5 Don’ts of Email Signature Marketing

As discussed previously, there are great tips to using your email signature.

But here is 5 tips of what not to do for your email signatures.

1. Do not Go Overboard

You need not go overboard by including every single detail and contact information. Only add contact information that is necessary and regularly used.

2. Avoid Multiple Fonts

Although you can experiment with colors and fonts, it is difficult for the reader to follow.

3. Avoid Using Images for Signature

Using an image as your signature is a big NO.

With many devices and email clients having default settings that block images, an email signature that is in an image format will not be visible to all.

Also, not hosting images in your signature on a web server can turn against you.

4. Avoid Personal Quotes

Personal quotes in a business email signature can be a turn-off. Avoid them unless you are a writer or you have a mighty good reason to do so.

5. Disclaimers

Do not include long disclaimers in your signature.

Just add a few lines and then, if the need be, include a link to a detailed version.

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5 Hidden Tricks to Convert More Emails for Your Business

The email signature. You’d be surprised how many people actually read this. It is in general just information tagged at the end of your email, but do not look down on this as it is valuable space to let your recepient know a little bit more about you and what is going on.

An average employee sends out about 30 emails a day, and it could be to either customers, prospects, partners, investors, and more.

If there are 50 employees who send out such emails for 250 business days, there will be 475,000 annual sends.

Just imagine the brand visibility all those professional email signature can help you get, besides driving traffic to your website, and creating awareness about your company’s initiatives.

Here are 5 Best Practices you can follow for your email signature marketing efforts:

1. Lay out a good email signature design

A maximum of 7 lines – that’s the ideal size of a professional email signature.

This should contain your key contact details, social media icons and advertising message. However, it is important to consider the design of your signature.

Your key contact details should always be in the color of the email body text for consistency. Links can be in different colors.

Maintain a fixed font type and size throughout the mail. You can experiment with the font but it’s better to stick to the websafe fonts, so as to ensure its legibility across devices and email clients.

2. Link Email Recipients to Your Website and Blog

Every email sent from your Company should have an email signature accompanied by a link to your website. Surprisingly enough, very few companies stick to this basic rule.

By providing a link to your website, you are giving them an option to re-engage and stay connected with you.

3. Connect with them through social media

Include links to social media pages on which you post regular updates – Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc. in your email signature.

4. Inform them of Upcoming Events

Is there a conference at which you are invited as a speaker? Are you coming up with a trade show? You can change your professional email signature to reflect the happenings in your company.

Create a simple banner, with a link to a landing page describing the details of the event, and place it below your main email signature.

5. This is a MUST

Different countries have different laws. So depending on where you run your business, it is mandatory to add a few details about your Company in your email signature.

Therefore, it is best to consult your legal representative to find out more.

Learn how you can send professional business emails here.

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Enhance Customer Loyalty At No Costs (Your Business's Email Hidden Superpower)

It is common for most businesses in Malaysia to consistently follow the saying that every “Customer is King”.

So why don’t do it for your Email Marketing too?

You can do this through the act of boosting customer loyalty programs through email marketing.

Psychologically, most people just want to be remembered and feel important. 

Once this happens, there is bound to be loyalty.

Also, multiple studies have shown that loyalty mailings generate higher transactional rates and revenue per email.

Below are 4 examples of customer loyalty programs you can use for your small business email marketing campaigns in Malaysia:

1. Early & Exclusive Deals

Providing your customer with early and exclusive deals like discount vouchers, early holiday bonuses, one time offers, etc. (just for them) is a great way to break the ice.

Showing them that they come in your VIP list will make them feel wanted. This will make them look forward to your emails and offers, keeping them loyal

2. Appreciation Emails

We love to be appreciated.

Thanking your customer for being a part of your brand journey is again a great way to grab attention. So, appreciate your customer and make them feel you are thinking for them.

3. Reward Redemption

Shooting emails that offer rewards and exclusive offers for old customers, initiating them to visit your brand again, can help increase communication. It opens a platform for the customer to engage in and come back.

4. Reward Expiration Reminders

Shooting emails with reminders for last day of deals, or ‘use before’ a particular date vouchers, or discount coupons codes for only a day can help create urgency and increase traffic.

Learn more about how you can host your email on an enterprise platform that scales along with your business here.

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