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Wednesday 13 December 2017

7 Examples that Drive Conversion through SMS

SMS is a neglected marketing channel that should take more prominence in your marketing pie and there's evidence too with a 99% open rate and a 36% click through rate it's hard to see why not.

There are other marketing channels that are effective, but there are few that boasts the numbers that SMS delivers. There's a hidden gem that most people miss out on the notification messages that you send out when confirming orders or requests from customers.

As discussed previously, its important to establish authentic relationships with people and only when they are willing to receive notifications from your brand should you ever approach them. It's the established trust that gives you permission to build an engaging conversation with your customer. While we are all busy with building new lists it's common for us to forget about nurturing the lists that we've spent so much effort acquiring.

Delivered SMSes to willing brand participants is often overlooked and there's a big opportunity for you to take advantage of here. But how? Through short snippets that pique interest to discover value add-ons that is specially on offer to them.

7 Examples that Drive Conversion through SMS

1) Promote and upcoming event or conference

Having a simple call-to-action in your SMS can drive more registrations, increases live stream attendances, and improve post event follow ups.

We all know how much time and effort is put into setting up for an event, why not reach out to already interested people through SMS.

2) Share a new Ebook or Industry Report

The easiest way to provide consistent and meaningful value to your customers is to pass along helpful content. Any interaction that you may have with your customer is an opportunity to do this -- plus sharing thought leadership content builds trust and establishes credibility.

3) Share a Case Study

To keep customers engaged in your pipeline, share a case study, specific use case or testimonial and feature a customer the prospect can relate to or identify as a credible brand.

4) Drive more registrations to your next event

Need more attendees? Include a subtle call-to-action is an easy way to get the word out.

5) Let customers know about product offerings or discounts

Chances are you already send a lot of notification SMSs out and this is a great way to include a short snipper promoting any offerings or discounts that you may have.

6) Convert leads to Opportunities

Personalisation is important, and this can't be emphasized enough. People who sign up to your lists are likely to be thirsty for more information. Include a CTA for the "next step" and this could greatly improve your chances at converting your leads.

7) Include a video link to spice it up

We know that SMS has superb open rates and click through rates, why not capitalize on this. Typing words sometimes doesn't just cut it, the message isn't fully interpreted. It's tough to establish a real human connection. Best way to do this, try video. In our experience video produces the highest engagement rate by far.

SMS should be your next trick up your sleeve

Continue to strive for personalized and relevant content, as this would work better chances for your sales efforts. Make sure you target the right audience too and this would lead to better outcomes for your team. Create your own SMS campaign today.

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