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Wednesday 30 April 2014

Twitter expands! Images Increases Clicks.

Twitter has made some rather big changes and here is one of them. Twitter just added inline images to tweets so you don't need to click a link to see an attached image.

*please note that this only works for images that are uploaded directly to Twitter. 

Expanded Tweets. How they stand out amongst the rest?

Tweets with pictures look like this now on Twitter:

Here it looks like in the stream:

It isn't surprising that Twitter is starting to focus on images and videos uploaded to the service itself. In fact Tweets using pictures were 94 % more likely to be retweeted.

It is also found out that Tweets including Instagram links were 42% less likely to be retweeted.

How inline images have impacted us so far

We did some experiments by adding an image to our tweet and retweeting some other tweets with images to see what the results were. Using some of the statistics from our internal research it shows that there were to be more "clicks" as a result.

What this does for Twitter?

Twitter right now is riding it high, having just announced the company's IPO and things don't seem to be slowing down with new features being added.

Some people have pointed out how advertising could become a bigger part of Twitter's strategy.

How does inline images help Malaysian businesses?

Inline images help increase likelihood of a Tweet therefore it does boost more exposure, and open up new avenues for business to engage through social media.

Engaging customers through showing them exactly the product you have to offer is powerful, rather than 'just' describing it with words adds an invaluable advantage.


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