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Tuesday, 13 November 2018

How To Enhance Customer Loyalty via Email Marketing for your Small Business in Malaysia


It is common for most businesses in Malaysia to consistently follow the saying that every “Customer is King”.

So why don’t do it for your Email Marketing too?


You can do this through the act of boosting customer loyalty programs through email marketing.

Psychologically, most people just want to be remembered and feel important. 


Once this happens, there is bound to be loyalty.

Also, multiple studies have shown that loyalty mailings generate higher transactional rates and revenue per email.

Below are 4 examples of customer loyalty programs you can use for your small business email marketing campaigns in Malaysia:


1. Early & Exclusive Deals


Providing your customer with early and exclusive deals like discount vouchers, early holiday bonuses, one time offers, etc. (just for them) is a great way to break the ice.

Showing them that they come in your VIP list will make them feel wanted. This will make them look forward to your emails and offers, keeping them loyal

2. Appreciation Emails


We love to be appreciated.

Thanking your customer for being a part of your brand journey is again a great way to grab attention. So, appreciate your customer and make them feel you are thinking for them.

3. Reward Redemption


Shooting emails that offer rewards and exclusive offers for old customers, initiating them to visit your brand again, can help increase communication. It opens a platform for the customer to engage in and come back.

4. Reward Expiration Reminders


Shooting emails with reminders for last day of deals, or ‘use before’ a particular date vouchers, or discount coupons codes for only a day can help create urgency and increase traffic.

Learn more about how you can host your email on an enterprise platform that scales along with your business here.

 
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