It's better to have a plan for what direction you're heading — especially when developing your social media content strategy. Most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. And with so many social networks available to us, it's important to stay organized and have a plan for when and what you're going to share on these platforms.
1. Google Drive
Has several helpful features that make it easy for social media marketers to build out an effective content calendar. A team might use Google Calendar to track both their editorial and social media calendars to make sure they're aligning posts with new blog content. These calendars can be easily shared with multiple teams to avoid scheduling conflicts and ensure that campaigns are aligned.
Google has several products that can be used together to create quick, seamless workflows. Whether you're publishing dozens of posts per day across multiple platforms, or ramping up one channel for your freelance business, you'll find value in the Google Drive system.
2. Loomly
If you want more mileage out of your content calendar, you can turn to an all-in-one content planning and publishing platform such as Loomly. Loomly offers tools beyond content scheduling and management. This tool goes further, providing inspiration and direction to help you create content. It also allows you to manage your content assets, schedule posts, view them as a list or a calendar, and analyze what posts are working vs which ones need work. Loomly's most robust feature set includes a collaboration and approval environment so that teams can submit mockups, provide comments, see version logs, and flag for approval. This can help you streamline processes for efficiency when there are "too many cooks in the kitchen" on a particular project.
3. Trello
Looking for an organizational tool that's highly effective for team collaboration? Try Trello. This platform offers a full calendar view which makes it easy to visualize what content is going out, and when. You're not limited to just one structure, though. Users can customize boards according to their needs. For example, a team could create a board to organize social media posts for a given week, on a specific platform, or post ideas around a topic, such as a campaign or awareness day.
4. Sprout Social
Sprout Social’s social media calendar and publishing tool make it easy for teams or individuals to plan and schedule all of their social posts. You can schedule content to automatically post to Twitter, Facebook, Instagram, LinkedIn, Pinterest, and more. You can also tag each social post and add notes to better track and report on your posting strategy and campaigns.
5. Hootsuite
Hootsuite offers a built-in Planner tool to help you create campaigns, identify publishing gaps, and collaborate with your content creation team. Its primary features are in social publishing so that you can release content to your networks in advance, but it also has rich features for collaboration and post approvals. You can even curate content from other sources without logging into your account. Once your content is created, you can preview it with the Composer tool, which displays according to each social network's unique format.
6. Agorapulse
Similar to Hootsuite, Agorapulse offers social publishing tools and a content calendar so that you can manage your social media accounts with ease. This includes scheduling (or rescheduling), queuing, and bulk uploading posts, which is incredibly helpful for teams who use quarterly or monthly content plans.
7. StoryChief
If you want more from your content calendar than simply knowing when posts go live, StoryChief is the option for you. With StoryChief's smart calendar, you can better strategize and plan your content strategy across channels. It displays much more than your timetable — it also allows you to assign collaborators to tasks and filter them by campaign.
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