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Wednesday 29 May 2019

Case Study: Restaurant Continues to Engage with Customers Resulting in More Repeat Sales

Customers come and go, and it is hard to keep in touch and continually engage with them. There's a lot going on in their lives.

Social is a big pull for business owners because of the reach it gives and potential it promises. However, there is a constant need to develop content to keep current.

A more direct solution to this would be to employ 2 tried and tested marketing tools to keep customers engaged.

SMS and Email.

SMS and Email has many benefits as they are both affordable tools where business and customers can choose to interact directly with each other.

Both being synonymous and come together like bread and butter.

The sales journey for a potential customer is much longer compared with customers that have already positively interacted with your business.

Ideally, you are providing the customer with an option to maintain the positive relationship they have had with your business.

Examples of engagement include options for customers to consider when choosing their preferred choice to be notified of any offers or promotions your business can offer them.

Restaurant uses this to their advantage by capturing customer's information quickly through a text message.

The benefit is to reduce any challenges customers may face to opt-in. SMS helps to make the process quicker compared to the need to physically write down on a paper form or have them go to a website to fill out a subscription.

All the customer has to do is submit a text message containing a keyword and email to a short-code and the server would respond to their email indicating subscription has already been confirmed! 

This reduces the barrier with customers who are not technologically savvy. Everything can be done straight from their mobile phone with a  simple text message.

What efforts are you making to capitalize on repeat sales?


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