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Wednesday, 21 November 2018

5 Best Practices of Email Signature Marketing


The email signature. You’d be surprised how many people actually read this. It is in general just information tagged at the end of your email, but do not look down on this as it is valuable space to let your recepient know a little bit more about you and what is going on.

An average employee sends out about 30 emails a day, and it could be to either customers, prospects, partners, investors, and more.


If there are 50 employees who send out such emails for 250 business days, there will be 475,000 annual sends.


Just imagine the brand visibility all those professional email signature can help you get, besides driving traffic to your website, and creating awareness about your company’s initiatives.

Here are 5 Best Practices you can follow for your email signature marketing efforts:


1. Lay out a good email signature design


A maximum of 7 lines – that’s the ideal size of a professional email signature.

This should contain your key contact details, social media icons and advertising message. However, it is important to consider the design of your signature.

Your key contact details should always be in the color of the email body text for consistency. Links can be in different colors.

Maintain a fixed font type and size throughout the mail. You can experiment with the font but it’s better to stick to the websafe fonts, so as to ensure its legibility across devices and email clients.

2. Link Email Recipients to Your Website and Blog


Every email sent from your Company should have an email signature accompanied by a link to your website. Surprisingly enough, very few companies stick to this basic rule.

By providing a link to your website, you are giving them an option to re-engage and stay connected with you.

3. Connect with them through social media


Include links to social media pages on which you post regular updates – Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc. in your email signature.

4. Inform them of Upcoming Events


Is there a conference at which you are invited as a speaker? Are you coming up with a trade show? You can change your professional email signature to reflect the happenings in your company.

Create a simple banner, with a link to a landing page describing the details of the event, and place it below your main email signature.

5. This is a MUST


Different countries have different laws. So depending on where you run your business, it is mandatory to add a few details about your Company in your email signature.

Therefore, it is best to consult your legal representative to find out more.

Learn how you can send professional business emails here.

 
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