Hey there small businesses! Make sure you plan a for this, because planning a great Christmas email campaign is crucial to your shop’s holiday success.
There’s the hype and although social media marketing might seem like the trendy thing to do at the moment (and it is worth investing in if you do it right), email marketing campaigns are inexpensive and can actually be very effective
In this post we’ll look at some strategies on the how-tos for running a successful Christmas email campaign.
1. Timing
Timing is important, as with most things. Timing is always a tricky thing in life, isn’t it?
Email marketing is no exception too, especially when it comes to Christmas sales.
With businesses trying to stay one step ahead of the competition during the holiday season, it seems that Black Friday will be a thing of the past soon (or at least not as relevant as in previous years).
This is where you have to be careful. If you’re a B2B business, it might very well make sense to begin your marketing campaigns in early October, as your consumers will need to prepare their own campaigns for the end users. However, if you’re a B2C company and you start sending your Christmas emails out too early, you run the risk of Christmas banner blindness. Your messages might get ignored or, even worse, you might irritate your customers.
Here’s a schedule that we recommend to prepare. It’s a sequence of emails that you should send and your workflow should look like this:
Warm up: inform your audience of the upcoming sale and what they can expect
Reminder: let them know that the sale is beginning very soon
Wake up: remind them that the sale has begun
Follow up: let them know any relevant information for a post-Christmas sale, etc.q
Of course, this isn’t set in stone and it all depends on your offers and your strategy. For example, you might have a “last-minute” sales email in this workflow to advertise your printable gift cards.
All in all, remember, it’s never too early to start planning your Christmas campaigns, but it can be too early to start sending them out.
2. Bring to the front important information.
A lot of companies are going to be holding Christmas sales, so you’re going to do your best to differentiate your offer. The last thing you want is for your customers to miss the benefits of buying from you. If you have a gift guide section on your website, make sure they know. I
3. Design
With all the deals you’ll be offering, you might forget that it is Christmas – and what’s Christmas without decorations? Your emails should reflect this as well. You have a lot different routes to choose from here: the clean, white Christmas look or the colorful lights.
For B2B companies, perhaps you’ll want to go with a clean, white Christmas look, or include a Christmas greeting in the footer of your email.
A bonus tip for B2B companies, could be to include a Christmas signature.
4. Texts
Again, don’t forget that it’s Christmas time! Sure, it can be a bit stressful at times at home and at work (that might be the understatement of the year), but it’s supposed to be fun, too! “Fun” is the feeling that the email should give your readers.
Make sure you reach deep down inside and get that inner “soul” to make your best Christmas puns. Don’t be afraid to dabble in some cheesy word-play either.
5. Have the correct landing page
It’s hard enough getting people to open your email. The next goal is for them to click on button. In this day and age, two-clicks really is asking a lot from people.
However, if you’ve managed to grab their attention with your email, that means you’re doing something right! The last thing you want to do is guide them to a page that doesn’t show them the information they want to see.
If these potential customers have given you their attention, make sure you hold their attention by guiding them to a landing page that matches your email in style and content.
The journey this customer takes after that first click should be completely smooth and cause no confusion. For example, if you’ve caught their attention by showcasing your gift guide, then the landing page should take them directly there, not to the homepage.
Don’t waste this opportunity!
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