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Friday, 29 December 2017

5 Marketing Resolutions to Start Your Business's New Year Right

Its that time of year again, you're here probably because you are looking for new year resolutions for your marketing campaigns that you'd like to follow through on. Take a second to think about what you've accomplished throughout this year and what you are going to resolve to accomplish this coming new year. Maybe you've thought of ways to better manage your time or come...

Tuesday, 26 December 2017

Avoid Making Mistakes with a Micro-Influencer (5 Questions to Ask Before Hiring)

Asking for recommendations continue to evolve, and even in the realm of SMS this continues to innovate and grow. Once upon a time we may have asked a neighbor to recommend a product or service, 47% of millennials now turn to social media for recommendations and reviews before deciding on a purchase. However, these consumers aren't always going to the social media accounts...

Monday, 25 December 2017

5 Unorthodox Holiday Marketing Ideas for Your Business

Every year, without warning holiday marketing campaigns are everywhere the floodgates open and countless businesses rush to cash in on the holiday spending frenzy. There are numerous holiday emails, social media posts, and TV ads -- everyone is rushing to get a piece of the pie. It might seem like during the holidays the marketing gets out of control, but some brands...

Wednesday, 13 December 2017

7 Examples that Drive Conversion through SMS

SMS is a neglected marketing channel that should take more prominence in your marketing pie and there's evidence too with a 99% open rate and a 36% click through rate it's hard to see why not. There are other marketing channels that are effective, but there are few that boasts the numbers that SMS delivers. There's a hidden gem that most people miss out on the notification...

Wednesday, 15 November 2017

5 Things to Start, Stop, and Keep Doing With Your SMS Marketing

If you're reading this it's likely you're trying to figure out a way to improve on your current SMS Marketing tactics. SMS Marketing is a powerful tool as we've discussed about in previous posts where we've explored; 10 reasons why your cafe should use SMS Marketing and  SMS having a 99% Open Rate and 36% Click Through Rate covering some of key topics on why...

Tuesday, 7 November 2017

5 Influencer Marketing Ideas to Drive List Building

What's the difference between Influencer Marketing and the traditional Celebrity Spokesperson Marketing? Influencers are specialists in their respective niches, have a high level of trust with their network and establish a two way communication with their followers. Influencer marketing is a strategy to tap into an existing community of engaged followers. This means that...

Wednesday, 1 November 2017

The Quick Way to Learn if Your SMS Marketing Campaign Converts

According to the Malaysian Digital Association, Malaysia has 44 million+ mobile subscribers. That's a whopping 1.4x the total population of Malaysia. This is huge for businesses in Malaysia and should be an ideal place to reach and engage with new and existing audiences. There's an argument though that Facebook is all the hype with 1.28 billion active users every day it...

Wednesday, 11 October 2017

Don't Send These Messages to Your Subscribers

We have a tendency to want to flatter our prospects, and to deliver a high level of personalisation so that they can resonate with you. Take caution though on going too personal, it should be kept simple so that you do not come across as creepy. Else your customers will start to wonder how you've managed to get such detailed -private- information about them. This isn't...

Monday, 2 October 2017

7 Easy SMS Ideas to Attract Foot Traffic to your Store

SMS Marketing is the success for a number of industries. On average there more than 95 million SMS are sent every single day in Malaysia. This is another way that retailers can engage with and motivate consumers. What sets SMS apart from other marketing initiatives is the level of intimacy SMS has with the user. There's a difference compared to other digital and print...

Wednesday, 13 September 2017

Next Generation Followup Emails (Don't Send "Just to Follow Up" ever again)

The action of performing sales places people in front of the task of convincing another person that the offer being presented is going to improve their current situation. Notice how sales is described as "a task of convincing another person...". Often sales people forget that behind the email that they're sending out they are in actuality trying to reach out to someone...

Wednesday, 6 September 2017

Don't Miss Out On The Instagram Bandwagon (Tips For More Followers Inside)

If you're here reading this then you already must know the potential that Instagram offers as a channel for you to sell and market your brand. It's ever more so important for your business to humanize your approach so that you attract employees that share the same goals as you and delight your customers as their growing needs and expectations change. Here's the crunch....

Saturday, 2 September 2017

Supercharged Marketing Tool with 99% Open Rate and a 36% Click Through Rate

We'd like to wish all Malaysians Selamat Hari Merdeka! This year's Merdeka is special with the SEA Games being hosted in Kuala Lumpur. Learn more about the SEA Games here. Find out how you can spice up your holiday with mobile marketing below. During Merdeka there are major discounts and deals given to consumers and this has been the highlight and trend that majority...

Wednesday, 23 August 2017

5 Posts-pitch follow up mistakes keeping you from closing more sales

You have a great feeling. You feel great after the killer pitch. But then there's suddenly a silence. Everyone in sales has felt this pain at some time or another. It's tough. So here's a list of mistakes to avoid right after the pitch. 1) Not turning down a prospect. You know that a client isn't a good fit for your company. Often before you hang up the phone or leave...

Wednesday, 16 August 2017

3 Data-Driven Topics Ideas for Content Generation

The topic of crafting a viral topic is always a heated argument amongst different groups of content creators. There's an issue here that is apparent, we use a lot of our intuition when making these decisions. What we feel our readers may like does not necessarily mean that our readers feel the same way. Instead of relying on our own personal tastes, we should let our audiences...

Wednesday, 9 August 2017

The Consolidated Guide to Kuala Lumpur 2017 Sea Games (Stadium and Venues)

It's been 16 years since Malaysia last hosted the Sea Games. The opening and closing ceremonies are going to be held at the National Stadium Bukit Jalil. In addition to the National Stadium, 32 other venues will be used, where mostly will be spread over the Kuala Lumpur, Selangor, Putrajaya regions, with 2 other regions further away with 1 in Langkawi and another in Terengganu. image...

Wednesday, 2 August 2017

5 Questions to Ask Before Creating a Marketing Budget

A smart marketing budget is one of the most important things you can do for your business. However, a lot of small companies are afraid of it. A small business owner recently brought up in a conversation saying that he wants to bring his business to the next level. Not knowing what the next level meant I asked him him to elaborate further, which he responded that he wanted...

Wednesday, 26 July 2017

How Ad Budgets Aren't As Bad As You Think

Advertising is important, but before you pour all your money into spending for ads, you should figure out how much you should spend. Often a complex and abstract problem can be undone by wrapping step by step actions that move towards a working solution. Remember this isn't a 100% sure fire guaranteed way to work for everyone, because advertising is an art more than an...