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Thursday 9 July 2015

How to create a winning online marketing campaign

Have you come across a website and noticed it hasn't been updated for the past few years, pictures look outdated and the layout of the website isn't very appealing; giving the impression that the website has been neglected. When navigating to a competitors website it looks fresh, graphics are crisp, content is current and there is consistent communication through their social media; chances are people are likely to choose their competitors.

On the Internet you have less than 8 seconds to make an impression on a customer, and dependent on the impression you have imparted on them it gives them motivation to continue on. A website should load quickly, and should have features that can give your business scalability and flexibility, because anything less would likely lead an internet customer (potential lead) to move on before any of your carefully prepared content has been presented.

For any small business owners, the internet can be a powerful marketing tool as there is a great pull factor with the attraction of the ability to reach millions of potential customers with one advertising campaign. However exhilarating it may sound it can also be overwhelming. One burgeoning question is how do you make sure that you are seen in the thick of the crowd? Why are there clear distinctions between companies where some are very effective online, but others aren't? Like most advertising plans there are multiple methods to creating great online marketing campaigns.

Unfortunately it won't be a simple task and I won't be giving you false promises to say that it will be. Creating an online advertising campaign requires effort and dedication like most other traditional methods of advertising. 

In this article we will look into:

  1. What are the pre-stages to planning required;
  2. Tools required;
  3. the importance of having the right management;
  4. and choosing a good hosting provider.

The pre-stages to planning required before you create an online marketing campaign.

  1. Before beginning any marketing campaign it is important to find out what is the purpose and goals to the campaign;
  2. You will need to identify what resources are available and ready to be allocated without proving to be too much of a burden to ongoing business operations and constraining cash flows;
  3. identify where your customer bases are and what habits they perform daily;
  4. conduct a risk analysis on the target positions, and risks involved in the inherent venture;
  5. consider the nature of your competition, and what they are doing;
  6. and identify the characteristics of your product/service (whether it would be beneficial to demonstrate the product/service through video or an image?)

Develop a brand name and image before starting communications.

Develop a fixed image that reflect your company ideals and culture of your company;
combine your ideas, with your company name and logo so that you can use them in your online marketing;
and there should be a certain degree of standardization to allow for potential leads to continually meet preconceived expectations.

Tools required.

Social media - the peer pressure provided through key social media influencers adds weight behind a product, service, or cause as current users are dependent on provided reviews (Facebook, Instagram, Twitter, Pinterest, Tumblr, YouTube, and etc.;
SEO - this tool isn't dead and still provides a great deal of amount of relevance in your online marketing campaign, it will help greatly to have your online marketing campaign to search for on major search engines such as Google, Yahoo, and Bing;

Less intuitive point - choosing the right hosting provider for your website.

Advertising campaigns and marketing initiatives however innovative they are won't be effective without a reliable central reference hub that directs all customers and leads to participate in the product or service your small business wants to sell. Choose an external hosting provider to outsource your IT needs to reduce your overall business overheads, and pay one flat fee with unmetered data transfers to avoid any surprise fees.

Final point: Track your results.

Performing any activity or task should be fully reflected upon to learn and provide an accelerated growth curve for the company in its future endeavors. Launching an online marketing campaign can be either rewarding or costly. It requires attention to detail and a great amount of planning, but the upside could extend potential company growth.

© photo by Yahoo


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