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Thursday, 13 September 2018

Email Marketing in Malaysia Isn’t Dead: 5 Tips for Small Businesses


It is widely known that email marketing is one of the best channels for engaging subscribers and nurturing leads.

Below are 5 Tips on How you can use email to your advantage


1.  Make use of interactive content


As Social metrics have noted that interactive content is the best way of garnering a subscriber’s attention. It doesn’t only make the emails more accurate and simpler but also brings out its fun elements and informative side. For example, you can include embeded links which show GIFs.

2.  Subscribe to an email savvy brand


Good emails pave avenues for a successful email marketing campaign.

However, finding emails that stand out on a regular basis is a tough task. So, to get hold of some creative email ideas, subscribe to a brand that’s email savvy.

How I organise this in my inbox is to create a custom email filter which sorts these emails into folders for easy reference in future.

3.  Watch on your competitors’ email campaigns


Apart from subscribing to an email savvy brand, keeping an eye on your competitor’s email campaign is also a great idea to get a competitive edge over them. See what strategies they are implementing to capture the subscriber’s attention.

Pay attention to how they write their content, design their email templates, and layout their email campaign and how they include their Call-to-Action.

4.  Make use of professional images


Nothing grabs a subscriber’s attention more than a high-end, professional image.

It doesn’t only help in breaking long walls of text but, also gives you the option to include something attention-grabbing.

A great resource is Pexels.com

5.  Go the automation way


Another sure-fire way of keeping your email marketing top-notch is by opting for automation.

From welcome emails to drip and triggered campaigns, email automation helps you do it all instantly. This is the reason

Although this reduces your workload, you shouldn’t skimp at the opportunity to personalise whenever possible. While it sends welcome emails automatically to help establish a connection with your new subscriber, it uses drip campaigns to send unique content at regular interval and keep the customers involved.

Learn more about how you can host and access professional business email from Everworks here.

 
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