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Tuesday 21 September 2021

5 Tips for Writing an Effective and Compelling Email

Have you ever had to hype yourself up to send an email? Because, same.  There’s something that feels monumental about sending an email that you don’t always get with other forms of communication. And if you’re a non-native English speaker, that task can seem even more daunting.  This article will provide some helpful tips to help you improve the overall quality of your emails, no matter your perspective.

1. Have a compelling subject line.

Subject lines can make or break your email’s success. Unfortunately, this is a struggle for most people with the subject lines being the deciding factor on whether someone will open your email or not.

Even if you’re sending emails internally at your company, it still pays to write a great subject line so your recipient has an idea of what to expect. Like any busy person, your teammates receive a ton of emails every day, and would certainly appreciate the extra effort of a descriptive subject line.

2. Start with an appropriate greeting

Start the email with the right greeting. There are 2 components to it, generally the salutation and the opening sentence.

You can go a long way with just the right salutation. For example in a societal rich country like Malaysia, knowing when to write "Dear [X]" compared to "Hi [X]" will make all of the difference.

3. Have a strong attention grabber.

Having the salutation done and out of your way. It's time to start your email. It's where the meat is. 

This is where you start to build rapport and show that you're not sending a generic email to multiple people.

4. Keep your messages short and concise.

We spend a lot of time reading emails. And because of this, many people simply scan emails to get the essence of the message and move on to the next.

5. Be consistent with your font

Emails can be fun. You can add images, GIFs, and colours. However, there’s a way to do it that’s not too jarring or distracting.  Do not use several fonts used in the email, different font sizes along with different colours. As a result, the eye doesn’t know where to go and it’s a bit overwhelming.  Furthermore, the message gets lost, as your recipient is too distracted by all these elements fighting for their attention.  So, as a rule of thumb: Stick to one font. If you want to use a secondary one, use it sparingly. Follow the same rule for colour.


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