos they want to watch easily and can even watch what is trending at the moment. Furthermore, the emergence of social networking sites allow users to share these videos easily on popular social networking sites like Facebook, Twitter, Tumblr and such. This is where the ‘viral’ phenomenon kicks in. The videos are shared to all of their friends and connections in social networking sites. Then, the people who see it and also find it interesting might also share the video again to their own circle of friends and community. The cycle goes on and on and this is how the ‘viral’ phenomenon take place and functions. 

To make something go viral, it is essential for the content to be attention grabbing. It could be something interesting, controversial, offensive, shocking, or any other creative elements that can garner attention regardless of it being in the form of images, videos or whatsoever. The mission here is to create something that will entice users to share it to their group of social circle, with the ultimate goal to make it circulate around the internet. 

KONY 2012 – Most Viral Video in 2012 


On 5th of March 2012, a short film called KONY 2012 was uploaded onto Youtube. It is produced by Invisible Children, Inc., an organization that aims to create awareness among the public globally to stop the Lord’s Resistance Army and its leader, Joseph Kony. The video introduces Joseph Kony to the viewers, providing details and provoking viewers to support the organization in their actions of appealing to the officials to take the issue more heavily and deploy more troops to arrest Joseph Kony. KONY 2012 achieved more than 32 million views within its first week, and has more than 100 million views currently. The video has been massively spread and circulated in the internet due to the use of the few major social networking sites such as Facebook, Twitter and Tumblr. The success of it was mainly due to the excellent videography and scriptwriting techniques that were employed in producing the video, accompanied with a strong emotional touch that touches the viewers. Users were sharing the video with their own input of opinions, expressing how it touches them and convince others to watch it as well. 

Why Viral Marketing? 


As of now, the public is even harder to please than ever. Therefore, companies must constantly come out with creative ideas to get the public’s attention. Viral marketing does so and the circulation effect it achieves is astonishing. With that being said, viral content is not something that is easily created. A huge amount of ideas and effort is needed in order to create something that relates to the public; something so good that when an individual sees it, he/she couldn’t resist to share it. 

Viral marketing is so successful because the content is extremely engaging and people are far more open to recommendations and testimonials from their friends compared to that of the media. They are slightly more skeptical towards advertisements found in the media as they know organisations paid large sum of money to the media to broadcast their advertisements; while they are more likely to believe information provided from a personal source that they trust. 

As the world slowly evolves and improves, it is necessary for us to keep up with its pace and be up to date in recognising the social phenomenon. It is undeniable that viral marketing is a great marketing and advertising tool for companies to get their message across as well as achieving brand recognition; but what makes it so special is that it also prompts the public to insert their own input into it while sharing it online, encouraging them to speak their mind and inspire them to invoke the creative and innovative potential within them.

Alternative Marketing with a 100% Delivery statistic


Consider mobile advertising done right with SMS. There is no limitation of connectivity or problems with compatibility. Reach every customer within your database to inform, educate, or to advertise your new product or service. This method very much like social media is competitively cheaper when compared to billboard, and traditional media advertising.

Within the strategy of viral marketing impose reminders to your customers to have exposure to more than just social media channels but also through mobile channels.

Mobile is huge with penetration within Malaysia alone to be over 140%.

Take on this new strategy for added growth now.

Thursday, 10 November 2016

Announcement - DiGi Planned Maintenance Notification - 14th November 2016

Dear Valued Customers,

Please be informed that there will be a planned system maintenance by DiGi that will be carried out during this time:

14th November (Monday) 2016
00:01 ~ 06:00 hrs (GMT +8)

DiGi Telecommunications Sdn Bhd will be conducting a planned maintenance activity during the period indicated above. This is to ensure that we provide the highest quality of services to our valued customers.

For EVERWORKS management inquiries please email us at info@everworks.com
For EVERWORKS technical inquiries please email us at cvs@everworks.com

We apologize for any inconvenience caused.

Monday, 7 November 2016

4 Marketing Strategies to Engage Generation Z


Marketing trends are cyclical, rotating around generations in a different social upbringing. Marketing strategies that target Baby Boomers, Generation X and Y, and the Millennials is something of the past with a new generation coming forth, Generation Z.

This generation is exposed to the Internet from a young age. Technology and social media is the norm for communication with family, friends, purchases, their workplace, etc.

Internet is no longer a shiny new toy, it is a necessity that every business should be on immediately. Generation Z is the modern day consumer, with the Internet widespread in a variety of industries and impacting everyday tasks and needs.

Businesses should start to put effort in understand the behavioral patterns of Generation Z.

Children are big influencers. Ask parents and most will tell you their purchasing behavior is strongly influenced by their children. That goes without saying that the purchasing power of this new generation is approximately $44 billion.

Generation Z consumers are different from other groups. Companies must deliberately craft information that target and engage them through the appropriate channels.

Targeting and engaging Generation Z:

1. Visuals


In our experience video is the number 1 engagement media for Generation Z, with pictures coming second and words being the least effective. Modern consumers want to instantly consume and access information conveniently quick. Being conveniently quick means adoption of marketing content that must cater to mobile. Mobile adoption rates in the smartphone categories have been changing the global marketplace and your business should implement this right from the get-go.

Just to name a few; Instagram, Facebook, and Pinterest have a lasting popularity because the platform allows Generation Z to consume quickly, share with the social circles that matter to them, and rely on information that trusted influencers recommend conveniently.

Conversations are changing. Short video messages, photos embedded with text allows Generation Z to share their life experiences with rich depth compared to describing their experiences through text.

2. Clear & Concise


Research shows that the attention span of Generation Z is approximately 8 seconds. The blame for this shocking revelation should be on the existence of smartphones and their ‘scrolling’ nature. All of the social media apps or mobile web pages exist in a scrolling form. Scrolling is extremely convenient, in fact, it is too convenient. It causes them to just scroll through or swipe away if they’re not interested in a particular post at first glance. This is why brands’ content posted on social media need to be able to grab their attention instantly to avoid being scrolled through and ignored.

Messages need to be bite-sized: short, simple, and direct. Keep this in mind, ‘less is more’.

Keep your message on point like how a drag queen’s makeup is always on point.

3. Word-of-Mouth


As permanent tenants in social media, Generation Z has been groomed to enjoy sharing in social media. They can’t be fooled easily by marketing schemes and will only share things that they find interesting or genuine. Therefore, your content needs to be authentic.

Incorporating influencers into your marketing strategy is an excellent way to achieve this. Generation Z tend to look up on opinions from a third party to obtain a non-biased opinion. Hearing it from a social media influencer which happens to be an expert in a particular field will definitely convince them into believe in your brand.

Furthermore, testimonials, reviews, and postings from people who’ve really tried it is important as well. Use your customers to convince your customers to trust your brand.

4. Locate Them & Go To Them


Put effort in finding out which social network is the widely used by Generation Z. While Facebook holds the record for the most amount of users among all social networking sites/apps, it is unlikely that you’ll reach a huge amount of Generation Z users in Facebook. Research has shown that Facebook is populated by mostly adults, while Generation Z regards Facebook as less interesting and is constantly looking to be entertained by new alternatives. New social networking platforms like Instagram, Snapchat, and etc are more preferred by Generation Z as its mechanics and nature differs greatly from Facebook and offers a more innovative way to communicate with each other.

Understand these trends and factors to reach and engage them successfully. Most brands make the mistake of thinking that targeting 10 year olds are a waste of time, effort and money. This is by far the worst mistake they’ll ever make because these Post-Millennials are forming perceptions towards brands since an early age. They play a huge part in their parent’s buying decisions and has huge potential in turning into your loyal customers in the future. It is definitely a long run investment that benefits your business greatly in the future.

Find out more on how your business can focus on crafting marketing strategy to engage Generation Z while having peace of mind of having technical infrastructure being taken care of here.