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Sunday 2 December 2018

The Straightforward Guide On What Colocation Is and Its Benefits

Malaysia now has over 31 million people. 67.7% of them are Internet users.

In this post, I'm going to cover everything you need to know about Colocation and how to use Colocation to benefit your business.

Colocation is essentially space in a data centre that you rent for your servers to benefit from data centre infrastructure.

By the end, you'll know more about Colocation than most business owners, about taking your online service from great to spectacular.

Let's get started.

What is Colocation?

The first thing you need to figure out about Colocation is a clear simple meaning or definition of Colocation.

Colocation is data centre space which is available for rent.

If the goal for you is to have your servers deliver world class results. Your servers should be placed in an environment (within a data centre) that has facilities to deliver world class results.

For example, you need information fast for a client who wants to work with you. And your servers should perform at an equal pace or quicker than you so that you are able to provide world class service to your clients.

Key takeaway: It's important for your business to deliver fast.

There are a few reasons for this.

First, if you can save some time through speed, you'll be able to do and deliver more for your business.

The biggest benefit of speed is if you are speaking with a potential client who is interested to buy, you'll be able to sell more effectively. When your sales pitch is delivered without interruption, it gives incentive to buyers when they are making a decision to buy.

For instance, imagine if you were interested to buy a new service or product and was doing research.

Wouldn't you miss out on those who are slow to respond, because someone else was first to sell to you?

"That's because speed is very important in selling, and is one of the key components to better sales conversions."

The second reason is that it makes your business easier to work with.

One of the main reasons why clients don't buy from you is because there isn't a sense of urgency.

If you are able to act and communicate quickly on information your buyer is interested to learn, it is more likely that you are able to convert a sale.

How does Colocation benefit your business?

So far we've covered what is Colocation.

However, what's arguably more important, is figuring out how Colocation can benefit your business.

After all you only need to get a small slice of a data centre's power to see exponential results for your services.

First, using Colocation is an inexpensive way for you to benefit from high connection speeds (bandwidth).

Second you would significantly reduce any delay in service delivery because of higher reliability.  For example, power supply has been carefully implemented into the infrastructure to make sure your servers are always turned on.

Third, there is a lower risk of someone unnecessarily physically accessing your servers. Your servers are secured with available options such as CCTV monitoring and lockable cabinets.


If you've allocated funds to buy servers, install them in a data centre to maximise its potential. It should help your business to deliver the world class results your clients demand for.

However, your servers can't just maintain themselves. For example, you might need more computing power (better RAM) to service a growing customer list.

You need to make sure your servers continue to have the best hardware and software you need it to have to service your growing business.

After all, the goal that you should be focused on is to provide world class services to your clients.

From reading this post, you now know everything you need to know about Colocation. So get out there and find a reliable one!

Do you already have a Colocation? What have you found to be the best strategies to install and maintain your Colocation?

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