5 Marketing Resolutions to Start Your Business's New Year Right

Its that time of year again, you're here probably because you are looking for new year resolutions for your marketing campaigns that you'd like to follow through on. Take a second to think about what you've accomplished throughout this year and what you are going to resolve to accomplish this coming new year. Maybe you've thought of ways to better manage your time or come...

Read More

Avoid Making Mistakes with a Micro-Influencer (5 Questions to Ask Before Hiring)

Asking for recommendations continue to evolve, and even in the realm of SMS this continues to innovate and grow. Once upon a time we may have asked a neighbor to recommend a product or service, 47% of millennials now turn to social media for recommendations and reviews before deciding on a purchase. However, these consumers aren't always going to the social media accounts...

Read More

5 Unorthodox Holiday Marketing Ideas for Your Business

Every year, without warning holiday marketing campaigns are everywhere the floodgates open and countless businesses rush to cash in on the holiday spending frenzy. There are numerous holiday emails, social media posts, and TV ads -- everyone is rushing to get a piece of the pie. It might seem like during the holidays the marketing gets out of control, but some brands...

Read More

7 Examples that Drive Conversion through SMS

SMS is a neglected marketing channel that should take more prominence in your marketing pie and there's evidence too with a 99% open rate and a 36% click through rate it's hard to see why not. There are other marketing channels that are effective, but there are few that boasts the numbers that SMS delivers. There's a hidden gem that most people miss out on the notification...

Read More