There's nothing quite like a sudden Google algorithm update to leave you feeling equal parts confused and concerned. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. Plus, there's still some secrecy behind how Google evaluates websites and determines which sites appear — and how they appear — on the search engine results page (SERPs) for different queries.
Here are the Top 5 Best SEO Tools for Auditing & Monitoring Your Website in 2022
1. Google Search Console
Google Search Console has a number of tools available to help you appear in the SERPs for the search terms and phrases your target audience is looking for. If you’re the owner of a business or an SEO on your marketing team, Search Console can help you conduct an initial SEO analysis from scratch or update your existing SEO strategy with fresh keywords. Google Search Console monitors, debugs, and optimizes your website — and you don't need to know how to code to benefit from this tool.
2. Google Analytics
Although Google Analytics has a paid version, the free version of the product can help you manage your website’s SEO — this is especially true if you pair Google Analytics with Google Search Console. In doing so, all of your website’s SEO data will be centrally located and compiled, and you can use queries to identify areas for improvement with the keywords and phrases that you want your website and web pages to rank for.
3. UpCity Free SEO Report Card
The Free SEO Report Card by UpCity lets you analyze your website to determine how it stacks up against the competition. In exchange for your email address and a few data points, SEO Report Card will serve up a report
4. Internet Marketing Ninjas
Internet Marketing Ninjas is an SEO-focused company with a variety of free tools you can use to compare your website against the competition, optimize web pages for certain keywords, generate meta tags, and increase organic traffic to your website.
5. Bing Webmaster
Microsoft Bing Webmaster gives you access to many tools that offer insight into your website such as reporting, diagnostic, and SEO tools. The SEO tools that you can use for free have the power to help you analyze your website, manage backlinks, and review keywords to ensure your site is well-optimized for organic search.
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