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Wednesday 28 November 2018

5 Don’ts of Email Signature Marketing

As discussed previously, there are great tips to using your email signature.

But here is 5 tips of what not to do for your email signatures.

1. Do not Go Overboard

You need not go overboard by including every single detail and contact information. Only add contact information that is necessary and regularly used.

2. Avoid Multiple Fonts

Although you can experiment with colors and fonts, it is difficult for the reader to follow.

3. Avoid Using Images for Signature

Using an image as your signature is a big NO.

With many devices and email clients having default settings that block images, an email signature that is in an image format will not be visible to all.

Also, not hosting images in your signature on a web server can turn against you.

4. Avoid Personal Quotes

Personal quotes in a business email signature can be a turn-off. Avoid them unless you are a writer or you have a mighty good reason to do so.

5. Disclaimers

Do not include long disclaimers in your signature.

Just add a few lines and then, if the need be, include a link to a detailed version.

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