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Wednesday 26 June 2019

8 Common Mistakes Your Boss Expects You To Know About SEO

Imagine today you have instant access to tools on SEO that would put you in good stead with your boss. How much would you pay for it?

Well.. today you pay nothing for it.

In this article I am going to show you what are the 8 common mistakes that will help you dominate your SEO game.

To start all you need is an open mind, and the will to implement these changes. These tips are not technical, and can be followed through by anyone (even the layman).

What is SEO? SEO stands for Search Engine Optimization, which is the practice of increasing the quality and frequency of organic visits from a search engine.

It goes without saying that SEO is extremely important for any successful inbound lead generation campaign, and it is only logical that it should be approached with some best practices put in place.

SEO changes, and the history of the world's largest search engine Google speaks for itself. There are various factors which affect your website to be found through search.

This article works as a consolidated source which we have experimented on and find useful. 

1. Duplication

A common occurrence is when there is carbon copy content on your website in more than 1 page. It is having the content of about being duplicated in the corporate profile.

Having 2 of the same content on different domain extensions confuses the search engine. This means, the likelihood of your website being recommended on the 1st page on any search engine difficult.

2. Conflicting URLs

Clean up your links. Clean your URLs to show uniformity and structure, because a search engine will struggle to decipher the order of content on your website.

For example, avoid this:

  • https://www.everworks.com/dedicated-server/
  • https://www.everworks.com/Dedicated-Server/

For the more advanced you can read more about follow links from WordStream

3. Make your website mobile friendly

It has been widely covered that Google will rank websites which are mobile friendly higher compared to websites which aren't mobile friendly.

Google has a great tool here to test how mobile friendly your website is.

4. Sacrificing speed for looks

Speed is important and is a ranking factor on Google. Do not discount on hidden areas of your website which may contribute to your lack of speed. Less visitors, means that your website's speed affects your bottom line.

Here's a quick way for you to instantly improve your SEO.

5. Keyword stuffing

Do not stuff for keywords. Google has explicitly stated that this may affect your ranking on it's webpages.

According to Google, it's the act of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results.

6. Buying links

There is a strong sentiment within the society about paid link-building, and it's strongly advised that this isn't recommended.

Link-building is a great way to build a strong SEO. Pay attention to the quality of back-links. Rubbish links greatly affects the reputation of your website.

For further reading, we recommend an article from Moz, which covers a great article here about why link-building is important.

7. Forgetting the 'Alt' tag

Although there isn't an emphasis on ALT tags, there is a great opportunity for your photos to appear on search.

This is an alternative source of visitors to your website could be the image search on a search engine.

For example, DSC_001142.jpg compared to "Panasonic-Microwave-Below-Market-Price.jpg".

8. No emphasis on content building

Here's a fantastic resource on all of Google's ranking factors here.

Don't forget, search engines have an objective to deliver relevant, up-to-date, and quality content to people who search.


Commit to a SEO strategy and have faith to do the right things. Over time, optimizing for SEO would do more good for your website than bad.

Although, you are optimising for your SEO, don't forget your readers. Make it an easy experience for them with the right spacing, text separation, font size, etc.

Secret tip: Remember to fix any broken pages (404 pages) with a 301 redirect. You'll thank us later.

What's stopping you from committing to a SEO improvement campaign?


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