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Thursday, 21 January 2016

10 Benefits of SMS Marketing


If you are still unconvinced of how SMS can help enhance your marketing strategy or if you haven't considered integrating SMS into your marketing strategy this blog post is for you. There has been big pull factor especially for Malaysia with a 140% penetration rate in mobile phone usage and with growing uses of SMS in businesses globally SMS might just be the next best thing after PayPal.

Here are 10 advantages of SMS marketing that might just persuade you, that you too should join in on the bandwagon:


1. Quick. Actually Instant.


SMS is lightning fast, sending and receiving messages to your subscribers' hands within a few seconds. The average time for all mobile carriers and SMS services is less than 7 seconds from sending to the receiver. There are other marketing strategies that are fast in their own right, but nothing compares to the swiftness of SMS.

2. Flexible platform


You have flexibility to send a large amount of messages to a targeted group or sends thousands of SMS messages to your entire list. A great SMS marketing service makes it easy to customize your text message campaigns to the needs of your SMS subscribers giving better control and ability to tailor suit messages to individual customers. A short promotional message or a quick industry update, SMS molds itself into whatever needs your business require, easily integrating into your broad or focused marketing strategies.

3. Instant Opt-In and Opt-Out


Short codes allow opting-in and opting-out consistent with the nature of SMS, quick if not instant. Unlike other opt-in or opt-out options, SMS only requires one step, and besides entering a mobile phone number or short code there is rarely any personal information required up front. If speed is what you are looking for subscribers will appreciate the simplicity.

4. High Open Rate


Comparing to email marketing SMS has a high open rate, where almost every SMS sent is opened (and read), whereas only a fraction of emails sent are actually read. There is always a tendency to look when a subscriber gets a vibration or sound signaling a text messages, but subscribers have a choice to not open your email.

5. High conversion rate


with sms there is a high rate of subscriber action. From promotions to contests there is more action compared to any other marketing or promotion strategies.

6. Reliable


Unlike email, SMS doesn't have to battle against spam or other email filters; it is a direct connection to your customer base unlike any other marketing strategy; there isn't any barriers.

7. Short Messages


160-Characters can be a challenge to most businesses, but this limit is good as it forces you to be clear and concise. This allows customers to get to the point immediately without sifting through content that isn't always necessary.

8. Cool factor


A large demographic of consumers have abandoned email and turned to short text messages. This allows small business who are looking for the next innovative solution that is affordable to implement a head start in winning the battle for the next generation of shoppers.

9. Limitless Market Potential


There is a large number of active mobile phones. Since mobile phones are able to receive text messages there is an unlimited potential to tap into this virtually limitless market potential. Mobile phone users represent all demographics - a marketing gold mine.

10. Green


Text messaging doesn't use print material and requires little energy to operate a single message output, suggesting an efficient handling of resources.

The above are the 10 Benefits of SMS Marketing. Looking for ways to implement this start now with EVERWORKS SMS Delivery Service that allows you to send sms to your customers for a competitive price.


 
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