7 Steps on How to Create an SEO Strategy for your Malaysian Small Business for 2021

Search engine optimisation (SEO) isn't what it used to be. Keywords should no longer be your focus, these days the basics of SEO has changed and it's important to understand it to help your small business to thrive on search engines.

Here we'll explain the latest 2021 SEO Strategy you should adopt and how you can create your own version to boost your content marketing goals.

What is SEO Strategy?

An SEO strategy is a process of organizing a website's content by topic to improve the likelihood of you appearing in search results. This is a process you implement in order to maximize your opportunity to obtain organic search results from search engines.

It's difficult to stay focus and to stay on track, and this is where the SEO strategy will help you. It helps you to solve how your content will come to be seen in search engine result pages (otherwise known as SERPs). If your content is not organised, search engine bots will have a hard time to decipher your content and therefore make it hard for your website to be found (your page rank wouldn't be good).

Don't Forget Mobile

In today's age, there are numerous studies that have shown that more and more people today use mobile in their everyday interactions with the internet. Optimise your content and webpage to ensure that it is easily accessible through mobile. How is this important? Google now practices mobile-first indexing.

This isn't a separate process, however, there are distinct considerations for mobile SEO like page speed, responsive design, and localisation. Regardless high-quality content is a mainstay no matter which device you target for.

Here are some steps you can go over to ensure your SEO Strategy is geared for success

1. Make a list of topics

Although keywords form the foundations of SEO, however, they are no longer the only step to achieving organic growth. Today it's important to create content that is truly useful and valuable.

To start compile a list of 10 words and use an SEO tool. Do this to find out popular slightly longer keywords (short-tail keywords).

2. Make a list of long-form keywords

This is a step to take when you begin to optimize your words for specific long-form keywords (otherwise known as long-tail keywords). For every short-tail keyword identify 5 to 10 long-tail keywords that dig deeper into the original short-tail keyword.

For example, rather than just talking about SEO we write about how to conduct keyword research, optimize images for search, and other subtopics under the SEO universe.

3. Build pages for each topic

Websites rank better when they have a focus. Getting your webpage to rank for a handful of keywords is next to impossible. Ultimately the number of topics you create should coincide with your business needs and products. This will make it easier for people to discover you when they conduct a search.

4. Set up a blog

In item 3 it was noted that websites rank better when they are focused on delivering one topic per page. Blogging can be a potential game-changer for you as it is an incredible way to rank for long-tail keywords and engages with your webpage's visitors. After all, every post is a new web page and an additional opportunity to rank better SERPs result. 

5. Create a consistent blogging schedule

Every blog post or web page you create does not need to belong to a specific topic. There's value in writing about topical ideas your customers care about, and this has surprisingly helped build authority with search engine algorithms.

The secret formula is to make it a point to write an article a minimum of once a week.

6. Create a link-building plan

The first 5 steps above represented all the ways you can attract traffic on your own webpage (on-page SEO). Link building on the other hand is the process of attracting other web pages to guide visitors to your website.

7. Compress your medial file sizes

This is an often overlooked step in the SEO process and is especially important for mobile optimisation.

As your web page grows this means you will have more images, videos, and other related media. Although these assets help to retain your visitor's attention but these large files affect your page speed. Make sure you control the size of the files you upload to your site.

Conclusion

SEO is an ever-changing mechanism as search engines continue to improve on their algorithms and customers need change. Here are 5 great resources to stay up-to-date with SEO:

• Moz
• SEOBook
• Search Engine Roundtable
• Search Engine Land
• Diggity Marketing

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